XCMO 2014 Opening Remarks

Paul PellmanCEOAdometry

May 1, 2013

There has never been a scarier, worrisome, more exposed time to be a marketer than right now.

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Gain Alignment on What Success Looks Like

We’re not in Kansas anymore.

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There has never been a more interesting, amazing, and exciting time to be a marketer than right now.

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What is keeping usfrom achieving glory.

BIG @$$ CHALLENGES

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We Continue to Organize and Measure Performance in Silos

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Conversions

Multi-Touch73%

Multi-Channel45%

Revenue

Multi-Touch75%

Multi-Channel34%

Last-Touch is Missing Most of the Action

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81%of marketers are

less than confidentin their metrics

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Creating a big gap…

…understanding the true connection between marketing

and results.

offlin

e

results

onlin

e

@ppellman #XCMO14

@ppellman #XCMO14

The things you need to do to win.

THE 5 IMPERATIVESof Marketing Performance

Management

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All Channels, All Data, In One Place

ONE

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Users, Not Devices

TWO

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THREE

Change the Rules of the Game

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Leverage New Ways of Buying Media

FOUR

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FIVE

Think Beyond Digital

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IN CLOSING…

You are the One Empowered to Move Your Business

Forward @ppellman #XCMO14

Paul Pellmanpaul.pellman@adometry.com