WordPress & Working with Clients

Covering all of the major stops when using WordPress to build websites for your clients: Sales Pitch, Design & Function, Content, and Walkthrough

Who is Tammy Hart?

I am a self-taught, freelance designer who has leveraged trial, error, and observation to become a WordPress expert. I specialize in deep customization of WordPress content and templates. I also do all levels of Web Design and XHTML/CSS Coding. You can find out more or contact me through one of these means:

Website: www.TammyHartDesigns.comEmail: tammy@tammyhartdesigns.comTwitter: @tammyhart

Sales Pitch

How do I sell WordPress to my clients?

Sales Pitch

What do they need? Low cost Content Management Good support Room for Growth Customizability Do it yourself maintenance Media Tools Keep in touch with the audience Scalability

What Would WordPress Do? It’s free! Easy to use admin interface Unmatched community Add content now & later Thousands of themes & plugins Easy as writing an email Built in tools and plugins Multiple subscription options Caching helps!

An Awesome Resume

Design & Function

How do we decide what their website will look like and do?

Design and Function

Where do you start? Ask questions

Budget Timeline Examples and Models Current Design Resources

Start them with a list of functions Don’t be afraid to suggest a

better way Make sure they will have all the

essentials

What Can WordPress Do? Customize a ready theme Start from scratch All your essentials

Static content Blog/News Thousands of Widgets Contact Forms Social Media Integration Subscription Integration

Above and Beyond the Call of Duty

Portfolio Entries www.tammyhartdesigns.com

Paid Content Subscriptions www.nhpoliticalreport.com

Event Information and Calendars www.pasadenasymphony-pops.org

Custom Author Information Pages www.thecoachingassociation.com

Integrated Image Slideshows www.openhandremodeling.com

Multiple Languages www.march18.org

Content

How do I get content from my clients and properly deploy it through WordPress?

Content

Get started off right Develop a site map first Set and enforce deadlines When you’re designing, they

should be writing

Use the right tools Set up their WordPress site

before designing Jumpchart www.jumpchart.com Use plugins to manage pages

▪ pageMash > Page Management▪ My Page Order

Walkthrough

How do I hand over the reigns and keep their learning curve to a minimum?

Walkthrough

A few steps: De-clutter the dashboard Set up their multiple user

accounts for them Install the essential plugins for

them Do a live walkthrough Advise them of upgrades Offer a list of resources

Remember: WordPress is easy! Give support after launch

Resources for Clients

WordPress.org http://codex.wordpress.org/Getting_Started_with_WordPress

WordPress.tv How to Videos http://wordpress.tv/category/how-to

WordChalk Classes www.wordchalk.com

Fresh Workshops Live Training www.freshworkshops.com

As their developer, you are your client’s best resource!

Thank You

Website: www.TammyHartDesigns.comEmail: tammy@tammyhartdesigns.com

Twitter: @tammyhart