October 2013

Women in PR: Past and FutureICCO Summit Paris, France

Margery Kraus, Founder & CEO, APCO Worldwide

"Sure he was great, but don't forget Ginger Rogers did everything he did backwards...and in high heels!"

Marilyn LaurieFormer EVP, Public Relations and Brand Management – AT&T

“No one can make you feel inferior without your consent.”

- Eleanor Roosevelt

• 73% of the 21,000 members of the Public Relations Society of America are female

WomenMen

• 63% of undergraduate communications majors in U.S. universities are female

• Over 50,000 degrees were awarded to women in 2008.

• As of 2010, the average income for women in public relations was 60% of a man’s average.

Men Women0.00

20,000.00

40,000.00

60,000.00

80,000.00

100,000.00

120,000.00

Average PR Salary

Salary in USD

“Toughness doesn’t have to come in a pinstripe suit.”

- Dianne Feinstein

TELLING LISTENING

EXCLUSION INCLUSION

HIERARCHICAL FLAT

CORPORATE DRIVEN CONSUMER DRIVEN

LECTURE DIALOGUE

Align with the expectations of all of their stakeholders

Build an enduring emotionalattachment

Are advocates for the mutual interests of their stakeholders

Act in a way that is authentic with their business objectives and vision & values