Post on 22-May-2020
WirelessCar @
Cloud Confessions
Henrik Ljungberg
March 17, 2018
This is WirelessCar
We bring the automotive industry into the connected society,
contributing to a better world
By leading the eco-system,we are the most successfuland desired provider of smartglobal connected services
Our Vision
Our Value areasCreates a common purpose for the organization and we are nothing more than the sum of the people within WirelessCar.
Customer Value PioneeringIdeas
Trusted Business Partner
Reliable Service Delivery
Compelling Culture
With insight and
proactivity we are
dedicated to
understand and
deliver customer
value beyond
expectations
With industry insight
and creativity we
swiftly turn
pioneering ideas into
smarter services
With collaboration
and trust
we build sustainable
business
partnerships,
generating shared
success across the
connected eco-
system
With experience,
transparency and
trust we
continuously
improve our
excellence,
delivering globally,
with high quality and
secure services
We are curious,
dedicated and open,
living the
WirelessCar culture
with joy, passion
and trust in the
individual
Beijing
Gothenburg
Greensboroconnected cars across 5 continents,
increasing with 70,000 vehicles per month
2 300 000 Active
through long track record and unique
knowledge in connected off-board
platforms combined with vehicle
integration expertise “Follow the
customer”
Global reach
Highly skilled and experienced
employees and contractors across the
globe. Specialized in telematics and
connected car services
310 people >3000 years of experience
Allentown
the start of WirelessCar
Since 1999
Positioning in the Connected Car Eco-systemWhile the OEM is in control of the ecosystem, WirelessCar is connecting players, providing service delivery and
systems integration, translating data between the vehicle and its touch points - enabling value added services
Third-party services
OEM
Owner touch-pointsVehicle data
Connected brands
In total 13 programs in 65 markets over 18 years
All WirelessCar offerings are customer unique
experiences to fit with customer processes and
brand values
Customer unique
WirelessCar offering is based on a foundation of
common services, components & technology
Common services
Enabled by services developed in-house or
integrated 3rd party services – both vehicle and
driver/customer centric
Local customization
The delivery is not a software package – it is
provided as a managed service
Managed service
Safety & Security services
• Automatic Crash Notification
• Manual Emergency Call
• Breakdown Call
• Theft Notification
• Stolen Vehicle Tracking
• Remote immobilization
• Geofence & Curfew Alert
Convenience & Infotainment services
• Information Call
• POI search & destination download
• Weather & news feed
• Parking, speed, fuel, traffic etc.
OEM services
• Remote Diagnostics
• Service Notification
• Service History
• SW OTA Management
• Logistics tracking
• Subscription Management
• Payment Services
Common Services
Administration Services
• Vehicle & User service provisioning
• Service management
• Remote Diagnostics
• Service Notification
• Service History
• SW OTA Management
Owner/Driver
Remote Vehicle Services
• Car Locator
• Climate Control
• Horn & Light
• Door Lock / Unlock
• Vehicle Health Report
• Driver’s Journal
• Remote Dashboard
OEM Dealer
Fleet manager
Fleet Management
• Vehicle Monitoring
• Vehicle Locator & Dispatching
• GeofencingEV & Hybrid services
• Pre-cooling/heating
• Remote charge control
• Remote charge monitoring
• Range calculations and charge times
• Charging locations
• Reminder to charge
Vehicle Life Cycle
Wirelesscar Platform
11
Platform
Base, Core & Enabler
Services
Customer
Services
Solution Overview
Key Differentiators
• Experience
• Collaboration
• Global Reach
• Innovation
• Time to market
WirelessCar Cloud Journey
• Architecture
Ensure loosly couple micro service architecture separating responsability
• Way of working
Prioritization, change processes
• Organization
Separate governance
Fitting it together
Organization
Customer
Offer
China Beijing
Europe West
US East
Exprimenting, POC:s, Demos
History of Cloud @ WirelessCar
<= 2013
2013Internal Delivery Pipleline
converted to public cloud
2014 AWS First Strategy Set
2015
2016
2017 =>
First 100% AWS customer
solution Launches in AWS
Starting converting existing
customers to cloud
Refactoring to use PAAS
services
AWS usages at WirelessCar
Vehicle Communication
AWS IoT
Service Implementation
Data Access Monitoring
AWS
LambdaElastic Load
Balancing
Amazon
EC2
Amazon ECR Amazon ECS Amazon
DynamoDB
Amazon
ElastiCache
Amazon
RDS
Amazon
CloudWatchAWS
CloudTrail
AWS Trusted
Advisor
AWS Certificate
ManagerIAM AWS WAFAWS Shield
Amazon Lex Amazon Polly
Amazon
Rekognition
Amazon API
GatewayLambda
function
AWS Step
Functions
Amazon
SQS
Amazon
SNS
Amazon Machine
Learning
Data Analytics
Amazon EMRAmazon
Kinesis
Amazon
QuickSight
Amazon
Redshift
Amazon
S3
Amazon Machine
Learning
Lambda
function
Amazon
Kinesis
Amazon
SQS
Amazon
CloudFront
Lambda
function
Lambda
functionAmazon ES
AWS First Strategy
First option for new development is AWS using both PaaS and IaaS
+ Security – ”easier” to ensure a secure setup
+ Resilience – premium up-time patterns
+ Scalability – 50% increase year-to-year and 10x day-to-day variations
+ Flexability – speed of change is unbeatable
+ Innovation – growth of AWS ecosystem
- Cost – many patterns drives costs
Competence and Change
• Using the cloud will directly or indirectly drive a lot of change, effecting all aspects
• Traditional operation skills needs to blend with traditional development skills
• Quality assurance must be adopted to smaller more frequent changes
• Works good with DevOps and empowered teams BUT requires focus on change management
PaaS and IaaS
The cloud providers speed of innovation is enormous, embrace it! But there is never a silver bullet!
Yesterdays differentiators can be bought per MB today. Adopt and take advantage!
Key Take Away’s
• Start! – It’s requires a lot of new competences that you need to gain
• Lift & Shift – Change is easier in the cloud
• Experiment & Adopt - work to increase your speed – the world is