Sebastian Zontek

WISDIOA Story In Three Acts

years

2nd company management consulting

(steady growth)3nd

companyinternet

(big hope)

1st company IT

hardware/software(fail)

Sebastian Zontek - Bio

Wisdio StoryAct #1 – “Let’s hire a programmer!”

Wisdio StoryAct #2 – “inside the building”

Wisdio StoryAct #3 – “lean startup”

What we have learned

#1 How not to execute

Lack of core competences among co-founders (Wisdio Act 1)

#1 How not to execute in startups

#1 How not to execute in startups

MVP!Focus!Milestones!

1882 - 2028

#2 Product-market fit first!

#2 Product-market fit fail

Product-market

fit

Blind faith in the original idea

Sitting ‘inside the building’

Waterfall approach

No mockups/prototypes – instead ‘requirements specification

#3 Lean startup is HARD!

• It’s hard to throw away most of yourdesign/developer work

• It’s hard to test hypotheses instead of coding

• It’s hard to get outside the building

• It’s hard to keep on such disciplined approach

#3 Lean startup is HARD!

Conclusions

Create and test the Canvas

Fake it than make it!

Be smart in testing hypotheses

Release often, measure & iterate!

“Just shit it out!” – Paul Bragiel

Useful tools

Testing landing pages (and ideas!)

Users’ behaviortracking

Mailing tousers or leads

Mockups, prototyping

One more thing…

@sebastianzontek@wisdio

sebastian@wisdio.com

Questions