Post on 13-Apr-2017
Yellow Youtubers
Nest Partner ProjectBy: Montserrat, Olivia, Alex, Mariah, and Magali
Partner Brand Recommendation: Hilton Hotel
● Why the Hilton Hotel?○ Popular Hotel○ 540 locations in 78 countries○ High End○ Luxurious
● Elements that work and why○ Creates enjoyable
experience with the consumers
○ Better hotel stay○ Up- to date○ Excell to be better than
other Hotels
● End value to customer○ Creates a better experience for the customer with higher quality○ Gives consumer a safe mind about technology used ( high quality
Nest CO monitor, hotel safety with Nest camera )
● Uniqueness, Monetizing and What makes it better○ Everyday advertisement (hotels are never empty) ○ Getting business for both parties○ Give Hilton a chance to partner with Nest energy partners
Hilton’s Benefits ● With more enjoyable stays, more people want to stay
there ( more popular) ● Discount on new and innovative technology for their
hotels from Nest Alignment
● Both HIgh End Brands ● Both aim in please and impress customer
Things to think aboutWhy did you pick the brand you did?- Creativity, uniqueness, quality of explanation.
How specifically does the partner brand align with the Nest brand? And what is the value to Nest for partnering with this brand?
- Identifying elements of our brand that align with the recommendation.
What is the value to this partner for working with Nest?- Why would this partner brand want to work with Nest?
What is the value to the end customer/user?- Is there a compelling value proposition? Does the partnership help to solve a problem for the end
customer? Does it surprise/delight? Is it filling a need?
How is this partnership recommendation unique or better than other possible partnerships?
Is there an opportunity to monetize this partnership?- Has the partnership been considered from a business/revenue standpoint, and if so, how?