YOUTH INNOVATION LAB DESIGN WORKSHOP by Angeles Cortesi - Innovation Advisor Unicef UK

MARHABA!

THE CHALLENGE

WHAT IF ENTREPRENEURSHIP, DESIGN AND TECHNOLOGY TRAINING HELPS VULNERABLE YOUTH IMPROVE THE CHANCES TO SUCCEED IN THEIR LIFE?

15.000 YOUTH AGE 14-24

SIRIAN + LEBANESE + PALESTINEAN + OTHER LAST MILE

NATIONAL SCALE DELIVERED BY MULTIPLE PARTNERS

DESIGN YOUTH INNOVATION PROGRAM

FROM BASIC ENTREPRENEURIAL SKILLS TO ACCESS TO ACCELERATORS & FUNDING

WHY ME?

MINDSETS PROFESSIONAL EXPERIENCES

NATIONALITIES EDUCATIONAL BACKGROUNDS

LANGUAGES SKILLSETS CULTURES

IN THIS ROOM THERE IS A BLEND OF

Youth Organizations

Unicef

StartupEcosystem

Academia

InternationalExperts

Youth Organizations

Unicef

StartupEcosystem

Academia

InternationalExperts

TOGETHER FOR CHILDREN

SOUND LOVELY… BUT HOW DO WE GET SOMEWHERE WITHOUT KILLING EACH OTHER?

1. FOLLOWING SOME STEPS

2. USING SOME EASY TOOLS

3. WITH A LITTLE HELP FROM FACILITATOR FRIENDS

FRAME DESIGN PLAN PITCH

AFFINITY DIAGRAM 5 WHY’S

PERSONASYOUTH JOURNEY CRITICAL TASK LIST

LOW-FI PROTOTYPING

IDENTIFY DESIGN CONTRAINTS

IMPACT INTERVENTIONS FOR EACH STEP

PARTNERSHIPSRESOURCES FEEDBACK

SHARE WITH EVERYONE

#Don’t Take NO as an Answer Innovating is the art of creating possibilities (not obstacles).

#Ask Questions It’s very boring if I am the only one talking ;-)

#We Mindful of Jargon Assume not everyone on your team it’s aware of typical terms from your sector

#Have Fun Playful spirit is the best food for ideas and collaboration

First…

SOME FRIENDLY RULES

Don’t judge. Just observe and engage without the influence of value judgments.Question everything. Question even (and especially) the things you think you already understand. Ask questions to learn about how the others perceive the world. Think about how a 4-year-old asks “Why?” about everything. Follow up an answer to one “why” with a second “why.”

Be truly curious. Especially when it seems either familiar or uncomfortable.Find patterns. Look for interesting that emerge across interactions.Listen. Really. Lose your agenda and let the scene soak into your psyche. Absorb without thinking about the next thing you’re going to say.

Source: Stanford dSchool - http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf

BEGGINERS MINDSET

SEEING THE WORLD WITH FRESH EYES

FRAMING

GOALIdentify patterns and anomalies. This is the part of synthesis in with you are making meaning out of data.

HOWDivide all your research transcripts into different parts (sticky notes) and start re organizing them in groups based on similarity. Resist the temptation to start with the grouping names. You want to groups names to bubble up. The groups names are "observational statements" that capture the notes that are underneath them (inside the group)

“I have problems falling asleep”

- Tom

“I drink a lot of coffee”- Peter

Office only has e machine and very little tea offerings

Source: Stanford dSchool - http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf

AFFINITY DIAGRAM

PERSONAS

My Interest My Personality My Skills My Dreams

My Social EnvironmentWho Am I?

TIP: LOOK FOR THE EXTREMES

Extreme

“If we understand what the extremes are, the middle takes care of itself” - Dan Formosa, Smart Design

IF I ASK YOU TO BUILD ME A BRIDGE WHAT WOULD YOU DO?

5 WHY’SGreat way to determine the root cause by repeating the question "Why?"

Each question forms the basis of the next question

“I have problems falling asleep”

- Tom

“I drink a lot of coffee”- Peter

“I don’t drink water”

PERSONAS

AFFINITY DIAGRAMS

A provocative statement of truth

about human behavior (that may

be wrong, but is stated as fact)

“Magical Bridge Statements”

DESIGN CONSTRAINTS

INTERPRETATION OF RESEARCH DATA

+

INSIGHTS STATEMENTS

DESIGN IMPLICATIONS

YALLAH!

SHARING

Icon: created by Juan Pablo Bravo from Noun Project

LUNCH BREAK

DESIGNING

“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones”

- Herbert Simon

Desirability

Feasibility

Viability

WE NEED TOAIM FOR THIS!

Source: IDEO

Icon: created by Dmitry Baranovskiy from Noun Project

Understand the hearts and minds of youth

But most importantly …

IT’S ABOUT PEOPLE

Journey mapping (or experience map) is a visual narrative of the actual and everyday user experience of a service. It it helps to understand services, gaps in service, and to identify and design opportunities for improvement and innovation.It should include building blocks about your the user – Doing, Thinking, and Feeling – and emphasize the most important dimensions of the journeys.

Source: Stanford dSchool - http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf

YOUTH JOURNEY

YOUTH JOURNEY IS NOT A STRAIGHT LINE

IS NOT THE SHORTEST WAY EITHER

A B

A B

C

D

IS MORE LIKE A TREE

IS MORE LIKE A TREE

Accelerator

Studying at University

Basic Business Skills For Family Business

Learning to code

International Entrepreneur Exchange

Become a designer

NOT EVERYONE STARTS FROM THE SAME PLACE

Accelerator

Studying at University

Basic Business Skills For Family Business

Learning to code

International Entrepreneur Exchange

Become a designer

STEP #1

YOUTH JOURNEY

YOUTH IN LEBANON

STEP #2 STEP #3 STEP #4

DOING

THINKING

FEELING

Identify which are the key gaps in the youth journey. How can you change this? What interventions are needed? Come up with ideas on potential solutions to achieve. Solutions can be product, services,

programs, partnerships or even policy.

STEP #1

YOUTH JOURNEY

YOUTH IN LEBANON

STEP #2 STEP #3 STEP #4

DOING

THINKING

FEELING

Use the insights + design constraints to map the journey of youth in Lebanon. Please consider Lebanese, Palestinian, Syrian, Iraqi, Kurdish and other with emphasis in most vulnerable and disadvantaged

IMPACT INTERVENTION

IMPACT INTERVENTION

Ideas on how to break existing barriers and fill gaps in the Youth Journey in order to help them advance in their entrepreneurial and technical skills path.

Impact interventions can take the form of:

PRODUCT SERVICES

PROGRAMS PARTNERSHIPS

POLICY

REMEMBER

BUT TECH CAN BE A MEAN TO AN END

Digital fabrication for designers

Social Media to expand Syrian’s mothers home made food delivery

IT’S NOT ABOUT TECH

Basic Coding skills to build an app for your community Drones irrigation

for agriculture

IMPACT INTERVENTION

Icon: created by John Merlin from Noun Project

COFFEE BREAK

SHARING

PLANNING

CRITICAL TASKS LIST IMPACT

INTERVENTION HOW? WITH

WHOM?WHAT DO WE

NEED?HOW DO WE

TEST IT?

LO-FI PROTOTYPINGBring your impact interventions to life. Using paper, post-it or even role playing

build draft design that help make attract ideas more concrete and real.

1. Select the important tasks or experience to be prototyped.

2. Decide what aspect of the experience you want to test and the best way of representing the test.

3. Build it and test it with other people in the room that can have insights into your idea.

4. Iterate & Refine

Icon: created by Juan Pablo Bravo from Noun Project

LUNCH BREAK

PITCH