WORKING WITH AUSTRALIA’S GOLDEN OUTBACK

SOCIAL MEDIA

Social media strategy

• Australia’s Golden Outback’s social media strategy focuses on stimulating conversations about our region through three key platforms -Facebook, Twitter and Instagram.

• We create our own content and also search and monitor for user-generated content to help tell our story

• We also need industry-supplied content and that’s where you come in!

You are our heroes

• You are on the front line in our region – you see the sunsets, spot the wildlife and drive the trails

• We need your content to help promote our region to the world

Promote yourself

• Not only does it help us promote AGO, but it helps us promote your business

• We will tag and credit any photography we use, linking to your social media channels and helping promote your business

Facebook

• Like the AGO page

• Upload photos and videos directly to the AGO Facebook wall

• Ensure the caption includes the location of the image and a brief background story

• If your content is posted by us, ensure you are part of the conversation by posting comments and answering questions

• Add AGO as a joint event host when adding your events to Facebook

Instagram

• Follow the AGO Instagram page

• Hashtag your images with: #goldenoutback and tag @australiasgoldenoutback

• Always add #justanotherdayinwa and #seeaustralia so the state and national tourism organisations see your content too

Twitter

• Follow the AGO Twitter account

• Tweet interesting news, photos or videos to: @golden_outback

• Use the hashtag #goldenoutback

Send it direct• If it’s easier, just email any

relevant content to digital@goldenoutback.comand we can then feature on our channels

Images

• Animals and wildlife

• Scenery

• Sunsets

• Sunrises

• High contrast shots; red dirt and blue sky

• Check out our Facebook page to see the kinds of images we (and our audience) love

Video

• Optimum video length is 30 seconds to 1 minute long.

• Square or portrait format preferable

• Suitable copyright-free background music, or no music

• No logos or text - we will always credit and link to your business via our caption

• We can even use 15 second, very basic phone video – it’s perfect for Instagram Stories! Just keep it short and in vertical format

Working together,

we can tell more powerful stories that help drive visitors to the

Golden Outback

Ideas and feedback

• If you have any questions about sharing things on social, have any ideas or want to discuss how to create content, feel free to email and one of the digital team will call you back

• Amy, Heather and Danica all work for Wanderlust Communications, our digital consultancy, and will be happy to help

• Just email digital@goldenoutback.com