Web design and content marketing for

small businessesYour website is worth £27,000 and more and here’s why

@thinkzap #exposcotland

@thinkzap #exposcotland

I’m, Steven

@seftonmedia

www.SeftonMedia.com

@thinkzap

Web & Digital Marketing Director

www.ThinkZap.co.uk

#1 - Change your mindset about your website

#2 - Help simplify your marketing

#3 - Step by step process to online marketing success

#4 - A blogging strategy where this one company doesn't need to do any more marketing and is fully booked six to

nine months in advance. And you can, too!

The topics for discussion today

Any questions, please leave to the end.

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Treat your website like an employee

• Got a website?

• How much is it worth?

• Expense or investment?

• Marketing tool?

• Is your website working for you?

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Treat your website like an employeeThe average employee makes £27,000 per year

Is your website working like an employee?

source - http://www.bbc.co.uk/news/business-20442666

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• It has a specific set of tasks to perform

• It needs a development plan to grow within the business

• It needs regular updates to stay top of mind

• It wants to be a valued member of the team

• And most of all, it wants to help your business grow

Why your website is like an employee:

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• It has no cut-off point. It can work 24/7.

• It can deal with more than one customer at a time

• It never sleeps, it doesn’t take holidays and it’s never sick

• And the best part…

Why your website is better than an employee:

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Your website won’t sue you*only kidding

source - http://elitedaily.com/news/world/man-china-wrong-suing-wife-ugly/

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Treat your website like an employee

• A team of employees

• The more you put in, the more you get out

• No cut-off points

• Change our frame of mind

• Having the correct processes

• Regular meetings

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Build a relationship with your websiteI promise, it will love you back.

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Simplify your marketing

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The simple power of one a day

There are at least 200 working days a year. If you commit to doing a simple marketing item just once each day, at the end of the year you've built a mountain. 

Enough molehills is all you need to have a mountain.

~ Seth Godin

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• It changes your mindset

• It’s easy to understand and follow

• Worry about that task on that day, that’s it

• It’s better to do one thing at a time

The simple power of one a day

But it gets even better. Seth goes on to explain:

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Here are some things you might try (don't do them all, just one of these once a day would change things for you)

• Send a handwritten and personal thank you note to a customer • Write a blog post about how someone is using your product or service • Research and post a short article about how something in your industry works • Introduce one colleague to another in a significant way that benefits both of them • Read the first three chapters of a business or other how-to book • Record a video that teaches your customers how to do something • Teach at least one of your employees a new skill • Go for a ten minute walk and come back with at least five written ideas on how to improve what

you offer the world • Change something on your website and record how it changes interactions • Help a non-profit in a significant way (make a fundraising call, do outreach) • Write or substantially edit a Wikipedia article • Find out something you didn't know about one of your employees or customers or co-workers

And you will be able to think of hundreds more…

The simple power of one a day

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• We know a website is a huge benefit to your business

• A website can work like a team of employees

• Marketing isn’t so scary

• And we can simplify it and consistently grow

What have we learnt so far:

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8 steps to master internet marketing for

your business

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Step 1 - Planning and understanding

• Buyer personas

• Pricing

• Cost to get customer

• Lifetime value of customer

• How much new business you can cope with

• Competitor research

• Your involvement

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• Clear message

• 8 seconds to capture attention

• No sliders

• More than one message - add a video here

• Keep it above the fold

Step 2 - Homepage strategy

Here are a few examples:

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• Build marketing automation systems

• Turn 1% to 25%

• Give them something to stay and want to come back for more

• Create multiple sales funnel

Step 3 - Lead generation strategy

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• It’s a must

• It creates a web presence like no other

• It builds instant trust

• Always have a CTA

Step 4 - Video strategy

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• Under estimated

• Build trust with subscribers

• Stay top of mind

• An army of sharers

• Get personal

Step 5 - Email marketing strategy

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• Simplify your tasks

• Delegate tasks to your team and automate the rest though your website and online tools

• Use a VA, save more time to do work that pays

• No website is an expense, it’s an investment

• Spending £500 on a website and expecting results is a sure way to the bottom

• If you don’t invest, you can’t be serious about growing your business online

Step 6 - Get organised and get real

“A website is an investment that drives positive profitable revenue to your business. If it doesn’t, it’s time to make a change.”

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Step 7 - 7-10 methods to get people to your website

IF YOU BUILD IT, THEY WILL COME

MYTH

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• Facebook ads

• Google adwords

• Email marketing

• Blogging

• Ebook or white paper

• Social media

• Off-line marketing (Postcards, letters, events)

Step 7 - 7-10 methods to get people to your website

These are a must:

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• Powerful shift in marketing

• Ads that follow your website visitors

• Re-market to them

• Clicks for 1p/2p

• High converting

• Maximise your marketing to all web visitors

Step 8 - Re-marketing ads

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8 steps to master internet marketing for your business

Step 1 - Planning & Understanding Step 2 - Homepage strategy Step 3 - Lead generation strategy Step 4 - Online video strategy Step 5 - Email marketing strategy Step 6 - Get organised and get real Step 7 - 7-10 methods to get people to your website Step 8 - Re-marketing ads

What brings this all together?

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Content Marketing

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http://www.thejiggers.co.uk/top-100-scottish-wedding-venues/

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• Re-targeting ads to everyone who goes on and reads the services page and leaves

• Spend = £50 per month

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Content Marketing 101Step 1 - Find keywords that are going to build the brand.

Step 2 - Look at the top 10 results for that keyword. What type of articles are written. Look at the related keywords at the bottom of the results and try and add them in to your article.

Step 3 - Create an article which is better than the rest. What does this mean?

Step 4 - Search through the top 10 page results for your chosen keyword. Create a list that you can reach out to.

Step 5 - Reach out to your list asking if they LIKE your article. If they say YES, which most do, you can ask them if they would share this on social media or link to it on their website. Reach out to the people in the article you have linked to, also.

Step 6 - If they say they will link to the article, write a 200-250 unique introduction for them.

Step 7 - Repeat and watch your article bring in valuable traffic.

These steps will put you ahead of the rest of bloggers and even some traditional SEO folk.

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things to do in scotland

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@thinkzap #exposcotland

A gift for listeningWould you like for me to give you 10 ideas on how you can

improve your website?

All you need to do is:

Send me an email with your web address to

steven@thinkzap.co.uk

First 5 people ONLY!

Any questions? @thinkzap #exposcotland