Post on 03-Jan-2016
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Wisconsin Network for Health Research (WiNHR)
How to Market Your Network
Dr. Howard Bailey, Faculty Head of WiNHRDr. Howard Bailey, Faculty Head of WiNHR
Deb Kruser, Director of WiNHRDeb Kruser, Director of WiNHR
WiNHR: Partner Sites WiNHR: Partner Sites
WiNHR provides an opportunity to conduct multi-site research across the entire state of Wisconsin by collaborating with the four founding partner sites:
2004-2008-Critical funding, infrastructure, relationships of trust, and mechanisms for efficiency and communication established
2009- Nesting of WiNHR within ICTR establishes further commitment to opportunities for collaboration
2010- Strategic and Marketing Plans, Logic Model and associated Metrics developed
2010-2011- Execution of plan for ongoing quality, efficiency, and network growth
WiNHR Growth WiNHR Growth
To date, the WiNHR has enrolled a total of 1404 subjects in completed and ongoing research studies to include 558 subjects in 7 completed studies (2004-2008) and an additional 846 subjects in 4 active studies (two ongoing from 2008 and two initiated in 2010). Four industry sponsored studies, one investigator initiated study, and two federally funded studies (NHLBI) are proposed for initiation in the next six months and will include the recruitment of a total of 729 additional subjects.
Seven federal grants (2 NHLBI, 2 NINR, 1 NINDS, 1 NIAID, and 1 NCI) and one industry study incorporating a WiNHR collaboration are also pending a funding decision at this time
Other grants, sponsor relationships, and community collaborations are also in various stages of development
Strategic Planning/Marketing Strategic Planning/Marketing ConceptsConceptsConsider whether your network is poised for the execution of a growth plan as this can take many years to establish
Determine your internal (investigators, other networks and institutional partner site groups) and external stakeholders (collaborators and funding sources)
Consider the features, advantages, and benefits of your network from the perspective of your identified stakeholders
Create a strategic marketing plan with priorities/timelines/metrics
Review your plan regularly to assess progress and revise as necessary based on available resources, ROI, state and national priorities, and other variables that may be unique to your network
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Foundations
Clinical Units
Community Hospitals
Industry Sponsors
Pharmacies
Community Coalitions
Pharmacy Benefit Managers
Managed Care
Government Payers
State Government
Private Donors
Federal Funding Agencies
How to Execute your Growth Plan How to Execute your Growth Plan
Create tools (marketing brochures, posters, website, etc) that clearly outlinethe features, advantages, and benefits of your network
Share approved quotes from WiNHR collaborators and sponsors
Seek venues for educating stakeholders Faculty Department MeetingsGrand Rounds OpportunitiesLocal Research Conferences State and National Conferences Meetings with Community Groups, Company Representatives
Remember to “sell” your network to your potential collaborating investigators, groups, and funding sources
Be a helpful resource to your stakeholders
Create a post-utilization survey for Quality Improvement
Thank you