Post on 01-Nov-2014
description
WORD OF MOUTH MARKETING
Isaac Garcia CEO | Central Desktop
Andy Sernovitz Author| Word of Mouth Marke@ng
Andy Sernovitz
©2012 Central Desktop
• Founded in 2005 • HQ in Los Angeles, CA • 90 employees • 535,000 users globally • Used by 56% of the Fortune 1000 • Award-‐winning cloud-‐based
collabora@on plaUorm
About Central Desktop We help people work together in ways they never imagined possible.
©2012 Central Desktop
Emails
Phone calls
FTP Meetings
The problem we solve
©2012 Central Desktop
We have thousands of customers…
©2012 Central Desktop
• Central Desktop in Use
• Word of Mouth Marke@ng • Find the right people to talk about you (influencers and evangelists) • Give them something to talk about (viral content and buzz) • Create tools to make it easier for them to spread the word (social
media and offline) • Par@cipate in the conversa@on • Track and measure the results
• Q&A • Streamline project requests
Agenda
©2012 Central Desktop
“I have a question”
• If you have a ques@on, ask it in the ques@on box.
• We will answer ques@ons aaer Andy’s presenta@on.
Word of Mouth Marketing Andy Sernovitz
It’s not social MEDIA
It’s SOCIAL media
HAPPINESS
Word of Mouth Marketing is Giving people a reason to talk about YOUR stuff
Making it easier for that conversation to take place
keep the love alive
Word of Mouth TOPICS
Portable
Repeatable
Emotional
28,161!690 !
+ 192!-------!29,043!x 150!
-------!4,356,450!
LOVE
You Me Us
Motivation 1:
You
Motivation 2:
Me Smart Fun Ego
Motivation 3:
Us
HAPPINESS
©2012 Central Desktop
“I have a question”
• If you have a ques@on, ask it in the ques@on box.
• Let’s begin the open ques@on discussion.
©2012 Central Desktop
CONTACT US. WE DON’T BITE!
Andy Sernovitz wordofmouth.org
Isaac Garcia 866.692.1649 centraldesktop.com
ceo@centraldesktop.com