Post on 12-Jan-2015
description
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Women Role Models in the Digital Age
“Women for Smart Growth” WorkshopDigital Agenda Assembly
16-17 June 2011, Brussels, Belgium
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Or…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Every Woman Digital
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Gender Action Plan Focus Area
“Creating positive images through role models, awareness campaigns, TV programmes, video games, and the World Expo 2015 in Milan”
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
What did we do?
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Women Role Model Digital Working Group
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Hundreds of women…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Multi-ethnic, multi-cultural, multi-talented, multinational
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And their friends…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
“By all media necessary”
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Blog: http://bit.ly/EUwomen
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
1200+ blog views in one month
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Facebook: http://on.fb.me/EUWomen
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
14,500+ post views & 95 “likes”in one month
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
LinkedIn: http://linkd.in/euwomen
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
100+ group members & 15 discussions in one month
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Twitter: @EUWomen Hashtag: #daa11women
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
158 tweets & 91 followers in one month
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Survey: http://svy.mk/DigitalWomen
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
69 women
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
1 man
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
EnglishEnglish
FrenchFrench
OtherOther
DutchDutch
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
What did we learn?
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
There is a shortage of women role models in society…
(81.2%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
but girls need women role models(92.6%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
We need more success stories about women…
(99.9%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
…and better stories about women, real & fictional, in all media
(98.4%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
The Educational System, Media & Society do a bad job of promoting
women role models(80%+)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Digital media presents an opportunity for creating &
promoting women role models (80.9%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Let’s reiterate
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And reinforce
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
There is a shortage of women role models in society…
(81.2%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Movies
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
The Bechdel Test:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
At least two women
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Who talk to each other
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
About something besides a man
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
2295 movies reviewed
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
since 2006:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Only HALF of all movies pass all 3 criteria
Source: http://www.bechdeltest.com
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Movies & Kids’ TV
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Geena Davis Institute for Gender in Media
Source: GDIGM 2008
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
400 top-rated movies
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
1034 kids’ TV shows
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
1999-2006:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Male characters in movies outnumber female characters…
Source: GDIGM 2008: Dr. Stacy L. Smith, Principal Researcher, GDIGM Board Member, and associate professor at the Annenberg School, and Crystal Allene Cook, director of GDIGM.
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
2:1Source: GDIGM 2008: Dr. Stacy L. Smith, Principal Researcher, GDIGM Board Member, and associate professor
at the Annenberg School, and Crystal Allene Cook, director of GDIGM.
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Even in crowd scenes
Source: GDIGM 2008: Dr. Stacy L. Smith, Principal Researcher, GDIGM Board Member, and associate professor at the Annenberg School, and Crystal Allene Cook, director of GDIGM.
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Pixar…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
In 16 years
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
With 12
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
well-loved
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
top-grossing
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
international
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
children’s films
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Never had a female lead character
Source: www.peggyorenstein.com.
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Children’s Books
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
The most comprehensive study of 20th century children's books
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
in the United States
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
ever
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
By “Sociologists for Women in Society”
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
4 May 2011:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Male lead characters in children’s books outnumber female
characters…
Source: Sociologists for Women in Society (2011, May 4). Gender bias uncovered in children's books with male characters, including male animals, leading the fictional pack. ScienceDaily. Retrieved June 14, 2011, from
http://www.sciencedaily.com /releases/2011/05/110503151607.htm
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
2:1Source: Sociologists for Women in Society (2011, May 4). Gender bias uncovered in children's books with male characters,
including male animals, leading the fictional pack. ScienceDaily. Retrieved June 14, 2011, from http://www.sciencedaily.com /releases/2011/05/110503151607.htm
.
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Even in animal books
Source: Sociologists for Women in Society (2011, May 4). Gender bias uncovered in children's books with male characters, including male animals, leading the fictional pack. ScienceDaily. Retrieved June 14, 2011, from
http://www.sciencedaily.com /releases/2011/05/110503151607.htm
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
We need more success stories about women…
(99.9%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Damaging & Negative Female Stereotypes in Media
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Geena Davis Institute for Gender in Media
Source: GDIGM 2008
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
400 top-rated movies
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
1034 kids’ TV shows
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
1999-2006:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Females in TV & Movies are "hypersexualized”
Source: GDIGM 2008
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Q: What about Music (Videos), Video Games, Advertisements,
Magazines?
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Otherwise, they fill three stereotypical roles:
Source: GDIGM 2008
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
“Daydreamers” – dream only of romantic love
Source: GDIGM 2008
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Or…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
“Derailed" – broadsided by romantic love
Source: GDIGM 2008
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Or…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
“Daredevils” – make choices that move them forward to their
ambition
Source: GDIGM 2008
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Q: How many of you are any or (just) one of these?
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
…and [we need] better stories about women, real & fictional, in
all media(98.4%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Movie, TV & Cartoon Creative Process
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Writer’s Guild of America
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
2004:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Movies are written by men(82%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
TV Shows are written by men(73%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Animation Guild of America
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
2006:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Cartoons are written by men(89%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Cartoons are directed by men(85%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Cartoons are produced by men(92%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Women are hugely under-represented in the Movie, TV &
Animation creative process
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Q: What about at the management level in the Media &
Entertainment Industries?
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Q: What about TV (News), Publishing (Newspapers), Music,
Advertising etc.?
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Girls need women role models (92.6%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
University of Oslo
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Lily Project
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
2010:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Especially girls need women role models to choose STEM studies
Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Girls get inspiration from film and TV for STEM study choices
Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
The CSI Effect:
Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
51% of female Bioengineering students
Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
were inspired by TV and/or Movies
Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
In choosing their area of study
Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
The Educational System, Media & Society do a bad job of promoting
women role models(80%+)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
In Europe, females make up…
Source: Eurostat 2008-2010 (Statistic Year 2005)
Young People: 32M – 49%
Students: 18,5M –55%
MST: 4M – 31%
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
In the US, females make up…
Source: (US) National Center for Women in IT – Scorecard 2011
Students: 57%
Math, Science, Biology: 51%
Computers & IS: 18%
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Not enough girls study STEM
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Q: Why is this a concern?
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Stay tuned…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Digital media presents an opportunity for creating &
promoting women role models (80.9%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Source: informationisbeautiful.net
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
“Women Role Models in the Digital Age” survey:
Source: Pilot International Study on “Women Role Models in the Digital Age,” May-June 2010
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
There are two kinds of real women role models
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Celebrities
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Personal
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Every Woman Digital
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Plus…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
fictional women role models
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
In any case…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Digital media is important for creating & promoting all women
role models
Source: Pilot International Study on “Women Role Models in the Digital Age,” May-June 2010
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Personal role models:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
For exchanging emails(77.3%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Texting(36.4%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Chatting & skyping(36.4%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Connecting on Facebook(31.8%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
LinkedIn(30.3%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
& Twitter(24.2%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
But also…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
(Digital) Telephony(63.6%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Celebrity role models:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
For online news & fan pages(47.3% & 7.3%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
exchanging emails(21.8%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Connecting on Facebook(9.1%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
LinkedIn(7.3%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
& Twitter(7.3%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
But also…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
(Digital) Television:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
News(47.3%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
& TV Shows(18.2%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
(Digital) Movies(18.2%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
(Digital) Books?(49.1%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Conjecture:
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Fictional role models
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Occupy the same digital space
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
as celebrity role models
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Movies
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
websites
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
books, etc.
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And then some
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
(MMO) video games, etc.
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
[pause]
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
This means…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Since…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Digital media is becoming pervasive*
*this is the point of the DAE!
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
The potential of digital media
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
for creating & promoting women role models
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
fictional and real
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
is huge
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
But…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Why does all this matter?
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
[pause again]
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Because…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
eSkilled, eIncluded girls & women are needed
Source: EU Platform of Women Scientists on the EU2020 Strategy (http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
for the “Knowledge Society”
Source: EU Platform of Women Scientists on the EU2020 Strategy (http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
In other words…
Source: EU Platform of Women Scientists on the EU2020 Strategy (http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
We can’t have
Source: EU Platform of Women Scientists on the EU2020 Strategy (http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
a “Knowledge Society”
Source: EU Platform of Women Scientists on the EU2020 Strategy (http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Where 50% of the population
Source: EU Platform of Women Scientists on the EU2020 Strategy (http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Is not involved
Source: EU Platform of Women Scientists on the EU2020 Strategy (http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
In designing
Source: EU Platform of Women Scientists on the EU2020 Strategy (http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And building
Source: EU Platform of Women Scientists on the EU2020 Strategy (http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
The society
Source: EU Platform of Women Scientists on the EU2020 Strategy (http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
We need to promote women role models…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
In STEM
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
To inspire girls
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
To design
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And build
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
The Future.
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
In a word…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Girls & women in STEM
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
are the key to
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Smart
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Green
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Clean
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Growth!
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
In fact…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
I like to say
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
(and I believe this):
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
girls
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
will
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
save
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
the
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
World!
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
So…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
We need to equip them to be able to do that…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
with
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
(e)Skills
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Technology
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Access
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Empowerment
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
That’s a LOT to tackle here…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
But…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Don’t forget…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Digital media presents an opportunity for creating &
promoting women role models (80.9%)
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
The CSI Effect
Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
So…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
There is something we can do!
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Gender Action Plan Focus Area
“Creating positive images through role models, awareness campaigns, TV programmes, video games, and the World Expo 2015 in Milan”
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Establish a European center
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Taskforce?
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Working group?
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
For women & (digital) media
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
To…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
research, report on and promote
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
women in European (digital) media;
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
establish, monitor and report on
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
European benchmarks for women in (digital) media;
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Promote actions which further women & women’s interests
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
in European (digital) media.
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Support networks that promote real women role models in STEM
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
directly to girls
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Support projects
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
run by women?
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
that promote fictional women role models in STEM
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
across all media
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
(Comic) Books
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Movies
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Video games
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Events
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Music
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
TV Shows
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
the Internet
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
across all media
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
to girls
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
AND society-at-large
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Because…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
How we portray women & girls
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
In media
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
impacts
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Our ENTIRE Society’s
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Boy’s
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And Girl’s
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
perception
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Of women & girls
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
[think]
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Recapitulate
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
No “Knowledge Society” without women
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Positive women role models further the interests of women & society-
at-large
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Girls who are inspired & motivated by positive women role models
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Real and/or fictional
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
And educated in STEM
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
will
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
save
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
the
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
World!
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Thank you to our fantastic Digital Working Group members!
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Now…
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
Let’s get to work!
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
cheryl@zendigital.be
Cheryl D. MillerCEO, Zen Digital Europe
Technology Chair & European Director, Greenlightforgirls.org
“Women for Smart Growth” Luncheon Series
– 4 Free Lunch Networking Events for Women– Focus: Women Role Models in STEM & Policy– Winter 2011 to Spring 2012– Topic Ideas:
• "Innovating for Survival: Female Entrepreneurship in a Man's World”• "The Super Woman Myth: Engineering the Work/Life Balance for Real”• "Female Role-Models Today: Where in the world are they?”• "Social Media: The Final Feminist Frontier?”