Post on 01-Nov-2014
description
Youth Programs That Work
Nicole Wanty Research Associate II, KDH Research &
Communica=ons
Arlene Remick Senior Interac=ve Communica=ons
Manager, IQ Solu=ons
Ty Sells Director of Training and Development, Youth
to Youth Interna=onal
Learning Objec=ves
1. Explain program development, and how preven=on messages are tailored to the unique characteris=cs of Rx drug abuse.
2. Explain three Rx drug abuse preven=on and educa=on ini=a=ves tailored to youth.
3. Iden=fy strategies that can be used to prevent prescrip=on drug abuse in their home, schools and communi=es.
Na5onal Ins5tute on Drug Abuse Preven5ng Teen Prescrip5on Drug Abuse:
Educa5on Programs
April 2 – 4, 2013 Omni Orlando Resort at ChampionsGate
Arlene Remick, MPH IQ Solu=ons
Nicole Wanty, MAA KDH Research and Communica=on
Learning Objec5ves At the conclusion of this presenta=on, audience members will have informa=on to:
• Discuss the unique characteris=cs of Rx drug abuse preven=on for adolescents
• Understand how exposure to POP-‐D impacts adolescents’ knowledge about Rx drug abuse
• Recognize how POP-‐D can complement community-‐level efforts to reduce Rx drug abuse
Disclosure Statement
• No personal financial rela=onships with commercial interests relevant to this presenta=on to disclose during the past 12 months
Outline of presenta5on
• Background • Program development
• Evalua=on • Findings • Discussion • Conclusion
Unique characteris5cs of Rx drug abuse preven5on
• Rx drugs are legal for all ages and oaen beneficial when used as directed
• Rx drug use is modeled openly in society
• Media messages about the use and safety of Rx drugs are ubiquitous
• Rx drugs are easy to obtain • Youth mo=va=ons for Rx drug abuse appear to differ from those of illicit drugs
Science Educa5on Approach
• Emphasizes the brain and how drugs change the brain
• Contrasts the benefits for legi=mate medical use and risks of abuse
• Builds percep=on of risks of abuse
Types of knowledge
• POP-‐D presents three types of science-‐based informa=on that build on each other – Brain informa=on – Rx drug informa=on – Rx drug abuse informa=on
Development of POP-‐D
• Collaborated with experts in drug abuse educa=on, science educa=on, and pedagogy to ensure its scien=fic and educa=onal rigor
• Incorporated expert input across mul=ple stages, including: – Brainstorming op=mal approaches – Developing pedagogical founda=on and wri=ng lessons
– Reviewing lessons
Evalua5on
• Two group quasi-‐experimental pretest, post-‐test, follow-‐up design
• 8 schools, 16 teachers – NJ, NC, MI, CA
• Seventh and eighth grade classes – 312 students • 13 year olds (53 percent) • Female (56 percent) • White (53 percent)
Findings • Students exposed to POP-‐D showed significantly greater knowledge scores at post-‐test compared to students in the control group
• Controlling for demographic characteris=cs and percep=on variables, students exposed to POP-‐D showed significantly greater knowledge scores at post-‐test compared to students in the control group
Discussion of findings
• Data suggest that POP-‐D is a good first step toward preven=ng Rx drug abuse – Knowledge of risks is a necessary founda=on for preven=on
• Limita=ons – Validity of survey instrument – Generalizability of data
Conclusion
• School-‐based to reach youth • Science educa=on approach to fit in crowded curriculum environment
• Research suggests that universal preven=on approaches are promising and Rx-‐specific approaches may be fruiiul
• Both demand-‐ and supply-‐side approaches important
Acknowledgements
The research reported in this presenta=on was supported by grant number R44 DA025375-‐01 from the Na=onal Ins=tute on Drug Abuse. The content is solely the responsibility of the author and does not necessarily represent the official views of the Na=onal Ins=tute on Drug Abuse or the Na=onal Ins=tutes of Health.
Nicole I. Wanty Research Associate II
KDH Research & Communica=on 730 Peachtree Street NE, Suite 820
Atlanta, GA 30308 Phone: 404.968.8005 Fax: 404.897.3850
Na5onal Ins5tute on Drug Abuse Preven5ng Teen Prescrip5on Drug Abuse:
Educa5on Programs
April 2 – 4, 2013 Omni Orlando Resort at ChampionsGate
Arlene Remick, MPH IQ Solu=ons
Nicole Wanty KDH Research and Communica=on
Title of Presenta5on
April 2 – 4, 2013 Omni Orlando Resort
at ChampionsGate
Learning Objec5ves • Par=cipants will be able to iden=fy PEERx as a free, beneficial resource that can be used by teens or educators and community organiza=ons to facilitate discussions with teenagers about the dangers of prescrip=on drug abuse.
• Par=cipants will learn about the current trends related to teen prescrip=on drug abuse.
Disclosure Statement
• No relevant financial or nonfinancial rela=onships to disclose.
NIDA for Teens
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2012 Monitoring the Future Survey
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Why are teens abusing prescrip5on drugs? Myths about Prescrip5on Drugs:
• Prescrip=on drugs are safer than other drugs because they are prescribed by a doctor.
– Fact: When used as prescribed, these medica=ons are safe and effec=ve. However, with nonmedical use, the health effects of prescrip=on drugs can be as dangerous as abusing illegal drugs.
• Using medica=ons such as Adderall and Ritalin offer an academic edge (e.g., increased concentra=on, energy, focus). – Fact: There is no evidence that s=mulants help students do bemer on tests.
Other reasons for use: Get high or to counter anxiety, pain, or sleep problems.
Challenge: Oaen easy to obtain from family members or friends.
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Created by the Na=onal Ins=tute on Drug Abuse (NIDA), PEERx is a na=onal public awareness ini=a=ve to educate teens in grades eight through 10 and their influencers on the dangers of prescrip=on drug abuse.
Intended audiences: • Primary target audience:
– Teen influencers: • Teachers • School counselors • School-‐based peer groups • State/community organiza=ons with drug educa=on or mental health programs for teenagers
• Secondary target audience: – Teens in grades 8 – 10
PEERx
Advisors
• Teen Advisory Group (TAG): formed in 2009 to provide input and feedback to help NIDA develop products and ini=a=ves that would resonate with teens.
• Teacher/Educator Advisors group (TEA): newly formed in 2012, this group is comprised of teachers, school counselors, school nurses, and other professionals who provide feedback on resources for use by schools and community organiza=ons.
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PEERx Online Resources
Choose Your Path Videos
• Wear the message. • Hold a school assembly. • Predict the future. • Write a radio PSA. • Host a “Relieve the Stress
Fest.” • Make a classroom version of
the TV show, “CSI: Crime Scene Inves=ga=on.”
• Par=cipate in Drug Facts Chat Day.
• Hold an artwork contest for a poster campaign.
Ac5vity Guide
PEERx Partner Toolkit
Prescrip5on Drug Abuse Informa5on
Partnerships
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Federal Agencies
Na5onal Organiza5ons
State/Local Organiza5ons
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State/Local Organiza5ons
Held prescrip=on drug abuse preven=on ac=vi=es with UNITE clubs during Na=onal Drug Facts Week in January. Held assemblies.
Distributed PEERx informa=on.
Offered students the opportunity to ask ques=ons about drugs.
Provided UNITE drug-‐free pledges for students to sign.
Announced drug facts over the school intercom during the day. .
Downloaded PEERx images to use for s=ckers. 35
State/Local Organiza5ons
Mentors educate students in area schools.
Program is designed to educate and train youth and young adults to serve as educators and mentors on reducing the illicit use of prescrip=on painkillers in Fresno County.
State/Local Organiza5ons
Using PEERx resources and other informa=on on the NIDA for Teens Web site to educate coali=on members about the issue of teen Rx drug abuse.
Using social media content from the PEERx Partners’ toolkit to spread the word about the dangers of Rx drug abuse.
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Youth to Youth Interna5onal
Connect With PEERx
peerx@iqsolu=ons.com
Youth Programs that Work
April 2 – 4, 2013 Omni Orlando Resort
at ChampionsGate
Learning Objec5ves
• Discuss program development and how preven=on messages are tailored to the unique characteris=cs of Rx drug abuse.
• Present informa=on on how POP-‐D can complement community-‐level efforts.
• Iden=fy strategies that can be used to prevent prescrip=on drug abuse in their home, schools and communi=es.
Disclosure Statement
• Youth to Youth Interna=onal received funds from the Cardinal Health Founda=on to a. Create a youth-‐led presenta=on to address Rx
drug misuse and abuse.
b. To support trainings to spread presenta=ons to other communi=es.
c. To enhance grant process to insure effec=ve preven=on and youth-‐led components.
The pHARMING Effects
• Collabora=on between Youth to Youth Interna=onal, Ohio State University Genera=on Rx online Youth toolkit and Cardinal Health Founda=on.
Youth to Youth Interna=onal
• YOUTH TO YOUTH was founded in 1982 in Columbus, Ohio, as a community-‐based drug preven=on and youth leadership program focusing primarily on middle school and high school students. The goal of its many projects is harnessing the powerful influence of peer pressure-‐ making it a posi=ve force that encourages young people to live free of tobacco, alcohol and other drugs.
Genera=on Rx Ini=a=ve
• The Genera=on Rx Ini=a=ve provides medica=on safety and Rx drug abuse preven=on resources for schools, colleges, and communi=es. Links are provided to various external resources, as well as materials developed at The Ohio State University College of Pharmacy. Visitors are encouraged to use any of these resources that may be helpful.
The Grant
• Engage Youth Advisory Board with educa=on from OSU School of Pharmacy Rep and Y2Y Staff.
• U=lize student leaders as a beginning focus/development group to assist with peer to peer presenta=on.
• Train and develop student leaders on peer to peer educa=on presenta=on.
Elements of Working with Youth
• Formed commimee of interested teens to educate Youth Advisory Board about Rx issue. – Teens amended event at WOSU. – Genera=on Rx posters of relevant facts hanging in mee=ng room for weeks.
– “Are You Smarter than the Director” created energy about the topic.
– New larger commimee.
• New commimee researched and adapted Genera=on Rx Toolkit.
Elements of Working with Youth
• Learning It, Liking It, Living It Out • Crea=ve Brainstorming • Devils Advocate • Write, Rewrite, Rewrite, Rewrite • Prac=ce, Prac=ce, Prac=ce • Adult advisor finds opportuni=es to present. • Presenta=on can be presented in its en=rety or in segments which allows adap=ng presenta=on based on number of students available.
Goals of “The pHARMING Effects” Presenta=on
1. Expanding awareness on the issue of Rx drug abuse.
2. A defini=on of Rx drug misuse and abuse.
3. The insidious nature of addic=on.
4. The impact of marke=ng Rx drugs as well as =ps to cri=cally view Rx drug ads.
5. Relevant sta=s=cs and strategies to impact change in their homes, schools, and communi=es.
6. Having fun while learning.
Expanding Awareness
• Welcome Video (Google Story) • Intro: Prescrip=on drug abuse has become an ongoing problem in many communi=es across the country. Everyday 2500 teen’s ages 12-‐17 abuse a prescrip=on drug for the first =me. Our goal is to decrease that number by gesng valuable informa=on out about the harmful effects for prescrip=on drug abuse.
• Hollywood vs. The Rest of Us Video • Real Life Stories (Email and Facebook)
Defining Rx Drug Abuse • More-‐ using more of a prescrip=on drug than prescribed
• Not Yours-‐ taking a prescrip=on drug not prescribed for you • Just Poor-‐ taking a prescrip=on drug for a reason other than
you’re supposed to.
Nature of Addic=on
• Normalcy Chart
Impact of Marke=ng
• Youth Developed Skits – Comical – Memorable
• TV Skits – Creates Demand – Self Prescribing – Looks at absurdity by comparing Rx drug commercials to illicit drugs.
• Voice Over Skit – Addresses Side Effects
Impac=ng Change
• The Gauntlet Rx Game Show – Audience Interac=ve – Teaches relevant facts in a fun and memorable way
The Gauntlet Rx When making excuses for abusing prescrip5on drugs, what reasons do teens give?
A. “Rx drugs can’t be dangerous.”
B. “Rx drugs can’t be addic=ve.”
C. “It’s legal.”
D. All of the above
Host: These may be the reasons they give but they are all incorrect reasons. They are dangerous when abused, addic=ve when abused, and it is definitely illegal when abused.
About how many Americans (12 or older) abuse a prescrip5on medica5on in a year? A. 7,000 B. 70,000 C. 700,000 D. 7 million E. 70 million
Host: If we do not teach this info along with the harmful effects we are learning about to those 7 million teens, they may fall into the trap of excusing the abuse of prescrip=on meds.
Impac=ng Change (Cont.)
• Closing Challenge and Handout
1. Take the informa=on you learned here today back to your friends, parents, grandparents, and classmates.
2. Store prescrip=on drugs in locked and secure loca=ons. 3. Dispose of prescrip=on drugs properly and encourage adults
to par=cipate in a medica=on disposal day in your community. 4. Model safe medica=on-‐taking prac=ces for others and DO
NOT share prescrip=on medica=ons you were prescribed. 5. Make a presenta=on to a class, group, or organiza=on in
which you are involved.
Spreading the Word
• Youth to Youth teens presented to over 3000 young people. – Supported other grant recipients
• Presented at Na=onal Youth Conferences • Local and Na=onal Trainings • ONDCP and NIDA Blogs