Post on 17-May-2015
description
WORKING IN SOCIAL MEDIA: REACHING YOUR STUDENTSHannah Schmidt, Marketing Communication Intern Purdue University
Today’s Agenda
Students’ perspective on Social media and Career Services
Developing a plan to communicate using Social Media
Overarching rules Building a relationship
Facebook, Twitter, LinkedIn Neat sites for managing your Social
Media
What do your students use Social Media for?
Connecting with friends
Finding out what your friends are doing
Learning about hobbies/activities
Quick information-pressed for time
What do they expect from a Career Center through social media
Networking! Professional Other students
Information Basic information Reminders
Advice Career Professionalism
Student Concerns in Social Media
Privacy Information
Overload Creating Profiles Lengthy amounts
of information
Building your Social Media Strategy
Define your goals Narrow your focus Develop an office
routine Create specific
measureable goals
Don’t let new media frustrate you
Relationship Building
Overarching Rules
Offer something unique
Listen and act within 24 hours
Promote your social media sites outside of the web
Start conversations, don’t control them
Overarching Rules
Clear communication is key
Speak with students in person as well
Don’t assume all platforms are the same
The Three Major Players and their roles
•Daily Updates
•Weekly/Monthly Updates
•Long term Updates
Posts Direct Messages TwitPics Lists
Create your Profile
Learn the language Create a solid
description Use official
background and image
Network with as many career development tweeple as you can
Give credit where due
Strengths--
Weaknesses--
Opportunities--
Threats--
Strengths-Growing usage among students-Great for building personal relationships-Great way to introduce social media savvy students to networking and job searching via social media
Weaknesses-140 characters-Newsfeed-Student dislike
Opportunities-Use Twitpics to give students live updates on career related events-Tweet helpful articles to students-Give quick advice to students-Manage lists for students to help the find job tweets and industry experts online-Promote special events to students-Connect with employers
Status updates Fan Page
Tabs The Wall FBML
Messaging Discussion Tabs
Creating your Profile
Learn FBML Add as much
audio, visual content as possible
Create a Landing Page
Constantly Update
Look to corporate fanpages for ideas
Strengths-High Usage among students-Easy to create pages-Reach out quickly to large audience
Weaknesses-Strong Competition-Students hesitant to connect-Students dislike constant updates
Opportunities-Creating Events for your events-Linking to student groups-Create content that clearly defines your purpose to your students-Update fans through status updates-Visually show what your career center does through photos-Become a source of quick information
CareerExplorer Follow Companies Groups Networking Questions Headlines & News
Create your Profile
Create a Group Post discussion
topics Templates Subgroups Group Rules Newsfeed
Linked In
Strengths-Best long term network building-Allows students to separate personal/professional life-Develop Personal Brand
Weaknesses--Strong Learning Curve-Small amount of students use it (even fewer actively)-students are “afraid” to use it
Opportunities-Encourage employers, alumni, and students to actively participate in discussions-Workshops with students on how to interact on LinkedIn-Encourage students to use Questions, and create profiles-LinkedIn Q&A discussion-Use the neat applications to help students build personal brand
Social media Sites worth your time Flicker CoTweet,
HootSuite Bit.ly Klout
Recap
Students’ perspective on Social media and Career Services
Developing a plan to communicate using Social Media
Overarching rules Building a relationship
Facebook, Twitter, LinkedIn Neat sites for managing your Social
Media
?Questions