Woman’s BusinessThe power of Women

“Women are leaders everywhere you look-from the CEO who runs a Fortune 500 company to the

housewife who raises her children and heads her household. Our country was built by strong

women, and we will continue to break down walls and defy stereotypes.”

Nancy Pelosi

Who were these strong women?

Meet The Innovators “Challenging the Status-quo”

Elizabeth Arden

Elizabeth Arden Inc.

Makeup, Skincare,

Perfume, and gifts

Margaret Rudkin

Lydia E. Pinkham

Pepperidge Farm Inc.

Products:Milano, bread, Goldfish

Cookies

Lydia Vegetable Compound

Jennie GrossingerGrossinger’s

The Best known Hotel keeper in

America

Annie Malone

Poro College

Commercial and educational enterprise

centered onCosmetics

We sing of Lydia PinkhamAnd her love of the human race

How she sells her Vegetable CompoundAnd the newspapers publish her Face

The Lydia Pinkham Song

“Only a woman can understand a woman’s

ills”

Lydia E. PinkhamInventor, Marketer, Entrepreneur, Business

Manager

Who was Lydia?

Birth: February 9, 1819

Inventor and marketer of Lydia E. Pinkham's Vegetable Compound

One of the best known women in America.

Problems?

Females unwilling to consult physicians for their "female" difficulties

Physicians often prescribed surgery and other unsafe procedures

Difficult to consult women health issues with men

The Solution

Lydia’sCampaign

s

Marketing

Ads often were designed to look like news stories, usually with some painful

situation that could have been alleviated by the use of the compound.

She profitedSales from

Lydia Pinkham Compound

$200,000

"It is remarkable what a woman can accomplish with

just a little ambition."

Elizabeth ArdenInventor, Marketer, Entrepreneur, Business

Manager

Who?

Birth: December 31, 1878

Built a cosmetics empire in the USBusinesswoman: CosmeticsRacehorse owner/breeder

Products?

"It is remarkable what a woman can accomplish with

just a little ambition."

Margaret RudkinInventor, Marketer, Entrepreneur, Business

Manager

Who?

Birth: September 14, 1897

Founder and President of Pepperidge Farm Inc., the largest U.S. independent baking companybuilt a state-of-the-art baking facility in Norwalk, Connecticut in 1947 and began to expand, becoming the largest independent baker in the U.S.

Products?

Jennie Grossinger Marketer, Entrepreneur, Business Manager

Who?

Birth: June 16, 1892

American hotel executive and philanthropistBusinesswoman:Grossinger’s Catskill

The best-known hotelkeeper in America

Products?

Annie Malone Marketer, Entrepreneur, Business Manager

Who?

Birth: December 31, 1878

Built a cosmetics empire in the USBusinesswoman: CosmeticsRacehorse owner/breeder

Poro College

Conclusion

Thank You!