World Tourism OrganizationWorld Tourism Organizationwww.unwto.orgwww.unwto.org

• Specialized UN agency in the field of tourism

• Global forum for tourism policy issues

• Practical source of tourism know-how

WTO Main FactsWTO Main Facts

• Headquarters, Madrid, Spain

• History back to 1925• 1947 International Union

of Official Travel Organizations, London

• Became WTO in 1975• Staff of some 90• Became on 23

December 2003 specialized agency of the UN

The MembersThe Members

Full Members• Right to vote and service• Pay contribution based on economic

strength and importance of tourismAssociate members

• Normally regions within member States• Right to service• Pay smaller contributions

Affiliate Members• Associations, companies, NGOs reflecting

the wide variety of the tourism sector

Areas of activityAreas of activity

• Sustainable Tourism Development• Poverty Alleviation• Indicators, Ecotourism, Planning

• Statistics and Economic Measurement of Tourism• Tourism Satellite Account• Compendium, Yearbook

• Quality of Tourism Development• Signs&Symbols, Hygiene, Safety&Security• Liberalization, GATS

• Market Intelligence and Promotion• Measurement of Promotional Activities of NTOs• Market Trends, Forecasting

• Human Resources Development• Education&Training Standards• Educating the Educators

Economies of Scale and ScopeEconomies of Scale and Scope

• Data aggregation: Yearbook, Compendium

• Market research: Tourism Market Trends, Ecotourism Series, Outbound Tourism Series

• Short term forecasting: Tourism Barometer

• Long term forecasting: Tourism Vision 2020

Agenda SettingAgenda Setting

• Sustainable Tourism Development• Child Abuse and Sex Tourism• Tourism Taxation• Senior Tourism• Social Tourism

DisseminationDissemination

• Speaking at conferences

• Using the Press• Internet, other

channels• Publications

10 %20 %20 %50 %

Importance

Dissemination of InformationDissemination of Information

• Publications are the final result of WTO’s General Programme of Work

• WTO produces some 100 publications per Year

• Normally some 50% in English, 25% in French and 25% in Spanish

At WTO’s Printing AreaAt WTO’s Printing Area

The WTOelibrary – cross-searchable The WTOelibrary – cross-searchable portal of UNWTO-publications.portal of UNWTO-publications.

July,1 2007 – enhanced version will be July,1 2007 – enhanced version will be launchedlaunched

The new WTO elibraryThe new WTO elibrary

• The WTO elibrary – a fully cross-searchable portal of all UNWTO-publications.

• July,1 2007 – enhanced version will be launched

Annual subscription serviceAnnual subscription service

• Annual subscription service• Network Campus wide Access • Simultaneous user-based price model

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