Post on 24-Feb-2016
description
Yesterday
Kamilah BermudezGraduate Studio 1
CLIE
NT
CLIE
NT
PATR
ON
PATR
ON
PATRON
Classic
LOU
NG
EBAR &Timeless
Fun
PAST
RY S
TATI
ON
Inviting Collected Familiar
•Electric
•Romantic
• Exclusive
DINING
REST
ROO
MS
ElegantVintageSerene
DNADining:
•Unique experience•Electric•Soothing•Romantic•Passionate•Tasteful•Exhilarating•Private
Pastry Station:
•Yummy•Inviting•Spark Interest•Appetizing•Feeling full•Youthful•Familiarity•Collected
Bar & Lounge:
•Fun •Classic•Rich•Glorifying•Timelessness•Memorable•Adventuresome•Be Yourself
Restrooms:
•Soothing•Clean•Fresh•Calm•Serene•Vintage•Beautiful•Elegant•Oasis
CONCEPT
In many cultures, the peony is thought to represent romance and prosperity. When peonies blossom, they grow in single blooms. The client wanted to create a restaurant where singles like himself can meet and interact. He is a very independent man with specific tastes, as seen in the classic Camaro that he owns. This relates to the customers in my restaurant because it is a singles lounge reminiscent of the “classic” 80s era. The name Yesterday was given to my restaurant because it is where singles come to reminisce about their past, hence the retro environment. Learning about your significant other’s past helps you understand what they desire for their future and is the basis of social interaction for any successful relationship.
BRANDING
The logo was derived from an inspirational image of a peony flower. I then sketched my own interpretation of a peony flower. As I explored the sketch of the flower, I zoomed in on one of the petals and a leaf. This remaining image is symbolic of the silhouette of a kissing couple. Since this is a singles lounge, this imagery is appropriate.
Appetizers
Old Favorites
Beverages
Pastries
YESTERDAY