MetasearchGoogle

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Your Hotel On Google

• Adwords vs. Hotel Ads• The Many Faces of Google Meta• Strategies• BoG• Budgeting

Google Adwords or Google Hotel Ads?

Google Adwords or Google Hotel Ads?

PPC Adwords

Organic Search Results

Google Adwords or Google Hotel Ads?

Google Hotel Ad (HA) (Whole Thing)

HA Point of Sale (POS)

Google Adwords or Google Hotel Ads?

The Many Faces of Google

Local Universal• Branded Search Terms• People Already

Looking For You

The Many Faces of Google

Maps• 3-Pack• Ratings• Reviews• “Popularity”• Price

The Many Faces of Google

Maps• Area Search Terms• New Customers

The Many Faces of Google

Places (aka Google My Business Page, aka Google Plus Page)• Low Volume• Content Lives Here

and impacts the other channels

Google Metasearch Strategies

Know Your Goals• Branding• Volume• SOV• ROAS• Device• DOW• Booking Window

Book On Google (BOG)

BOG Commercial Models

Google Business Models

CPC Commission (CPA)

Google Booking Models

Brand Book on Google (BoG)

CPC Commission

Brand BoG

Pros and Cons of Assisted Booking

www.bit.ly/webinar2meta

Advantages

Advantages1. Higher Conversion Rates2. Mobile Optimized3. Paid as Commission vs. CPC4. Plug & Play

Disadvantages

Disadvantages1. Giving up control2. Less Visibility

Managed CPC usually wins3. Not just owning, but truly

embracing the guest4. Outsourcing your bookings

Budgeting for Google Metasearch

Links• www.bit.ly/webinar4meta

%1% x $30 ADR x 2nts = $0.60 1% x $400 ADR x 5nts = $20.00www.bit.ly/metarevcalc

Know Your Reputation

Coming Soon

Upcoming Webinars

#3. Kayak / Trivago

Q&A

Dean Schmit, Sales Operations Managerdean.schmit@derbysoft.net