World

Cerebral

Palsy Day

Robyn Cummins Innovation and World CP Day

Project Manager

Cerebral Palsy Alliance - Australia

August 2014

1ST Wednesday in October each year

Wednesday October 1, 2014

‘Change My World in 1 Minute”

WORLD CEREBRAL PALSY DAY

A Global awareness and innovation campaign

to change the lives of 17 million people with

cerebral palsy around the world

– and their families!

1. IDEAS: July to end of October: People with CP post an idea for something that would change their lives. Can be in text or a video.

First Wednesday October (Oct 1 in 2014): World CP Day: A focus for events, celebrations and media attention.

November and December: Two global panels review all the ideas and shortlist three.

2. INVENT IT: January to June: Invent It competition to prototype one of the three shortlisted ideas. Winners announced in July. New cycle starts.

HOW IT WORKS

WEBSITE

Very easy to implement

User friendly

Good reporting

Section 508

Distributed admin - volunteer ‘taggers’

Assessment module

Good Knowledge Base

24 hour chat support!

IDEASCALE

INNOVATION HUB

Cerebral Palsy Alliance’s internal innovation platform: • launched 2012 • ‘practice’ site • high level staff of

engagement • online and offline >

applied to WCPD

GLOBAL CAMPAIGN

Disability services Research institutions Parent groups Schools

Universities Children’s hospitals Practitioner networks Student networks

271+ organizations

47 countries Every continent

WE MAKE IT EASY

SOCIAL MEDIA

RESULTS

IDEAS = 900

COMMENTS = 750

VOTES = 16,000

USERS = 5,800

FACEBOOK LIKES = > 5,000

RESULTS

INVENT IT

Most Ideas: The organization whose clients, families, staff and friends post the most ideas will win $10,000.

Most Creative: Spot prizes of Apple iPads for people who post the most creative and innovative ideas.

People’s Choice Award: The person whose idea receives the most votes through October receives $500 People’s Choice Award.

2014 IDEAS: INCENTIVES

Facebook Ads: to attract individuals who are not linked in to an organization.

Country Leaderboard: Singapore winners in 2012 and 2013.

Champions: talk it up on social media

Empathy: Start living it.

2014 IDEAS: PROMOTION

START WITH: EMPATHY

http://mw2013.museumsandtheweb.com/

GO OFFLINE

Questions?

Robyn Cummins Innovation and World CP Day

Project Manager

Cerebral Palsy Alliance Australia

rcummins@cerebralpalsy.org.au