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February 2014

Exploring Next Gen/Franchising

Everything we do helps inspire young peopleto pursue their passions, discover who they are, find work they love, launch businesses, sculpt their careers, and pursue success

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Opportunities in Luxe Travel & Tourism

Opening up entirely new worlds (and industries) of opportunityfor emerging young talent.

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Clients

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Leading organizations that want to reach the most creative, ambitious, inspired and entrepreneurial movers and shakers in this demographic turn to us for our:

ExpertiseStudents, Emerging Adults, Young Professionals, Small Business, Entrepreneurship, Youth Engagement

RelationshipsTop global youth organizations, community leaders, entrepreneurs and influencers

Global Distribution 50 US states and 160 + countries

Proprietary ContentNY Times Best Selling Book, Articles, Blog Posts,Newsletters, Video, Audio, Curriculum

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Our Assets

Agency Capabilities

• Campaign Strategy and Development• Ideation to Execution• Market Segmentation• Targeted Marketing • Audience Engagement• Global Distribution• Content Creation• Training and Education

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CurriculumBuild Online

Platform/CommunityThe World of Franchising

Chapter Tool KitsStudent Membership

Introduce the concept of franchising early on. Teens will pursue more jobs, think about industry differently. By 20s they’ll actively look at ownership opportunities.

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Considering a Broader Initiative “Next Gen in Franchising”

• Consider expanding the focus to reach 16-34 year olds• Discretionary income jumps from billions to trillions• After college is when the real career search ignites• There are ONE BILLION young people entering the workforce• IFA Member companies are struggling with Next Gen talent and prospecting• Welcome young entrepreneurial people into the industry• Create exposure for the industry at global entrepreneurship & youth

conferences

“The World of Franchising”

Understanding Franchising

Careers in Franchising

Franchise Ownership

The new crop of young franchisors is not active at IFA

“Next Gen in Franchising” HOW TO CLOSE THE GAP

STAGE ONE

CURRICULUMSTUDENTS IN FRANCHISING ROLLOUT

WORLD OF FRANCHISING SITE

“Next Gen in Franchising” HOW TO CLOSE THE GAP

STAGE TWO/THREE

GLOBAL ENGAGEMENT CAMPAIGN • branded engagement campaigns for franchisors

• contest, • pr, social, targeted marketing

ONLINE PLATFORMTRAINING & DEVELOPMENT

RESEARCH/MARKET ANALYSIS

Franchise Times

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For more information please contact:

Jennifer KushellCEO & Founder

jenniferk@ysn.com310-822-0261