Online journalism as

Market Driven Journalism Elisia L. Cohen

Ling Sum WONG z3382603

Interested?

Never noticed?

Valued?

Click through?

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE PRESSURE

Independent GOOD

Main-stream Not so GOOD

13 July 2010 Last updated at 16:15 GMT

BBC links to other news sites…

“The Newstracker system uses web search technology… A news aggregator like Google News or Yahoo News…

The Newstracker system is automated…

Our stories contain links to the most relevant and latest articles appearing on other sites.…

The BBC is not responsible for the content of external internet sites…”

$

$ $

Reference

• Cohen, E. (2002). Online journalism as market-driven journalism. Journal of broadcast and electronic media, 46 (4), 532-548

• Ethical Martini (2010). Objectivity and Market-Driven Journalism. Retrieved September 13, 2011 from http://ethicalmartini.wordpress.com/2007/08/15/objectivity-and-market-driven-journalism/

• Lasica, J. D. (2002). ORJ article: Online News on a Tightrope. Retrieved September 13, 2011 from http://www.ojr.org/ojr/business/1017788416.php

• McManus, J. (1995). A Market-Based Model of News Production. Communication Theory, 5 (4), 301-338.

• McManus, J. (1997). Who's responsible for journalism?. Journal of Mass Media Ethics, 12 (1), 5-17.

• Robbins, M. (2010). The blue revolution at BBC Science. Retrieved September 13, 2011 from http://www.guardian.co.uk/science/the-lay-scientist/2010/sep/01/bbc-links-scientific-research

• Soriano, S. (2010). Online advertising and how people feel about it. Retrieved September 13, 2011 from http://www.business2community.com/online-marketing/online-advertising-and-how-people-feel-about-it-infographic-01206

• Stone, M. L. (2011). Moving beyond the banner. Retrieved September 13, 2011 from http://www.allbusiness.com/services/business-services-miscellaneous-business/4684643-1.html#ixzz1XLMJ4aIW

• The Business Insider (2011). Evolving beyond the banner ad. Retrieved September 13, 2011 from http://www.businessinsider.com/evolving-beyond-the-banner-2009-9#the-back-of-the-glossy-magazine-ad-1

• The State of the American News Media (2011). the state of the American news media. Retrieved September 13, 2011 from http://stateofthemedia.org/

• Underwood, D. (2001). Reporting and the push for market-oriented journalism: Media organizations as businesses. In W. L. Bennett Mediated politics: communication in the future of democracy (pp. 99-117). USA: Cambridge University Press.

• Williams, W. S. (1998). The Blurring of the line between advertising and journalism in the on-line environment. In D. L. Borden The Electronic grapevine: rumor, reputation, and reporting in the new on-line environment (pp. 99-117). USA: Lawrence Erlbaurn Associates.