Post on 14-Apr-2017
Your VDP is a BAD WALKAROUND
Ryan Leslie VP, CarStory Strategic Partnerships
rleslie@vast.com @jrleslie
The NOW Economy
A play on the term new economy, the "now economy" is so named to reflect that the customer now controls the marketplace, not business. As the theory goes, if the customer wants it now, they can have it now because of the Internet.
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
The NOW Economy
A play on the term new economy, the "now economy" is so named to reflect that the customer now controls the marketplace, not business. As the theory goes, if the customer wants it now, they can have it now because of the Internet.
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
Quit Researching BUY SOMETHING
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
Summary:
No Choice < Some Choice > Unlimited Choice
Too Much Choice Causes: -Analysis Paralysis -Fear of making the wrong choice
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I rleslie@vast.com I @jrleslie
The Solution: A dynamic analytically driven merchandising tool that sits inline on your SRP & VDP,
and it is completely FREE!
The Problems
Too much research!
Too much choice!
Too little merchandising!
The Solution: A dynamic analytically driven merchandising tool that sits inline on your SRP & VDP,
and it is completely FREE!
20m+ VINS per day
Inventory Providers
De-dupe and
normalize to 7m VINS
6k+ sites & 32m
consumer searches
Network
SUPPLY DATA DEMAND DATA
Stats: • 500 Attributes Analyzed for each report • 500,000 Market Reports are viewed each day We Power: • 6,000+ Dealer Websites • AOL, Car & Driver, AutoCheck, JD POWER, Everycarlisted.com Our Partners: • OEMs: VW, Hyundai, FordDirect, • Notable Dealers and Groups: GROUP1, Ken Garff,
NYAUTOGIANT (50% of the top 10 Groups) • Website Providers: DealerON… (and all the other ones too)
Our Pricing: • FREE: No Gotchas, Contracts, or Commitments
Inline - No leaks; No weird CX Built for Mobile - Fully Responsive
Optimized - Load Speed; CX Satisfying – Keep the shopper onsite
© 2016 Vast – Confidential & Proprietary
14%
16%
10%
60%
27%Increase in lead conversion on VDPs
Decrease in overall bounce rate
Increase in time on page
Increase in lead conversionCheckered Flag VW
Increase in lead conversionCheckered Flag VW CPO
*Results show the impact of CarStory Market Reports across (6) Checkered Flag store
websites comparing 60 days prior to 60 days after integration.
New StatsThe Results