#bbdoconnect

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Your company has 3 years to redefine its place in this new world.

The Facebook-only problem.

Turning data into profit: the golden rules for every forward-thinking CMO.

Your company has 3 years to redefine its place in this new world.

• 8 Trends to be reckoned with.

• Where do you personally stand when it comes to change

• And how about your company?

• The way people decide today.

• The digital-physical blur.

• Marketing revolution needed to catch up with technology?

8 trends to be reckoned with

Intelligently on

My analytics

Value me

€

Right to anonymity

Niche networks

Creator culture

Age of serendipity

Enhancing the real

Where do you personally stand when it comes to change?

The Rise Of The Mobile-Born

pollev.com/bbdo

1

Netflix

2

3

Showrooming

4

Omnichannel

5

Anticipatory computing

And how does your average advertiser deal with change?

The gap

• Seek pleasure - Avoid pain• Seek hope - Avoid fear• Seek social acceptance - Avoid rejection

B = MAT

A > M

79% of smartphone owners check their device within 15 minutes of waking up every morning.

Fully one-third of Americans say they would rather give up sex than lose their cell phones.

A 2011 university study suggested people check their phones 34 times per day.

However, industry insiders believe the number is closer to an astounding 150 daily sessions.

Face it, we’re hooked.

The barriers of business organizations

“The bigger a business becomes, the more complicated decision-making gets, and the easier it is to lose connection to customers and consumers.”

Netflix now has more paying subscribers in the United States than HBO

How will your company use the next three years to redefine its place in this new world?

The way people decide today

Perfect Information

80% of store shoppers check prices online. [A third of them do so while on a phone inside a store]

Best Buy, own research

64% of customers use both in-store and online channels when shopping at John Lewis. 20% use in-store only, 16% online only.

John Lewis

What does that mean for brands?

Awareness Perceived Quality Mental Associations Loyalty

Brand Equity

The influence of ‘relative forces’ (such as branding, loyalty and positioning)

that used to drive predictions of the experienced quality of things is, for numerous products and services, rapidly declining.

The digital-physical blur

People do what they do.[and if that thwarts your marketing plan, it’s your loss]

Physical blurring into digital

Philip Lange / Shutterstock.com

Behavioral targeting in the real world.

Wi-Fi Triangulation Radio Beacons Led Lights Magnetism Maps Sensor Tracking

Digital blurring into physical

The presence of physical stores gives confidence.

Immediate gratification

Anticipatory computing

Marketing revolution needed to catch up with technology?

As a marketer, do you recognize that the times are changing?

And have you adjusted your marketing strategy accordingly?

Awareness Perceived Quality Mental Associations Loyalty

Brand Equity

P O

M

P O

M

O is taking over

How do you align your marketing strategy with the way consumers make decisions?

O M

It takes a network to serve a network.

Communicating through others

“If the rate of change on the outside exceeds the rate of change on the inside, the end is near."

“Innovation is marketing, only harder, because you start with a blank piece of paper.”

Aka.ms/marketingimmersion

14 May

The Facebook-only problem.

23 May

Turning data into profit: the golden rules for every forward-thinking CMO.

19 Sep

Thank you!

Location by Ricardo Moreira from The Noun Project

Gold by Eli Ratner from The Noun Project

Cloud Download by P.J. Onori from The Noun Project

Bomb by Edward Boatman from The Noun Project

People by irene hoffman from The Noun Project

Smartphone by George Agpoon from The Noun Project

Texting by Luis Prado from The Noun Project

Texting by Luis Prado from The Noun Project

Texting by Luis Prado from The Noun Project

Barricade by Dan Hetteix from The Noun Project

Head In The Sand by Luis Prado from The Noun Project

Fast by irene hoffman from The Noun Project

Robot by Ricardo Moreira from The Noun ProjectiPhone by Luis Prado from The Noun Project

Pointer by Laurent Patain from The Noun Project Question by Jessica Lock from The Noun Project

TNT by Jon Testa from The Noun Project Flashlight by Sika Danh from The Noun Project

Signal by Simple Icons from The Noun Project

Compass by William Hollowell from The Noun Project

Arduino by uizin from The Noun Project

Credit Card by Hugo Medeiros from The Noun Project

Question by Jessica Lock from The Noun Project

Women's Network by Marisa Conway from The Noun Project

Beehive by Molly Bramlet from The Noun Project

Sketchbook by Edward Boatman from The Noun Project

Augmented Reality by Evangeline La from The Noun Project