Tech IRL: Utilizing social and tech to elevate your brand’s

events and experiences

@NatashaMulla @MashableEvents

Natasha Mulla Mashable Experiential

Step 1: Don’t think about the people in the room

think about the REACH of the people in the room.

Mashable

Where is your audience online?

Selfie

Vlog

Filter

Hi-Tech

Preferred Style

Logos/Branding

Hashtags

Featured Products

Messaging

Your Brand

Twitter

Snapchat

Instagram

Facebook

Periscope

Preferred Platforms

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Step 2: Strategically connect your online community IRL

Step 3: Extend the conversation!

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It doesn't just begin and end at the event. IRL

experiences can facilitate and drive the

content.

Mashable

EVENT

SOCIAL EXTENSION

Facebook Live Snapchat

Story

Tweets

Live Periscope

BRAND AWARENESS

Online

Event /Experiential

Coverage

Branded Content

Video Recap

Extended Publicity

Audience Exposure

THANK YOU @natashamulla

natasha@mashable.com