Improving the Economy:

One AirStream at a Time

Kent DiasAbeygunawardena

Emma Murano

Brandon Wood

Sunday morning, 9:00am

You need a haircut

Arrive at Jose’s Barbershop

Receive a high quality haircut

You are completely satisfied

Wait…

But what if you’ve never

heard of Jose’s…

Why would YOU go to

Wyandotte County?

Pop. 159,129

Area: 156 sq. miles

Unemployment: 9.3% (2013)

Distance to Kansas City, MO: 4.3 miles

Distance from Lawrence: 29.5 miles

WYANDOTTE COUNTY

• Visit to Wyco

We took a trip to Kansas City, KS

• Breits

Breit’s Pub

-Lack of experience

with modern

marketing tools

Revolve KCK

Jose’s Barbershop

-Current Perception

of Community

How can we improve this situation?

TRADITIONAL SOLUTIONS

31’

AVAILABLE RESOURCES

+

A mobile platform for first impressions

OUR PURPOSEOur Purpose

DOUBLE-SIDED PLATFORM

Conduct a four weekend

showcase in multiple locations

throughout Kansas City

Utilize ShareStream

adapted to each business with easily changeable branding

Exterior and

interior display

boards are

customized

specifically for

each business

Branding would

also include

easily replaced

exterior vinyl

wraps specific to

each business.

Modular interior of

ShareStream allows each

business to tailor the environment

to their needs

Merchandise Racks

Digital Advertising

iPad using Square Checkout

system

Anything required by business

to provide their service

Company Structure

• University Sponsored Class– Facilitated by faculty

– Execution work completed by students

• Infrastructure managed by MoCoLabs– Storage and upkeep

• Request for a KU Funding Grant– Only needed for initial start-up

• Initial Costs:+ Airstream

+ Permits/Licenses

+ Gas + Water (Airstream)

+ Insurance

+ Additional Equipment

+ Start-Up Cash

Estimated Total: $58,760.00

Initial Funding + Costs

Operating Costs

+ Gas

+ Insurance

+ Maintenance (Airstream)

+ Gas and Water

+ Printing

+ Web Hosting

+ Airstream Storage

Estimated Total: $1,163.00/mo

Revenue-% of Client’s revenue intake during showcase (equivalent to operating costs)

-Maintain an intake ratio that can balance possibly less successful showcases

Creating a steady stream of clients

-Promote continued business participation through success of program

Ex. Jose’s Barbershop Showcase

Haircut $15

Chairs x2

Cuts Per Day x10

3 Day Weekend x3

4 Weekends/mo x4

Total $3,600.00

Sharestream (%) 32.5%

Sustaining Business

ShareStream Benefits

-Opportunity for increased exposure

-Creation of new return customers

-Real world entrepreneurial experience

for businesses and students

ShareStream Participants

ShareStream Influence

Thank You.

Kent DiasAbeygunawardena

Emma Murano

Brandon Wood