99.9 The HawkWODE-FM

Allentown-Bethlehem, PA/NJSpring 2012 Arbitron Report

WODE- FM 99.9 The Hawk

Wilkes Barre Metro County

Allentown-Bethlehem Metro

99.9 The Hawk

‣Classic Hits

‣Targets Adults 35-54

50,000 Watts

‣Allentown-Bethlehem, PA Metro

Quality Service

‣Promotions

‣Commercial Production

‣Testimonials

Promotion Commotion

Bike Nights at McDonalds

‣Summer long promotion

Top Star Free Refill Fridays

‣Five years and still running

‣Over 70,000 coffee mugs

distributed

Visual - Events & Appearances

‣Interactive games

‣At all major events

‣Allentown Fair

‣Musikfest

‣Charity & Fundraisers

‣Testimonials

We believe in client solutions

The Hawk is OnNo matter when & where your clients are listening... The Hawk delivers adults!

Source: 2012 Spring Arbitron Allentown-Bethlehem Metro 35-54 Multiple Dayparts

Avera

ge P

ers

on

sA

vera

ge P

ers

on

s

Michaels & Layne Morning Show

#1 Morning Show in the ValleySamantha Layne & Rick

Michaels

‣Personality Full Service Morning

Show

‣WFMZ-TV News & Traffic

‣Regular features

‣The Contest Roulette,

Morning Mindbender,

Defend Your Gender, 99 @ 953,000 Morning Drive Listeners!

The Back to Work Perkwith Kara Curry

Consistently #1 at

work!

More Loyal Listeners =

More Loyal Customers

52,600 Midday Listeners!

Reach more listeners

in

EVERY

demographic

WODE...Where the $$ are

Homeowners

‣78.8% own a home

High Household Income

‣27% earn $25k-$50k

‣23.4% earn $50k-$75k or more

Employment

‣68.5% are employed

‣34.9% white collar

‣33.7% blue collar

Households

‣58% are married

‣41% have children under 18

Gender

‣58% Male

‣42% Female

Education

‣47.8% have some college,

a degree or more

Age

‣24% ages 35-44

‣36.3% ages 45-54

‣16.8% ages 55-64

Source: Arbitron Retail Direct APR-JUN11/OCT-NOV11 ALLENTOWN-BETHLEHEM METRO

STATION WODE-FM

Hawk Online

All New Marketing OpportunitiesIntegrate your business’

branding with online advertising

Reach new customers through

one-to-one media!

Streaming, On Demand, “Powered By”,

Banner Advertising, Facebook, Twitter, E-

Blasts, and

The Hawk

WorkforceAsk your sales representative how we can build

and manage your reputation online!

www.999thehawk.com

June 2012 Website Statistics

‣37,965 page views

‣21,873 visits

June 2012 Streaming Statistics

‣31,405 total connections

‣2.35 average hours streamed

Source: Google Analytics

Why invest in the Allentown-Bethlehem Market?

Over 90% of area residents are reached by radio each week!

Listeners spend on average over 16 hours with radio each week!