Post on 02-Jan-2016
WMO
Flood Communicationfrom the Global Perspective
Workshop on Flood Communication and Information Exchangein the Dniester River Basin
Lviv, Ukraine, 27-28 May 2013
Presentation outline
What is Communication? Six Ws Questions:
Who? What? When? Where? Why? How?
Examples Challenges and Conclusions
Six Ws Questions: Who?
Main partners in Flood Communication: Flood managers Population Media Experts
(i.e. social and
behavioural experts)
Six Ws Questions: What?
Information to be included Location Time Advice on behaviour Explanations about warning level scales
Data, especially real-time data Uncertainty
Six Ws Questions: When?
FC as an ongoing activity Before flood events: Prevention
Education of the population Training of staff
During flood events: Warning Real-time data Advice on what to do/not to do
After flood events: Relief Relief measures and compensations Feedback Future strategies
Six Ws Questions: Where?
FC as a multiscale activity Regional level
Cross-border exchange of information Common training Coordination
National level Special attention to remote areas
Local level Interaction with people directly affected
Six Ws Questions: Why?
Effectiveness of Flood Management is closely related to Risk Perception
“Intuitive risk judgments of individuals and social groups in the context of limited and uncertain
information” (Slovic, 1987)
Risk perception can differ from objective risk
Six Ws Questions: Why?
Social Amplification of Risk Framework
Filters in the communication chain of risk events amplify or attenuate their perception, in turn causing all kinds of secondary social, political, and economic consequences on perception of a more consistent risk.
Factors influencing amplification or attenuation of risk:Personal characteristicsSituational factorsRisk characteristics
Six Ws Questions: How?
Development of a Communication Strategy Communication Plan
Objectives Target audience and its perceptions and needs Means and technology
Dissemination Plan Timing and Frequency Horizontal Coordination Vertical Coordination
Ex-post Evaluation Process evaluation Impact evaluation
Six Ws Questions: How?
Features of an effective message
Be intelligible Be positive Be clear on uncertainties Be inclusive
Examples
Negative Genova, Italy, 4 November 2011
6 victims, due to inadequate preparedness and wrong communication
Positive www.vigicrues.gouv.fr,
Vigicrues: Information sur la vigilance "crues ", French Ministry of Ecology,
Sustainable Development and Energy National and local information Interactive map Legend Maximum level of alert Advice on behaviour Link to "Carte de vigilance de Météo-France"
Serbian Dept. of the Interior’s brochure
Public education Synthetic information Suitable for different
kinds of public What to do/not to do
16
Available at: prezentacije.mup.gov.rs/svs/HTML/Vanredne%20situacije_Cirilica_FINAL.pdf
Flood Patrol, Smartphone App,
Philippines’ Department of Science and Technology (DOST) and Nationwide Operational Assessment of Hazards (NOAH)
Real-time data and warnings Crowdsourcing Interactive map Legend
18
Discover Floods, Booklet
APFM and Project WET’s KIDs Activity
Addressed to childrenUse of images and coloursSimple languageEducational games and activities
19
Available at: http://www.apfm.info/?page_id=1530
Challenges and Conclusions
Statutory liability Inclusiveness and coordination Adaptation to the audience