“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop

Clever Tweet Opp #1Word of Mouth Workshop

“It’s not what you say, but

how you say it, that counts.”

via @arikabel @ncprsa

Pictographs in caves, pyramids

Infographics of today

“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop

Clever Tweet Opp #1Tweet Opp #1

“#Infographics are like the constellations of

word of mouth.” via @arikabel @ncprsa

5 second movies

5 steps to…

5 ways to…

5 reasons for….

5 steps to…

5 ways to…

5 reasons for….

5 steps to…

5 reasons for….

So and so versus…

Why you shouldn’t….

What you need to know about…

What happened to…

Why you shouldn’t….

What you need to know about…

What happened to…

Why you shouldn’t….

What happened to…

“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop

Clever Tweet Opp #1Tweet Opp #2

“People follow patterns. It’s our job to find them.”

Via @arikabel @ncprsa

My Word of Mouth Bible

My Other Word of Mouth Bible

“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop

Clever Tweet Opp #1Tweet Opp #3

“People like it when you put words in their mouth (Or take them out).”

via @arikabel @ncprsa

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“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop

Clever Tweet Opp #1Tweet Opp #4

“If it doesn’t fit into the conversation,

you shouldn’t say it.” via @arikabel @ncprsa

There’s an inverse to this, too.

Examples of search patterns

“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop

Clever Tweet Opp #1Tweet Opp #5

“If you can’t find something on

Google, does it really exist?”

via @arikabel @ncprsa

How we find info

+ how we process info

+ how we share info

= Word of Mouth

What should you do next?

1.Look for the formula behind everything

2.When you know what you want to say, find the pattern that works

3.Think about how people will find it, AND how they will share it

4.Make it part of everything you do