The World Internet ProjectThe World Internet Project10th Annual Meeting in Macau

July 8 11 2009July 8-11, 2009

Shunji Mikami

Toyo UniversityTokyo JapanTokyo, Japan

Location of Macau

Participants of the WIP Meeting in MacauParticipants of the WIP Meeting in Macau

WIP Book 2009 Publishing Ceremonyg y

World Wide InternetWorld Wide Internet

K t S h b P f Willi D tt O f d U i itKeynote Speech by Prof. William Dutton , Oxford University

The 10th Annual World Internet Project Meeting, University of Macao, July 9, 2009., y ,

Mobile Internet Use in Japan

Kenichi IshiiKenichi Ishii

U. of Tsukuba

14

Standardized Regression Parameters Predicting Amount of Time Spent on PC Internet and mobile Internet

PC Internet Mobile Internetparameter t value parameter t value

Gender -0.044 -1.0 -0.004 -0.1 Age -0.197 -4.3*** -0.321 -7.1 ***Educat 0.012 0.2Educat

ion 0.105 2.1* 0.012 0.2

Income 0.047 1.0 -0.111 -2.4 *

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ConclusionsConclusions

Di it l di id i ll f bil I t t• Digital divide is smaller for mobile Internet than for PC Internet. The Information literacy is associated only with PC Internet.

• Entertainment services are more accessed viaEntertainment services are more accessed via mobile phones than information‐oriented servicesservices.

• PC Internet and mobile Internet serve as a complement and not as a substitute. 

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Internet in a changing media environment:

from a media ecology perspectivefrom a media ecology perspective

Shunji MikamiShunji Mikami

Toyo University

Tokyo, JapanShunji.mikami@nifty.com

Presentation at the World Internet Project Meeting in Macao, July 9, 200918

Concept map of M di E lMedia Ecology(Revised 09/07/09)

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CoclusionCoclusion• Broadband Internet is highly diffused in Japan• Digital Divide is closing steadily• Importance of TV is still very high,compared with

other countriesR li bilit f th I t t i till l hil • Reliability of the Internet is still very low, while younger generation has positive attitude toward the Internetthe Internet

• (WIP)Internet research should include social institutions, social problems, cultural Impact, and institutions, social problems, cultural Impact, and Policy issues within its perspective in the future

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N WIP Offi i l SitNew WIP Official SiteWill open in August, 2009

(http://www.worldinternetproject.net)

Designed by WIP Sweden Team

Janne Elvelid , WII , Sweden

Next WIP Annual Meeting

Lisbon, PortugalMid July, 2010

Hosted by Gustavo Cardoso