SEO FOR CONTENT AUTHORS

By Steve Mortiboy, Semper Fi Web Design

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What is SEO?

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SERPS (Search Engine Results Pages)

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Dispelling the Myths

1. Paid ads rank higher 2.  I need to hire an expert 3.  I need specialist knowledge 4. SEO is all about keywords and backlinks 5. SEO and ranking highly is important 6. SEO is all trickery and hidden code

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Controlling Search Results

The Title tag

What Google sees:

The Meta Description

What Google displays:

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Controlling Search Results

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Keywords

Meta Keywords

Google Hummingbird =

Smarter searches Smarter search results The death of keywords Conversational search More emphasis on well written content

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Authorship Google displays author information in SERPS

Authorship data added to website source code

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Setting Authorship

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Verifying Authorship

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Testing Authorship http://www.google.com/webmasters/tools/richsnippets

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The XML Sitemap

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Creating an XML Sitemap

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Submitting an XML Sitemap https://www.google.com/webmasters/tools/

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Optimizing Content - URLs

DOMAIN – semperfiwebdesign.com Extension – .com, .co, .net, .org Page URL – /about-us/ Post URL – /training/wordpress-seo-for-beginners/ Subdomains/Subdirectories – store.semperfiwebdesign.com

semperfiwebdesign.com/store/

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Pretty Permalinks

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URL Structure

URL Structure: http://semperfiwebdesign.com/services/web-design/

Navigation Menu / Page Structure

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Optimizing Content - Headings

My Report Title – H1 Opening paragraph of my report

Section Title – H2 Opening paragraph of my section Paragraph Title – H3 Paragraph content Sub Paragraph Title – H4 Paragraph content

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Optimizing Content - Headings

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Optimizing Content - Content

Your content it borez me

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Optimizing Content - Content

•  Bulleted Lists •  Images •  Infographics •  Videos •  Links

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Optimizing Content - Linking

Internal Links – /services/web-design/ External Links – http://wordpress.org/ Back Links – http://semperfiwebdesign.com/

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Optimizing Content – Internal Links

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Optimizing Content – External Links

<a title=“WordPress.org” href=http://wordpress.org/ target=“_blank” rel=“nofollow”>

Open external links in a new browser tab – target=“blank” Ask Google not to follow this link – rel=“nofollow”

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Optimizing Content – Back Links

High Quality Low Quality

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Optimizing Content – Images

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Social Media

Jetpack: Publicize - http://jetpack.me/support/publicize/ Sharing - http://jetpack.me/support/sharing/ Facebook Like Box - http://jetpack.me/support/extra-sidebar-widgets/ Twitter Timeline - http://jetpack.me/support/extra-sidebar-widgets/

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Social Media – Open Graph Meta

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Social Media – Open Graph Meta

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Social Media – Open Graph Meta

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Google Analytics

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Adding Google Analytics Code

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Google Analytics Key Stats

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Google Webmaster Tools

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Google Webmaster Tools

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Google Webmaster Tools

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Checking Progress - Be Patient

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Incognito / Private Browsing

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Incognito / Private Browsing

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Site Search

•  Support  •  Security  •  Performance  

•  Development •  Design •  SEO