Gary Levineglevine@WSIWebMark.com

703.286.7095

WSIThe Digital Marketing Firm

• Digital Marketing Firm– 30 production centers and suppliers– Focus on mid-size businesses and organizations

• Worldwide Presence– Consultants in over 80 countries

• Business First– Focus on ROI– Experts: Soup-to-Nuts

WSI In a Nutshell

What Is Digital Marketing?

• Brand Recognition

•Lead Generation

• Social Engagement

•Mobile Enablement

I knowthose guys!

Why Website ≠ Marketing

Marketer PublishesWebsite

The Public Viewed

Web 1.0

Why Website ≠ Marketing

Marketers PublishWebsites

The public found,then interacted with

sites they found

Web 2.0

Why Website ≠ Marketing

Marketers StillPublish

WebsitesAdvertise

Participate Socially

The public searches, creates its own content,

interacts with each other,

interacts with websites,

interacts with merchants.

Web 3.0

Doing itOn The

Go!

What to do?

• Begin With the End in Mind • Develop a Digital Strategy to:– Build Your Brand and Credibility– Develop Leads– Join Relevant Conversations– Reach Your Audience Where they Are

What Goes Into It?

• Website and other “Destinations”– Content– Calls to action– Interactive / “Sticky” Elements

What Goes Into It?

• Search and Content Visibility– Search Engine Optimization– Search Advertising– Content Advertising

What Goes Into It?

• Social Interaction– Blogging– Channels/Fan-Pages– Messaging– Listening– Online Reputation Management (ORM)

What Goes Into It?

• Mobile Considerations– Tailored Content– Format for Small Screens– Simple Interaction– Location Awareness

What does WSI Do?

• Help You Assess and Plan– It should all work together

• Design, or Re-Design Pages• Build, or Re-Build Your Site• Search Engine Optimization (SEO)– Get found when your keywords are searched with

good content and relevant links

What Does WSI Do?

• Search Engine Advertising– Pay Per Click (PPC) keyword choices, bids, ads and

landing pages• Social Media and Technology– Tailor your presence– Plan and Train

• Mobile– Mobile sites, and SMS tools

What Next?

• Information Gathering• Formal Assessments• Recommendations• Execution

Questions?