Post on 05-Apr-2018
7/31/2019 Written Communication - Ver 1.1
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Importance of Adaptation Pitching to different target audience
Usage of Appropriate words Short, Familiar, Technical, Concreteand Active voice
Importance of Tone
Achieving Simplicity, clarity and precision
Use of words that do not discriminate
Communication
Matters
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ConvenienceReaders do not have same:
ability to understand the message
vocabulary knowledge of the subject
Mentality
Educational Background
THEREFORE -
KNOW YOUR AUDIENCE
Write in ReadersLanguage,Do not loose out on
Brevity
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How to do it
Visualize your readers
WHO they are How they THINK
what they know
their EDUCATION level
CULTURAL differences And more.
Then write for them
Know yourTarget Audience
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Use Familiar Words(use judgment to determine what words are familiar)
Avoid using Slang (like Yaar, Yada-Yada, Like, Chumma)
Use Clichs with caution
Choose Short Words
Use Technical Words and Acronyms with Caution (explain them ifrequired)
Use Concrete Language (specifics data numbers) Use Active Verbs
Avoid Overuse of Camouflaged Verbs
Select Verbs for Precise Meanings
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Weaker
Additionalcompensation
Eminently successfulbusinessperson
Stronger
Bonus
Tycoon
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Words having clear and correct meaning inthe readers mind.
Prefer short and familiar words.
Example:Do is preferred to Accomplish
Equal is preferred to Equivalent
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Technical Language
Covered employment
Cerebral vascularaccident
Annuity
Improved Version
A job covered by SocialSecurity
Little stroke
Contract that guaranteesan income for a specifiedperiod
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What do these abbreviations mean? NDA: National Defense Academy
WHO: World Health Organization
NSSO : National Sample Survey Organization
IHF: Indian Hockey Federation
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Prefer the concrete to the abstract Abstract We have found that this technique is successful
Concrete Our research shows that 87 percent of those using this
technique are successful
Prefer the Active Voice to the Passive Voice
Passive Your report was read by the president Active The president read your report
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Camouflaged Verb
Cancellation of theorder was made on the
12th.Elimination of the deficitwas brought about bythe change.
The management of thisoffice is conducted byMs. Brown.
Strong Verb
We canceled the orderon the 12th.
The change eliminatedthe deficit.
Ms. Brown managesthis office.
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Learn the specific meanings of other words. Fewer: smaller number of items Less: reduced value
Affect: to influence Effect: result
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Use Gender-Neutral pronouns Reword to eliminate the offending word
Make the reference plural
Substitute a neutral expression Avoid words with a masculine origin
Avoid words that lower ones status
Generally avoid words that stereotype
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