How to use Instagram to grow your business &

drive sales. - Complete guide &

Tool kit

Content:

1. Understanding the value of Instagram

2. How to make it work for your business

3. Making it visual !4. How to amplify content on

instagram5. Instagram analytics & Scheduling 6. Instagram guidelines do’s &

don’ts 7. Instagram Tool Kit

Understanding the value of Instagram

Images are a universal language

90% of information transmitted to the brain is visual

Its how we communicatewho we are!

Inspirational!

Take us places wehave never been before!

Images go beyond language & Borders

A shift In culture & society

A photo of Kendall Jenner is the most popular ever, with 3.5 million likes

People of Instagram=Trends

High standard of content = demand

Insta storiescapturing life In the moment, morepersonal

• Instagram now has 400 million active users

• 75% of Instagram users are outside the US

• 90 percent of Instagram users are younger than 35

• On an average day, 80 million photos are shared

• Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter

• Instagram, Google Plus, and Linkedin all together occupy the fourth place in UAE’s most used social media platforms list with almost an equal percentage of 25% share of population for each.

Community Growth

How to make Instagram work for your business

-Creating a strategy

1 - Business Objectives

Whether you’re marketing on Instagram as an individual or as a brand, you will need to figure out your business objectives so you can then make a tactical plan!

Instagram can help you build awareness, boost engagement, and drive traffic to your business.

• Build relationships & community • Drive traffic to website• Increase leads • Product Sales • Subscriptions• Promote a service

• Drive foot traffic • Book now • Build email newsletter • Self promotion/Influencer wanna

be

1 – Audience Segments

Do you know who you talking to?

What are your audience segments?

Niches, interests, what platforms do they hang out, demographics, hobbies, influencers, passionate brand advocates?

• Social Media Listening• Insights discovery

1 – Content Strategy

Once you have gone through a insights phase and you have understood the opportunity for your content you will be able to plan the following:

• Channel role for Instagram • Creative ideas for content Topics • Resources • Content Calendar plan

What Makes Your content unique on Instagram?

Exercise

• Pick 1 – Business objective• Pick 1 – Audience insight • Pick 1 – Value proposition –

opportunity • Create 1 – Creative content Idea

Making it Visual !- How to create impactful visual

content on Instagram

“You are only remembered by how good your last

image is on Instagram !”

93% of buyers cited visual appearance as the main reason for their purchasing decisions

• Storytelling is an amazing way to market your brand and create engaging images or videos.

• Get creative when it comes to standard marketing techniques by showcasing your brand or services in a new light.

• You don’t need to completely rebrand yourself but instead, try to show your brand’s versatility.

Storytelling on Instagram

Create great video content

VideoContent

- Check Baskin Robbins Instagram page

Check Godiva Chocolates Instagram page

Turn your visuals into eye

candy

Insta Stories“With Instagram Stories, you don’t have to worry about over

posting. Instead, you can share as much as you want throughout the day — with as much creativity as you want” - Instablog

100 million people use Instagram stories every day

You can share more in the moment type of content

It’s now featured on the explore tab of Instagram

Reach more people

• Behind the scenes • Take overs • Real time live content • More 1-1 relationship

Create your own visual identity for your images

- Your Insta feed mood

How to amplify content on Instagram

- Reach, traffic & growth methods

There are many tactics that you can implement to amplify content, drive traffic to desired sites, and nourish engagement with the

community.

These are essential to boost your business!

Get Your Audience to Participate

Contests

Insta contests: Contests drive engagement, help you gain new followers and keep people coming back.

You can showcase your products, attract leads, and grow followers.

• Ask people to repost images or use branded hashtags. • likes or comments contests.- Asking people to comment as an

entry is similar to a Like contest and it’s just what it sounds like: let users know they have to comment on your photo to be entered to win a prize.

• Photo challenge- Tell users who want to enter to win to post a photo on their personal account and use the specific hashtag you designate (so you can find and note the entry).

Choose a relevant prize Be creative with the types of contest Use popular related hashtags to attract the right audience.

User generate content

Post user-generated content: People love to be acknowledged and what better way than posting someone’s content on your network? This could spark more people to participate.

Ask questions: What’s the best way to get a response? Ask a question and get users’ opinions about your products or services. Always remember to engage with the answers.

Post from unique locations: Users tend to interact when they see others in their city.

Ask questions

Influencer Outreach / Insta Takeovers

Engage with influencers that have following that is your target audience and business niche.

Influencers capture followers’ attention because they’re recognizable and trusted for their product advice and reviews.

Make sure you have screened profiles before engaging with them Plan a creative brief for what content you want the influencer to do,

how often, what you want to be featured, tonality of copy.

“Instagram Story takeovers are a backdoor approach to accessing new demographics” – Gary Vee

Amplify & Drive Traffic

Amplify with Hashtags

Hashtags are a super smart way to bookmark your content. They pull together all the content that has been ‘hashtagged’ by a hashtag.

They help you get discovered, index content, and participate with other trending topics

• Branded hashtags work really well for brands or campaign specific

• You can use other hashtags that are relevant to your content to ensure you amplify

• Use hashtags frequently • Pick a relevant hashtag for your brand.

Geo Location / Tag others / Explore / Cross traffic

Link in bio

Place a Call to Action on Images

URL in videos

Instagram Advertising

Instagram ads are run through Facebook’s Business Manager. Therefore, you can’t run an ad on Instagram unless you’re connected to your Facebook Ads account.

There are three types of sponsored Instagram ads: image, video and carousel. Instagram Ad Features –

• Instagram ads are distinguished from organic posts with text that says “Sponsored” in the top-right corner.

• You can target the right audience demographic through people’s interests. Pricing and Budgets

• Similar to Facebook ads, you choose the budget and duration for your Instagram ad. Extend your add for more then one day.

• Start with low budgets: $20, $50, or $100 tops. Try it out, let it run, and see what results you get. After three or four days, make some adjustments and go from there.

With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and ecommerce conversions.

Clickable links in Instagram ads give you an opportunity not only to be creative, but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.

Get a call to action button in your own ad, you can choose one of the call to action options and customize it with your link.

Carousel ads enhance your Instagram storytelling because they can include up to four photos.

Instagram Analytics & Scheduling

-How to track, analyse & adapt

Instagram Algorithm

The algorithm determines what content Instagram believes people will be most interested in and then show the most relevant posts at the top of the feed, regardless of how many accounts users follow or what time zone they’re in.

Algorithms that prioritize content in a user’s feed can (and will) inevitably affect your business on those platforms.

• Tips: Ask users to like & comment on your posts • Turn on notifications so they hear an alert for

everytime your content is posted

Instagram Business Pages Insights

Switch to an Instagram business profile will provide you with insights

Details on: • Number of impressions

and reach • Number of website clicks • Where your followers are

located, geographically, • At what times they’re

most commonly active on the app.

Iconosquare is a go-to tool for anything Instagram, including contests, management tools, and so on. It’s also true for analytics.

Simply Measured offers a variety of reports and analyses,

Once you start understanding your audience you can effectively

start planning your content scheduling

Scheduling for Instagram

Consistency in posting, make it regular, learn what are the best times to posts. – Experiment to learn!

Instagram does not allow outside apps to post directly to Instagram

• But there are some really good tools that allow you to schedule you content and what they do is send you a push notification to your phone!

Instagram Guidelines - Quick guide

do’s & don’ts

Reminder how to tell a great story …

DO’S Make sure you are telling great stories on Instagram Define your Instagram channel role Make your content creative & unique of high quality Captions:

• Ensure you are being relevant & adding value • Insert a CTA on your captions • Use emojis • Format your copy so it looks neat • Insert only a couple of hashtags

Pay attention to your bio profile Insert a URL that is aligned with your traffic objectives Create content that makes your community participate

• Contest • Repost • Mentions • Ask questions/thoughts/opnions

DO’S

Track what content pieces are working best Stay up to date with new changes & adapt Post regularly Try Real Time Marketing content Create content that is in tune with yearly festivities Keep an eye out on your competitors Mention user’s handle if using their content Keep asking yourself if your content is of value &

utility Respond to fans! Engage! Build up convos Give what your community wants!

DON’T Don’t over use tiles on images or too much repetitive images on

your visuals – Remenber quality over quantity! Make sure your videos have good light and quality. Images need to be as high rez as possible with great light and

resolution. DO NOT post promotional and product sales only content DO NOT use the same traditional media assets on Instagram Ensure your captions are well written & engaging with your brand

tonality and not a copy from a website or other asset. Don’t ignore comments by your fans! Don’t insert your hashtag list on the same caption space Don’t buy likes Don’t venture on Instagram without a clear plan!

Instagram Accelerator Tool Kit - Selection of the best tools

used by professionals

Design & Create

Layout Boomerang Hyperlapse

Layout: Enables tiles optionsBoomerang: GIF like videos HyperlapseCreate fast moving videos

Create animatedposts

Design program With social templates

TyporamaQuotes onimages

A color StoryBest new app by Apple thousands of Filters

Design/ Create / Video

TemplatedPosters

Image editing &filters

Slow shutterCam

SpareLensComplete Video editing

CinemagraphsGiphyCamAnimated GIF’s

Selling Tools

Allows users to purchase directly from a seller’s Instagram news feed without ever leaving the app. As an added bonus, this selling tool works for Facebook, too. uses “comment selling” as its method of making sales.

Add your company‘s Like2Buy link to your Instagram profile. users click it, it will take people to your Like2Buy storefront. This storefront is an image gallery of products available to purchase. associate multiple products with a single image (think a “shop this look” image that can help sell several pieces at once), and use fan photos and user–generated content in your gallery

Publish / Analytics /

Schedule for all Social Platforms + Insta +analytics

Instagram only Schedule Repost images

& video

Find relevant hashtags

Instagram Analytics

Curates Content

What Makes Your content

unique on Instagram?

Q&A

Don’t be shy!