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Content Strategy

Putting it all togetherStakeholders

PersonasContent InventoriesCompetitive Audits

By Jérôme from Rouen, FRANCE ( ) [CC-BY-2.0 ♥◉(http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Your Know Your Goals

You Know Your People

You Know Your

Content

Now You Can

Goals Help Us Define Together

Content Inventories Help Us Find Touch Points

So We Can Map ExperiencesThat Reach Every Path

You can talk to your client about

• Where they can go • Who they can bring with them • What they should pack• And what they should leave at home

It’s a big world out there

Rather, it’s a big ecosystem

Reasons to love a competitive audit

Get to know the locals and find a way to stand out

We can learn the local dialects and become locals ourselves

We look to others instinctivelyThis way we get a list we can share

Others can inspire us Or warn us of danger

Then there’s the competition part…

Education