WORDPRESS & BLOGGING

ANSON ZONG-LISCUM JOHN PHERSON

CALEB ANTHONY

Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer

What is Blogging?

http://www.merriam-webster.com/dictionary/blog

31 million bloggers in the united states

60% men, 40% woman

48% Caucasian 38% African American 4% Latin American

Who’s Blogging?

Companies with blogs have 55% more website visitors.

Currently 152,000,000 blogs on the Internet

B2C companies that use blogs generate 88% more leads 

B2B companies 67% more leads

Morning most busy blogging period, 10 am

Blogging Stats

http://blog.lewispr.com/2011/09/eloqua-creative-content.html

Upwards of 81% of Bloggers never make over $100 dollars from blogging.

Only 8% earn enough money to support a family

Only 9% make enough to support their lifestyle (blogging 4-6 hours a day)

Only 2% make above 150k blogging 1 – 2 hours a day

Blogger’s Income

60% of businesses have company blogs

35% actively blog once a month

65% haven’t updated their blog in more than a year.

Business Blogging

At first it was seen this way…

Now social media and blogs perform different but vital functions in the digital world

Social Media threat to blogging?

CMS – Content Management System◦ 2 Versions: Wordpress and Wordpress.com

Open source◦ Based on PHP, MySQL code

Most popular blogging system◦ 72.8 million users worldwide (March 2012)◦ Manages 22% all new websites

Wordpress cont.

http://yoast.com/wordpress-stats/

• SEO Oriented• 48% of Top 100 Blogs• Over 37 million searches done monthly link to Wordpress managed blogs• Avg. 352 million people view more

than 2.5 million pages/month•Easily integrated with many social media sites•Avg. 500,000 new posts/day

Notable Sites based on Wordpress

SEO - search engine optimization - refers to how well. Blog ranks when someone searches for keywords relevant to your blog

Permalink - specific link for a blog post or article

Favicon - 16 x 16 pixel icon in your URL address bar 

Tag - short phrase or word attached to blog post that makes blog post more convenient to find, known well within your blogs index and can be cataloged easier 

Troll - commenter who leaves harmful or rude comments in others blog

Key Terms

http://http://www.bloggingbasics101.com/2010/04/defining-basic-blogging-terms-part-3/

Key Terms Cont. Plugins - A plugin is a collection of files that either change

the way WordPress functions, or adds/removes functionality.

Widgets - Widgets are placeholders or user interface elements that present data or an user interface to the user.

Meta Title - The title of an individual webpage for search engines. Usually involves keywords that describe and title the content. Used in SEO.

http://www.blogher.com/important-blogging-terms

Strengths of Wordpress Open source

◦ Free, many features Main CMS platform

◦ Popular and growing Easily indexed by search

engine robots Extremely customizable

◦ Plugins and Widgets Easily Integrated with

other applications

Weaknesses of Wordpress Complicated

navigation system compared to other CMS software

Basic HTML &CSS Security system flaws Themes have been

prone to malware

JetPack

Google Analytics

Custom Plugins

Unique visitors Page Views Visit Duration Visitor location Referral Sites Page Link Clicks Top Key Searches

Analytics, Progress, Results

http://mashable.com/2008/09/03/wordpress-stats-tracking-tools/

Customize your blog Keep everything

organized Download security

plugins (Askimet) Become accustomed

to plugins Download Share

Widgets (Digg Digg)

Optimize for SEO (All in One SEO)

Add a RSS Feed/ Subscribe Button

Setup Analytics Stay Busy! Buy a custom

domain

Tips for making a great Wordpress blog

Setting up your Wordpress

Social media sites and blogs reach 80% of all U.S. internet users.

25% of businesses rate their blog as “critical” to business. 56% additionally considered them important.

The 2% of bloggers who make a decent income write about how to blog.

Crazy Facts and Figures

http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic/

Social Media “Shareability” Navigation and Speed Regular New Content Visuals Provocative Questions and Responses

‘The Fold’

Engagement

Hello Bar Yoast’s SEO Plugin Digg Digg Akismet

Feedburner Analytics

Quality Theme

Essential Tools

Pete Cashmore: Mashable◦ http://www.guardian.co.uk/media/2012/mar/12/m

ashable-pete-cashmore-cnn Julian Hearn: Promotional Codes

◦ http://mixergy.com/julian-hearn-promotional-codes-interview/

Ramit Sethi: Car Advice◦ http://www.iwillteachyoutoberich.com/about/abou

t-ramit/ Timothy Sykes: Timothy Sykes

◦ http://www.huffingtonpost.com/eric-kuhn/from-bar-mitzvah-thousand_b_100061.html

Johns Wu: Bankaholic◦ http://www.mo.com/johns-wu-founder-developer-s

ole-employee-and-eventual-seller-of-bankaholic-com/

Success Stories

http://www.pcworld.com/article/260497/how_to_get_started_with_wordpress.html?page=2

http://www.famousbloggers.net/43-blogger-tips-installing-wordpress.html

http://www.dailyblogtips.com/blog-setup-40-practical-tips/

http://www.glosonblog.com/17-important-things-to-do-after-starting-your-wordpress-blog/

http://www.entrepreneur.com/article/224613

http://blog.sendible.com/2012/03/19/10-social-media-roi-metrics-your-company-should-monitor/

http://http://www.bloggingbasics101.com/2010/04/defining-basic-blogging-terms-part-3/

Helpful Readings