X-Rite/PANTONE-

„WHAT’S NEXT”

COLOR COMMUNICATION

GRAFKOM 2015 Sandor Tatrai

X-Rite / PANTONE Sales Manager

SCAN

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X-Rite/ PANTONE – a color company - is a market leader in every industry

where color is mission critical

X-Rite is the global leader in color science and technology. The

company, which now includes design industry color leader Pantone Inc.,

develops, manufactures, markets and supports innovative color

management solutions including measurement systems, software, color

standards and services for measuring, formulating and matching color.

Our expertise helps users get color right the first time, every time

in all color sensitive industries.

Strong cooperations and developements with Industry leaders

‣ Market leader for mission critical color

• 13 times revenue growth in 20 years

• History of technology innovation plus market development

‣ Strategic Acquisitions

• Amazys Holding (GretagMacbeth) – July 2006

• Pantone – October 2007

‣ Innovation and Product Development

• 167 patents

• 89 applications pending

‣ Largest global color company

• Over 800 employees, 100 countries

• Complete color control, from concept to consumer

• Focus on customers

‣ DANAHER INC. – 2012 ‣ ESKO, VIDEOJET, X-RITE/PANTONE

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X-Rite Inc. - background

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X-RITE / PANTONE INDUSTRIES

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Health and

Beauty Food

WHAT DOES X-RITE DO?

• End-to-end, full color control solutions across the Graphic/Print workflow

BRAND – DESIGN – PREPRESS – INK KITCHEN - PRESSROOM

Examples of X-Rite Solutions

Calibrate displays and printers for color accuracy and consistency

Enhance workflows for designers and photographers

Match paint in retail stores

Control color quality and color formulation for paint, plastic, textiles manufacturers

and color/ink formulation for printers

Embedded/built-in/OEM solutions: HP, Heidelberg, Xerox, EPSON, Lenovo

Lighting technologies for automotive industry – visual inspection / harmony room

Etc.

COLOR STANDARDS

PANTONE

MUNSELL

SOFTWARE:

QC /

Formulation

ICC Profiling

HARDWARE:

Handheld – Portable

Benchtop - Laboratory

Spectrophotometers

(color measurement)

SERVICES

Support/Consultancy

Training/Classroom

ECourse

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What does X-Rite do?

KEY CUSTOMERS IN IMAGE/MEDIA - PRINTING

SOME OF THE PANTONE CUSTOMERS…

7 TESCO

George -

Asda

C a r r e f o u r

B E N E T T O N

COLORS IN OUR LIFE

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COLORS IN OUR LIFE

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COLORS IN OUR LIFE

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COLORS IN OUR LIFE

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COLORS IN OUR LIFE

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Colors fascinate and inspire

Color is a marketing element/identification

Color sells – influences buyers

Color gives a message – brings emotions

Color is a quality criteria

SHOPPERS PLACE COLOR

AS ONE OF A

PRIMARY REASON FOR WHY THEY BUY A

PARTICULAR PRODUCT.

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Color increases brand

recognition by 80%

“Over 65% of purchasing

decisions involve color.”

Marketing psychologists state that a

lasting impression is made within

ninety seconds, and that color

accounts for 60% of the acceptance

or rejection of an object, person,

place, or circumstance.

Source: http://blog.kissmetrics.com/color-psychology/

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BRAND OWNER CHALLENGES – THE BATTLEGROUND

COLOR ISSUES

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• More than one-quarter of brand owners indicate they frequently encounter color

inconsistency or inaccuracy across different suppliers, from design to

prepress/pre-media to press and when using multiple print providers or multiple

locations.

• 42 percent of brand owners indicate that color-related challenges and rework

have a negative impact on the company.

• 51 percent of brand owners indicate that color-related challenges cost the

company $50,000/year or more.

*Pantone Color Institute

CONFIDENTIAL

MARKET RESEARCH REPORTS SALES

INCREASE DUE TO DISTINCTION

70% consumer buying

decisions made at

shelf

80%

cannot accurately

tell you why they

make these choices

5 seconds

Average decision

time in front of shelf

60% Percentage for which

color accounts in

acceptance/rejection

>65%

purchasing

decisions that

involve color Sources: LAGA/DeGrippes/Gobe, Esko, PANTONE Color Institute/Leatrice Eiseman

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? This green

should be

stronger!

LITTLE REMINDER - HOW DO WE COMMUNICATE ABOUT COLOR?

- SUBJECTIVITY-

• Verbal communication: subjective, individual, not exact, not controllable, not

reproducable, too complicated, wide range of experssions are used

Vodafone red

Pantone

XXX?

Tomato-red?

Firefighter-red? Ferrari?

Warm red?

VERBAL COMMUNICATION

IMPERFECT COMMUNICATION – IMPREFECT TOOLS

How do individuals differ in their perception of Color?

We all see the color differently – leads to SUBJECTIVITY

• Learned skills

• Inherited abilities

• Cultural / Regional Influences

• Age / Sex / Medical Condition / Time of Day

Human Eye = Observer – the human factor

HOWEVER ...

THE HUMAN VISION IS NOT PERFECT.OUR EYES CAN BE FOOLED! EXAMPLES

COUNT THE DOTS!

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STRAIGHT OR CURVED LINES?

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AFTERIMAGE

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AFTERIMAGE

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SIMULTANOUS CONTRAST – ARE THESE 2 BLUES DIFFERENT?

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SIMULTANOUS CONTRAST

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ARE THESE GREYS DIFFERENT?

SIMULTANOUS CONTRAST

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Copyright Laboratory Dale Purves DUMC

www.purveslab.net

SIMULTANOUS CONTRAST

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Copyright Laboratory Dale Purves DUMC

www.purveslab.net

SIMULTANOUS CONTRAST

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Copyright Laboratory Dale Purves DUMC

www.purveslab.net

Identify This Colour

Identify This Colour

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Which Colour Is It?

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Which Colour Is It?

HUMAN FACTORS – COLOR VISION

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Background effects

Poor Color Memory

Color Deficiency

Lighting conditions

Age

Recordability

Stress

Medication

Medical Complaints

Tinted glasses or lenses

Etc.

BOTTOM LINE – COLOR CAN BE MEASURED!

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• We can measure colors objectively using colorimetry – no more subjectivity!

• We can use instruments e.g. „spectrophotometers” – measuring in the visible range (human eye)

• Once we can quantify, we can qualify, we can set tolerances (dE) – means we can define PASS / FAIL

= we can do QUALITY CONTROL on production

• We can differentiate numerically (Lighter, Darker, Yellower, Greener, etc.)

• Instruments are helping tools for objective evaluation and quality control

• Instruments have several benefits vs. the human eye (memory, objectivity, indipendent from ligth sources, etc.)

• Colors can be defined in the earliest stage through the whole workflow

• Color can be CONTROLLED through the whole workflow

• Color information can TRAVEL! – share through a workflow

Prepress/Digital Print: Accurately manage and create across an array of technologies that

manage customer relationship (Web2 Print, Presentations, Proofing) devices and all

locations

Versatility: 3 standard measurement conditions (M0-M2) in one device

– understand Optical Brightening Agents (OBA) & manage paper costs.

Ease of Use: Elegant and robust tools for virtually error-free scanning

Reliability: On site understanding of the device with self check and correct

NEW VALUE

I1 PRO2

• eXact spectrophotometer is an ideal solution for measuring CMYK

and spot colors, for QC and formulation

• PATCH or SCANNING mode

• Smallest aperture size 1.5 mm – 2.5mm, 4mm, 6mm

• Provides flexible to measure small areas on a sheet or substrate

• Utilizes the latest spectral technology – providing faster and extremely accurate measurements

• Provides new features and functionality inside a simple user interface

• Supports latest industry standards (ISO, Fogra, PSO, G7, Japan Color,

NEW „M” standards related to Optical Brighteners)

• With added flexibility to define internal processes and standards.

• Supports CxF – Color eXcange Format – digital file format of spot color

• Very tight model to model agreement – reliable data exchange

• Intuitive – easy to use Touch Screen + Bluetooth + USB

• Includes the digital PANTONE PMS+ guides Coated / Uncoated in the instrument’s memory

• PANTONE LIVE support

X-RITE SOLUTIONS – NEW EXACT

PRESSROOM SPECTROPHOTOMETER

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EXACT

Large Color Touch Screen Easy operation with the fingers

Clear visualization of the measurement

results

*: Not for all models and countries

High Speed Connectivity USB

Bluetooth wireless communication*

Long Battery Life Time Latest Li-Ion Battery Technology

Docking Station Automatic Charging

Robust Aluminum Band provides

rigidity and refined design

Shoe lock Measurement head may be locked in down

position for hands free measurements

• EasyTrax – semi-automatic scanning solution

Scanning spectrophotometers – pressroom

• IntelliTrax – fully automatic scanning solution

Scanning spectrophotometers – pressroom

• Formulation software – designed for ink suppliers and printers for spot ink formulation – industry

„standard” solution today!

• Speed up ink mixing on various substrates (film, foil, transparent, metallic, etc.)

• Speed up formulation of special inks to avoid delays on-press and ensure color accuracy

• Use ink leftovers and reduce – increase profitability

INK FORMULATION SOFTWARE

1 2

4 3

Simple, step-by-step formulation – using spectrophotometer and modern calculation

with colorimetry – specialized for offset, flexo, gravure, screen printing technologies

INK FORMULATION MADE EASY

COLORCERT QC SOFTWARE

• ColorCert is a modular standards-

compliancy software solution that closes the

loop for exceptional color management.

• ColorCert delivers statistical process control

for monitoring a large and diverse supply

chain – more than just QC!

• Job Ticket software to obtain more than just

color quality data – scorecard possibility on

performance – across the whole printing

workflow

• Compare production, jobs, plant vs plant,

shifts, etc.

COLORCERT®: X-RITE EDITION

• ColorCert is a software solution that enables the creation of color specifications and

provides a reporting scorecard .

• Apply a grade or score to a job, site or client based on tolerances.

• Supports X-Rite eXact™, PantoneLIVE™, CxF, MIF data,, NetProfiler

SINGLE SITE OR MULTI-SITE

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ABC Company Quality Scorecard to evaluate by

jobs, departments, sites, shifts.

Costs Savings by early

identification of problem areas

to correct.

COLOR COMMUNICATION & ENVIRONMENT TODAY

Brand Owner

Designer

Photographer

PrePress

Ink

Printer

Requires Receives Designs Receives Delivers Receives Formulates Prints

Uncontrolled

Color

Environment

Receives Delivers

Controlled

Color

Communication

• Globalization dictates increasingly collaborative environments at different physical locations

• Digitalization is progressively invading all production / supply chains across industries

• Design requirements to reflect brand consistency across varied delivery mechanisms

PANTONE LIVE: standardized PMS+ colors on more than coated/uncoated substrates and various printing technologies

Brand Design

Prepress

Flexo

Inconsistent results

Manual color

Evaluation and Refinement

/tweaking/adjusting/discussions

Color variations, phyisical standards, variations Manual color

Evaluation and

Refinement...

Litho

Gravure

Manual color

Evaluation and

Refinement...

PHYSICAL COLOR STANDARDS – VISUALIZATION/COMMUNICATION

● The Pantone Color Guide (PMS+) has become an industry de facto standard

● Subject to the same limitations as anything else press printed (fade, scratch,etc.)

● Unknown limitations / false & unrealistic expectations – substrate/technology dependency

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ERRORS BUILD - OVER TIME

= 8.3 dE

● Master Standard: The color that ideally represents a brand element /this is THE PMS+ system/

● A PANTONE PMS+ value or unique brand color defined spectrally on a reference substrate

PXX1-

FFF5

PXX2-

FFF5 PALETTE DEPENDENT CONDITION 2

PANTON

E XX1

PANTON

E XX2 LIBRARY MASTER COLOUR STANDARDS

LINKE

D

LINK

ED

PXX1-

BBB7

PXX2-

BBB7 PALETTE DEPENDENT CONDITION 2

● Dependent Standard: A color that closely represents a

Master Standard

● Has a defined, accepted and controlled color shift based on

the reality of medium & process

MASTER and DEPENDENT Standards

Master and Dependent Standards

● When using a Master Standard the resulting production variation is subject to interpretation

● Variation is greatly reduced by utilizing a dependent, achievable target

DEPENDENT LIBRARIES Print Process Ink Film

Pro

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Substrate Name

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2014

Flexo Solvent Medium FS

RC Rev/Clr Film Solids Full

CC Rev/Clr Film Lam Clr Film Solids Full

WF Wht Film Full

CW Rev/Clr Film Lam Wht Film Solids Full

CT Rev/Clr Film/Wht Ink Solids Full

Heavy FV WF Wht Film Full

Gravure Solvent Heavy GV

CC Rev/Clr Film Lam Clr Film Solids Full

WF Wht Film Full

CW Rev/Clr Film Lam Wht Film Solids Full

CF Rev/Clr Film Lam Foil - Full

Flexo Solvent Medium FS VB Virgin Carton Board Solids Full

Offset Medium LP

AL Aluminum - Full

EB Recycled Carton Board V Full

GB Virgin Carton Board V Solids Full

Offset UV Medium LU EB Recycled Carton Board V Solids Full

GB Virgin Carton Board V Solids Full

Flexo UV Medium FU WF Wht Film Solids Full

CV Coated Paper V Solids Full

Offset Medium LP CV Coated Paper V Solids Full

Offset UV Medium LU CV Coated Paper V Solids Full

Flexo Water

Medium FW CP Coated Paper Solids

Heavy FY

WK Wht Kraft Solids

WT Wht Recycled Kraft Solids

BK Brown Kraft Solids

Applications covered

• Flexible Packaging

• Labels wide- and narrow-

web

• Folding Cartons

• Paper packaging and

corrugated

Additionally

• Brand-specific libraries in /

out of PMS+

A Communication tool

for the entire Packaging

Supply Chain

Precise Colour Spectral data

is stored securely

in the PantoneLIVE cloud

Design

Pre-press

Ink Manufacturer

Flexo

Offset Litho

Gravure

Digital

PANTONE is the

Global leader for colour

behind leading brand and

corporate identities

Inconsistency at every consumer touch point………

GLOBAL COLOR MANAGEMENT –

A REALITY CHECK…

Litho Carton Gravure Film Flexo Film Litho Paper

Visual harmony at shelf

HEINZ PROJECT RESULTS ACHIEVED

Litho Carton Gravure Film Flexo Film Litho Paper

BENEFITS OF USING X-RITE/PANTONE COLOR CONTROL SOLUTIONS

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• GETTING THE COLOR RIGHT THE FIRST TIME - NO MORE GUESSING

• Precise color communication – proved objective data on QC and formulation

• Improving color accuracy, consistency by communicating about color – using modern

equipment and software to help production

• Less downtime – less waste – reduced makeready time - less rejections – faster turnaround =

RESULTS: save time / material, increase efficiency, improved customer satisfaction

• By using the right Inks and Ink partner – get print-ready ink (no tweaking on the machine and wasting time, material)

• Easy communication in the workflow/supply chain – link to Design – PrePress – Ink Kitchen – Printing

• Documented, traceable production, Reporting

• Possibility for on-line, central databases – faster approvals, aiming for the same targets/jobs/conditions –

consistency

THANK YOU FOR

YOUR ATTENTION!

SANDOR TATRAI X-RITE / PANTONE

SALES MANAGER SCANDINAVIA

STATRAI@XRITE.COM

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