Your Business Your Brand

!

Note: innovation vouchers and marketing grants available for research

Part 1: Your Business !

The Business Model Canvas !

(video) https://www.youtube.com/watch?v=bbLEYFf7Ny4 !

http://www.businessmodelgeneration.com/canvas

Map your business out on one sheet of paper!

Business Model Canvas

Past !

!

Present !

!

Future

How did you do business?

How are you doing your business now?

What are your ideas for the future?

Business Model Canvas: the Rose-Innes Version Part 1

Partners !

!

Activities !

!

Relationships

Who do you need to do business?

What are you doing in your business?

What are they like?

Business Model Canvas: the Rose-Innes Version Part 2 (In the present time)

Business Model Canvas: the Rose-Innes Version Part 3

Value Proposition !

!

Customer Segments !

!

Channels

What value do you create?

For which groups of customers

How do you communicate the value?

Tv? car boot sale? twitter?

Business Model Canvas: the Rose-Innes Version Part 4

Brand

Does it help you with the values you are proposing? !Does it communicate to your customer segments? !What channels best communicate it?

PART 2 : Your brand

Brand - more than a logo !

Example: Beer Bach !

What is your brand?

Look at your business card

your service!

brand story discovered in the cellar !!brand reputation authentic product !!brand relationship welsh supplier !brand usp earthenware bottle

A total flop the first time around!

What is your brand? #1

Product values Business ethic Personality Story !

HelpfulnessHow can you help your customer? Do you know what they need help with? Can you think of helping them before they even need you?

The Business Model Canvas !

Change an element or two Alter the business model Try it out before changing !

Apply: • market changes • trends • external factors !

Innovate Compete Be different Collaborate Expand

PART 3 The future

Innovate What else can you do with your product? and for whom? !

!!Cheaper isn’t always better what can we do to make the customer satisfied using the same resources?

Compete What are others doing with your product/service? !

Differentiate (or die!) What ways can you be different and stand out?

Expand your range

eg facial tissue

THANK YOU

Join my Facebook page fishie ideas

michelle@roseinnesdesigns.com roseinnesdesigns.com @roseinnes @insightsd