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Our missionSearch

To help users solve their everyday problems by building people-centric products and services.

our mission

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Yandex globally

$9 Bln. capitalization on NASDAQ (YNDX)

One of the largest European internet-companies

Source: as of market close on August 15, 2014

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Offices around the world

16 offices:

Russia, Ukraine, Belarus, US, Switzerland, Turkey and Germany.

More than

Source: as of market close on August 15, 2014

6000 people

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World population:

Search engines:

7 BILLION

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Internet population:

2 BILLION

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One of 6 search technologies recognizedOver 20% market share

Korea, 1999

Czech Rep, 1996

China, 2001

Russia, 1997

US, 2009

US, 1998

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One of 3 global search engines

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Russia’s internet audience

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Russian is the 4th most spoken language globally. 250–300 millions speakers

Confucius

Source: SIL Internationaal (2002), George Weber (1997), Euromonitor (August 2010), Rosstat (2010), Company data, Morgan, Stanley Research.

Miguel de Cervantes William Shakespeare Leo Tolstoy

Mandarin Spanish English Russian

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Low penetration – high upside (%) !

Source: eMarketer, June 2014

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in 2013 Russia became the largest internet audience in EuropeBig

Top 10 Internet Countries in Europe, million

Russia

Germany

France

United Kingdom

Turkey

Italy

Spain

Poland

Netherlands

Ukraine

82,9

60,3

50,1

49,7

35,8

35,4

30,6

25,7

16,8

14,3

Source: eMarketer, Internetlivestats, July 2014   

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Russia’s advertising market

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The Russia’s advertising market grows rapidlyThe largest contributors to the growth of the world’s ad market (bn., $)

Source: ZenithOptimedia, June 2014.

Country Growth

1 U.S.A. 23.66

2 China 15.73

3 Indonesia 6.02

4 Argentina 5.37

5 UK 4.80

6 Brazil 3.89

7 Japan 2.65

8 Russia 2.35

9 South Korea 2.15

10 Mexico 2.12

From 2013 to 2016 Russia’s ad market is expected to grow by $2.35 billion

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How the Russia’s ad market will look?Volume of ad market’s segments in dynamics (bn. rubles).

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00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

20

150

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000

Internet

Outdoor

Magazines

TV

Source: ZenithOptimedia, June 2013

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Bigger than any TV channel

1/1/08 1/1/09 1/1/10 1/1/11 1/1/12 1/1/13 1/1/140

3,000

6,000

9,000

12,000

15,000

18,000

21,000

24,000

27,000

Source: TNS TV Index, TNS Web Index, Russian daily audience aged 12-54, cities with population 100 000 and more , August 2013.

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Yandex is the first search engine in Russia

Source: LiveInternet.ru, July 2014

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Yandex is well-known in the rest of CIS-countries

Source: LiveInternet.ru, July, 2014

Ukraine32.4%

Belarus44.2%

Kazakhstan24.5%

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Russian e-commerce market

82.9 million

monthly users online of all population

30.6 million

users buy in e-shops

Growth is due to expansion of regional shoppers.

58%

Source: eMarketer, July 2014

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Yandex advertising solutions

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Goals of an advertising campaign can be different

Increase sales Sell goods, garments, electronics

Maximizing traffic / coverage

Bring new product or service to the market

Stimulating demand and niche branding

Goal 3Goal 2Goal 1

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Increase salesGoal 1

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Yandex is Russia’s leader in contextual advertising market

Source: eLama, 2014

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Yandex.DirectThe largest system for contextual advertising in Russia.

Cost-per-click, auction-based model. Advertisers choose how much they wish to pay for a click.

Show ads only to those web

users who are looking for

advertised products or services.

Shows ads to more than

70 million people every day.

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Direct Paid Search Features

The highest relevance. Keyword targeting, Geo targeting, Behavioral targeting.

Budget control. Pay per click, detailed statistics. Reporting at keyword level.

Timings control. You can start and stop the campaign whenever you want.

Clarity. Ability to track user behavior and conversion rates.

Technology. Automated options for large upload volumes, group editing. API.

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Where you can find your ads

Yandex Search

Yandex. Network

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Yandex Search Results Page

PremiumContextual

Banner

1st

Premium

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Yandex Search Results Page

Guaranteed Placement

Dynamic impressions

on 2d and further

pages

1st

Place

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YAN – Yandex Advertisement Network

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YAN partners sites can be 2 types:

Search sites (search targeting) Content sites (content targeting)

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Yandex Advertising Network provides advertisers access to a wider audience

Source: Yandex, April, 2014

Mill

ion

Yandex Network’s audience

Audience intersection

Yandex’s audience

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PPC interface available in English

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Bid management in English

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Goal 2

Sell goods, garments, electronics

Goal 2

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Yandex.Market №1 Comparison Shopping Tool

Monthly audience almost

13 million unique visitors,

daily audience – 1.9 million

More than 14,000

online stores with more than

50 million offers

Source: comScore MMX, Russia, Home and Work Location, Age 15+, May 2014.

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Maximizing traffic / coverage

Bring new product or service to the market

Stimulating demand and niche branding

Goal 3

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Display advertising on Yandex

Only one exclusive banner on the pageLarge eye – catching format 200 х 300 / 728 х 90

Advantageous position in terms of user attention on each service page

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Ban

ner

100

X 6

00 p

ixel

Yandex Main Page

Banner 728 X 90 pixel

The most visited page on the Russian Web. Monthly audience – over 49 000 000 people.

Huge image effect plus tens of thousands of visits to the advertised website.

Top 100 advertisers placed banners here: Honda, Nokia, Sony-Ericsson, Coca-Cola, Microsoft, Intel, etc.

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Wide range of Banner Ad options available

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Display advertising on Yandex: Thematic

Yandex.Weather

Yandex.Auto

Yandex.Fotki

Yandex.Timetables

Yandex.Afisha

Yandex.News

300 X 250

300 X 250240 X 400

240 X 400

728 X 90

240 X 400

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Media-Contextual BannerKeyword Targeting

Double hit – visual attention grabbing while targeting through keywords

Guaranteed contact with your target audience

Banner 200 X 300

pixel

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The last but not the least – Yandex.Metrica – our web analytics tool

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Yandex.MetricaFree web analytics tool in English

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Yandex.Metrica

Available in English free web analytics tool

Let monitor the key effectiveness indicators of website, and evaluate the efficiency of ad campaigns

All statistical information available in intuitive graphs, charts and even videos

First data reports will be available within 15 minutes after installation

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Yandex.Metrica

The Webvisor technology on Yandex.Metrica allows to analyze user’s behavior by recording and then playing as the video their actions on the website.

Available for free.

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Why try Yandex?

English-to-Russian translation, training and initial setup

Optimization and campaign/site feedback

English-speaking Account Manager

Web-based reporting, budgeting, etc.

Tools and interfaces are available in English

European sales office in Switzerland to deal with EU-payments (EUR/CHF/USD), post/pre-paid non-resident (RU) contracts

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Thank you!

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Preston Carey

Business Development Director

Yandex Inc+1 857 288 8762

preston.carey@yandex.com