Young Delft Personal Branding Workshop

Post on 30-Oct-2014

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A presentation for Young Delft about personal branding with Marion van Putten.

Transcript of Young Delft Personal Branding Workshop

1Challenge the future

1Challenge the future

The network exlusively for all young employees of TU Delft

youngdelft.tudelft.nl

2Challenge the future

2Challenge the future

Molly QuellOnline Marketing Consultant

Creating social media strategySetting up social media accountsCreating long and short form content for online mediaManaging social media channels and monitoring interactions

www.mollyquell.commolly.quell@gmail.com@neamhspleachaswww.facebook.com/mollyquell

3Challenge the future

3Challenge the future

Marion van PuttenLibrary SpecialistTU Delft

-Information Literacy-Webcare-Social Media Café-TEDxDelft

M.vanPutten@tudelft.nl@marionvanputten

4Challenge the future

What Is Personal Branding?

• Appearance• Personality• Education• Work Experience • Professional Organizations• Online Presence

5Challenge the future

CDefine Your Brand

learleanonsistent

6Challenge the future

Online Branding• Search Results • Social Media– Facebook– Twitter– LinkedIn

• Websites and Blogs

7Challenge the future

7Challenge the future

8Challenge the future

LinkedIn• Be Visible– Profile– Photo

• Be Clear– Headline– Bio Section– Vanity URL

• Be Complete– Profile Completeness

Section– Recommendations

9Challenge the future

9Challenge the future

10Challenge the future

Blogging / Personal Website• Personal Website– Who You Are– What You Do– Contact Information

• Blog– Establishes Credibility– Demonstrates Reliability– Provides Content