Youth Now MarijuanaPrevention & Education

Washington State Department Of Health

Youth Now is a campaign of the PREVENT! Coalition administered through ESD 112. It is funded through the Washington State Department of Health Dedicated Marijuana Account Funding.

• I-502 passed in 2012 legalizing retail marijuana effective July 2014• A percentage of the tax revenue earmarked to

fund youth marijuana prevention

• FY 2015: $90 million of tax revenue

• Estimated 2016 revenue: predicted $200+ million

• Washington Department of Health allocated $2.6 million per year to fund youth prevention in 9 regions

• ESD 112 awarded $247k per year for youth marijuana prevention

‘OUR JOURNEY

• $4 million, 40 staff, 30 school districts, 6 counties

• School Based Youth Substance Use Prevention Services: Funded by Districts and Federal Block Grants

• Community Based Youth Substance Use Prevention done collaboratively with coalitions

• Federal funds – DFC, STOP & Block Grants

• State Tobacco & Marijuana Prevention Grants

• Student Threat Assessment: District funded

‘PREVENTION & YOUTH SERVICES

• Truancy Project: County & District funded• Education Case Management for youth in

the juvenile justice system: Federal Title I funds

• Workforce Development funding for youth and young adults: Federal Department of Labor funds

• Developing school based mental health prevention and direct services: Medicaid funding

‘PREVENTION & YOUTH SERVICES

‘COMMUNICATIONS SERVICES

Crisis Communications

Campaign Planning

Copywriting / Editing

News ReleasesMedia Relations

‘Public relations

‘Marketing & creative services

Web Development

Social Media

Graphic DesignBranding

Brainstorming

Photography

Copywriting

‘Communications

Videography

Messaging

Website & Materials Audit

Survey Development, Implementation

Focus Group Facilitation

Presentation Development

Editing

1. Prevent the use of marijuana, e-cigarettes & vaping by youth (ages 12-20)

2. Reduce the initiation of using marijuana, e-cigarettes & vaping by youth

3. Implement environmental & systems change strategies that prevent youth marijuana use

‘GOALS OF THE INITIATIVE

FINDING THE YOUTH VOICEWe asked 1200 youth about marijuana. Here’s what they said:

• Youth want to hear other youth voices.

• Youth want unbiased facts

• “Just say no” language does not work for today’s youth

• Youth won’t tolerate perceived prejudice

GUIDING PRINCIPALS

1. Youth Led 2. Data-driven: Youth need facts3. Inclusive: all people can be part of

youth prevention 4. Connected: Connection is the BEST

prevention 5. Trauma-Informed: Building capacity

for coping and resilience protects youth

Media Youth Education Policy & Systems

‘3 BUCKETS OF YOUTH NOW

‘POP-UP PARTIES

‘MEDIA COVERAGE

1.5 Mimpressions

‘SOCIAL MEDIA

‘SOCIAL MEDIA

supportyouthnow

supportyouthnow

youth_now

‘PANDORA AD

‘BUS ADS

1ST YEAR IMPRESSIONS

Earned media 1,532,731

Owned media 647,441

Bus ads 517,000

Pandora ads 515,971‘

3,154,157

• Cannabis conversations toolkit (parents & youth)

• Making the connection toolkit

• School club & contests (video contests, etc.)

• Youth advocacy training

YOUTH EDUCATION

Youth group at capitol building

YOUTH EDUCATION

‘POLICIES AND SYSTEMS

1. Youth who perceive no or low risk of harm from regular use of marijuana

2. Youth who report marijuana is easy to get

3. Youth who experience any of the Adverse Childhood Experiences (ACEs) risk factors

PRIORITY POPULATIONS

Example: Youth in possession policies and practices are being reviewed with stakeholders regarding marijuana and e-cigarettes.

We partner with:1.Clark County Juvenile Court

2.School Districts

3.Law Enforcement: City and Sheriff

4.Local Coalitions

‘POLICIES AND SYSTEMS

EXAMPLE: Encouraging Responsible Retail,Educating Adult Users

‘POLICIES AND SYSTEMS

CONTACT USJoy Lyons

Prevention & Intervention Coordinator

Joy.lyons@esd112.org

360-952-3397

Michele Larsen

Communications Manager

Michele.larsen@esd112.org

360-952-3593

preventclarkcounty.org

youthnow.me

Deb Drandoff

Prevention & Youth Services Director

Deb.drandoff@esd112.org

360-952-3396