Post on 26-Aug-2014
description
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Minnesota Network of SEOs
Source: blog.awardspace.com
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Current
Director, Earned Media - Deluxe
Director PR, Communications & Social
Media – MnSearch
Prior:
VP, Director of Search and Content
Strategy – MWG
iCrossing – Search strategy
@adamdince
Contributor to:
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Brief introduction
Domain name, hosting and URL structure
Necessary plug-ins
Best practices
– On Page SEO
– Off Site SEO
– Technical SEO
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
WordPress is a highly flexible CMS that can be easily
optimized for organic search. This presentation is
best suited for marketers/Webmasters who:
Are familiar with the WordPress Dashboard
Have a working knowledge of SEO
Are familiar with Google content guidelines and best
practices
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Inbound links generate equity (PageRank), why give it to
WordPress.com? Build your own domain strength.
http://wordpress.org/hosting/
Consider branding before SEO when registering a domain
name
Register domain for two-years or longer at a time
If you can afford it, use dedicated hosting or host WordPress
on the same servers as your other Sites
HTTP or HTTPS doesn’t matter, but HTTPS might be a better
long term option for security and potential keyword data
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Must-Have
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
http://wordpress.org/plugins/allow-rel-and-html-in-author-bios/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
http://wordpress.org/support/view/plugin-reviews/all-in-one-schemaorg-rich-snippets
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
http://wordpress.org/plugins/wordpress-seo/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
http://wordpress.org/plugins/wordpress-seo/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
http://wordpress.org/plugins/wordpress-seo/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
http://wordpress.org/plugins/google-analytics-for-wordpress/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
http://wordpress.org/plugins/inboundwriter/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
http://wordpress.org/plugins/wp-robots-txt/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
http://wordpress.org/plugins/wp-greet-box/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
A Few
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Don’t write to rank, write to engage your
audience
Where possible, optimize meta-data and
content with targeted keywords (avoid
stuffing)
Use a healthy mix of images and other
digital assets within your textual content
Use your blog’s on-site search data to
identify content and user-experience
gaps
It’s okay to use third-party content on
your site, but please get permission first
and don’t make it a habit
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
If your blog contributors have
Websites, ask them to link to your
blog, or at least their author page on
your blog
Share blog posts on Google Plus
page and relevant communities
Use hash-tags when sharing in
Google Plus (but don’t spam them)
In your Plus shares, mention
influencers and others you want to
read and possibly share
Hidden gem: Join Triberr.com it’s
free and opportunities abound to get
links to your articles from members
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Include social sharing buttons on all pages
(many great plug-ins available)
Don’t weigh your page-load time down
with too many active plug-ins
Test page-load time with Google
Webmaster Tools or
http://tools.pingdom.com/fpt/
Test authorship with Google Rich Snippet
tester
(Mobile) Choose a responsive or reactive
theme
View cached pages in Google and Bing to
ensure page is rendering properly to
search engines
Source: www.seospecialist.co.uk