XYZ COMPANY INTRODUCES

“PERSONAL DENTIST”

Introduction

Information about “Personal Dentist” Information about Brazil’s market Market export strategies Market screening process Conclusion

About “Personal Dentist”

All natural Affordable Easy to use Clinically proven to work Safe for all ages

Brazil

•People are friendly and open-minded•Population is growing•Basic need for “Personal Dentist”•Great opportunity for XYZ Company•Brazil’s market has potential

(Characteristics of Brazil) GDP/capita, GDP capita growth rate, and size of market

GDP/capita= $9,700 estimate in 2007 GDP/capita growth rate= 4.5% Population estimated 190,010,647 We want GDP to grow Continue to follow Brazil’s economy

Market Screening *Basic Need*

Personal hygiene is a factor Health concerns Poor dental habits Situation is getting worse “Personal Dentist” can change this

Exchange Rate Trends

1 USD = 0.594884 BRL BRL looks strong Looking good for XYZ Company Rates can change Must be prepared

Import Restrictions

Brazil 13th largest export market “Personal Dentist” no hazardous materials Toothpaste tube is approved Shipping package is approved All government guidelines are followed

Price Controls

Import tax Brazilian Tax ID Customs fees Tariffs Duties and Tax

Import Duties - Duty and Tax

Brokerage Fee Warehouse Tax Handling Charge Administration Commission Additional Port Tax

Import Duties Duty and Tax (continued)

Merchant Marine Renewal Tax

Documents Needed

Register with Foreign Trade SECEX Certificate of origin Commercial invoice Marked samples for demos Air way bill

Government and Public Attitude Toward Buying American Products

Brazilian government is Federal Republic Strong financial ties to U.S. Laws are followed Current attitudes are peaceful/trusting “Personal Dentist” will benefit people

Competition

Colgate Crest, Oral-B Well known companies Strong background Well known and trusted products

Sociocultural Forces (Attitudes and Beliefs, Languages, Education)

Culture/ very diverse nature Religion is mostly Catholicism Portuguese, only official language Minimum 8 year education Culture/beliefs are simple

Export Marketing Strategies

Start promotional demos Sponsor non-profit organizations Keep sales communication with clients Send employees as spokespersons Educate public about dental health

Conclusion

Knowledge of “Personal Dentist” Knowledge of Brazil’s Market Knowledge of Market Screening Process Knowledge of Marketing Strategies Ready, Set, Go!

References

Ball, D. A., McCulloch, W. H. Jr., Frantz, P. L., Geringer, J. M., & Minor, M. S. (2006).

International business: The challenge of global competition (10th ed.). New York: McGraw-Hill.

Colgate-Palmolive Company, (2008). Retrieved August 19, 2009, Web site: http://www.colgate.com/app/Colgate/US/HomePage.cvsp

References continued

Fed-ex, (2008). Retrieved August 19, 2009, Web site: http://www.fedex.com/us/international/irc/profiles/irc_br_profile.html?gtmcc=us

Free Trade Areas of the Americas, (2008). Retrieved August 19, 2009, Web site: http://www.ftaa-alca.org/spcomm/soc/Contributions/Miami/cscv82_e.asp

References continued

Newman, F (2006). Basic Business in Brazil. Retrieved August 19, 2009, Web site: http://www.brazilbrazil.com/basicbiz.html

New York Times, (2005). Brazil and the United States. Retrieved August 19, 2009, Web site: http://topics.nytimes.com/top/news/international/countriesandterritories/brazil/index.html?inline=nyt-geo

References continued

Fed-ex, (2008). Retrieved August 19, 2009, Web site: http://www.fedex.com/us/international/irc/profiles/irc_br_profile.html?gtmcc=us

Free Trade Areas of the Americas, (2008). Retrieved August 19, 2009, Web site: http://www.ftaa-alca.org/spcomm/soc/Contributions/Miami/cscv82_e.asp

References continued

Newman, F (2006). Basic Business in Brazil. Retrieved August 19, 2009, Web site: http://www.brazilbrazil.com/basicbiz.html

New York Times, (2005). Brazil and the United States. Retrieved August 19, 2009, Web site: http://topics.nytimes.com/top/news/international/countriesandterritories/brazil/index.html?inline=nyt-geo

References continued

Procter & Gamble, (2008). Retrieved August 19, 2009, Web site: http://pg.sitebase.net/global/latin_america/pages/content/brazil.html

World Fact Book. (July, 2008). 2008 World Fact Book. Retrieved August 19, 2009, from https://www.cia.gov/redirects/factbookredirect.html

References continued

World Health Organization, (2006). Retrieved August 19, 2009 Web site: http://www.wto.org/english/thewto_e/countries_e/brazil_e.htm

X-Rates, (2008). Retrieved August 19, 2009 Web site: http://www.x-rates.com