Making It Count:Measuring Impact in the

Age of Big Data

#InsightToAction

Understand and act on the vast amount of available data that can help drive the success of your social and digital programs

#InsightToAction

Neil MorganPetSmart Distinguished Chair in Marketing, Kelley School of Business, Indiana University

Cait Weingartner @cweingartnerSocial Strategist at @Wirestone

Samantha Ogborn @samogbornCommunity Manager at @Walgreens

Scott Bush @scottbushManager, Customer Acquisition Marketing at @Discover 

Jeff Bodzewski @bodzewskiChief Rhino at @rhinotale

#InsightToAction

Social And Digital Are Highly MeasureableSignificant advances in technology, data capture and integration make measuring online and offline impact increasingly sophisticated

Plan Ahead But Be FlexibleAnticipate and match relevant data points to a campaign’s unique business objectives in-advance but be open to new and emerging insight

Action Is Your AdvantageThe ability to quickly act on meaningful marketplace data will be a tremendous competitive advantage for organizations AND individuals in their careers

#InsightToAction

Thanks & Good Luck!