Email Newsletters

Why invite people to your showwhen you can send your show to

them?

Niche Beats Variety

Niche Beats Variety

Certainty Beats Uncertainty

Niche Beats Variety

Certainty Beats Uncertainty

Education Beats Personality

Define your niche, so that people passionately attracted

to it will absolutely know they’ll be smarter at the end

of your presentation.

You, a Tentpole for a Niche

You, a Tentpole for a Niche

You, a Catalyst for Education

You, a Tentpole for a Niche

You, a Catalyst for Education

You, a Confident Expert

JOB #1

BuildYour

Audience

Be There... Capture Them

• Where do they hang out?• Where do they shop?• What events do they attend?• What groups, online and offline, do

they join?• What web sites do they frequent?• Blogs? Facebook?

Find Them

How Do You Build An Audience of 20 Million

People?

Rush Limbaugh

“When I was building this show, the first two years, every weekend - except four - I was out doing personal appearances. I did every interview I could. In fact, the people at WABC New York got tired of all the camera crews coming in every day to do videotaped segments of the program.”

Capture Them!

• Get their email addresses– Easiest– Fastest– You’re in control of the conversation

• Do not give them your email address– They will probably lose it– You wait for them to respond

AUDIENCE

attentionattentio

n

attention

attention

attention attentio

n

attention

attention

attention

attentionattentio

n

attention

attention

attention attentio

n

attentionattentio

n

attentionattentio

n

attention

attention

attention

attention

attention

attention

attentionattentio

n

attention

attention

attention attentio

n

attentionattentio

n

attentionattentio

n

attention

attention

attention attentio

n

attentionattentio

n

attentionattentio

n

attention

attention

attention attentio

n

attentionattentio

n

attentionattentio

n

attentionattentio

n attention attentio

n

attentionattentio

n

attentionattentio

n

attention

attention

attention attentio

n

attentionattentio

n

attentionattentio

n

attention

attention

attention attentio

n

attentionattentio

n

attentionattentio

n

attention

attention

attention attentio

n

attentionattentio

n

attentionattentio

n

attention

attention

attention

attention

attention

attention

attention

attention attentio

n

attention

attention

attentionattentio

n

attention

Niche Beats VarietyCertainty Beats

UncertaintyEducation Beats

PersonalityDefine your niche, so that

people passionately attracted to it will absolutely know they’ll be

smarter at the end of your presentation.

How to Create a Newsletter

1. Create a template, if you like2. Create a Newsletter3. Add Subscribers to Mailing List

Weekly1. Add an Issue2. Add Articles3. Send!

5 Minute Break

“Always grab the reader by the throat in the first paragraph, sink your thumbs into his windpipe in the second, and hold him against the wall until the last paragraph.”

Paul O'Neil

Advertising Package• Mention during show• Break content• Interview / Call-in• Write article about them in newsletter• Banner ads in newsletter and web site• They “sponsor” your seminar• Invite them to host a seminar• Podcast intro / YouTube video• Access to Calendar of Events

PROMOTER JOB #1

DriveTraffic

To Them

Win-Win-Win

• Is it good for consumer?• Is it good for advertiser?• Is it good for you?

Money-Money-Me

• Is the consumer saving money?• Is the advertiser making money?• Is it obvious that the traffic

came because of me?

SUCCESs

• Simplicity: Save money - here’s how• Unexpectedness: Save up to 80%!!• Concreteness: Promo Code based on show• Credibility: Legitimize yourself to audience• Emotional: Discern the motivation and sell it• Stories: Harvest testimonials and use them

Best Practices

• Never say, “We’re going to take a break.”

• Track and brag on the numbers– Podcast downloads– Video views– Newsletter subscribers– Traffic through studio– Livestream viewer minutes– Audience growth trajectory

• Be patient, be persistent