Post on 06-Jul-2018
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A
WINTER TRAINING REPORT
ON
“CONSUMER SATISFACTION SURVEY AT LEWIS BERGER PAINTS”
IN
“SURAT CITY”
SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF
THE
“BACHLOR OF BUSINESS ADMINISTRATION”
GUIDED BY: SUBMITED BY:
PROF. HIREN PATEL MR. PIYUSH KHEMKA
T.Y. BBA (6TH SEM) (MKT)
SHREE UTTAR GUARAT BBA COLLEGE
AFFILIATED TO
VEER NARMAD SOUTH GUARAT UNIVERSITY SURAT
ACADEMIC YEAR: !"#6$!"#%
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COLLEGE CERTIFICATE
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ACKNOWLEDGEMENT
I’m the student of “SHREE UTTAR GUARAT BBA COLLEGE” of bachelor of business
administration, thanks the esteemed organization “SHREE RANG SAGAR” to give me the
guidance and the opportunity to work with them for my winter training sessions.
I thank M&.HIMMAT PATEL for giving me the privilege to get trained in their company for
one month. The supervisor of the company has also helped me a lot to get trained in their
company.
I’m grateful to my principal and my mentor prof.hiren patel & the other faculties of my
college to make me expose to real world of business situations.
I also thank the high esteemed V''& N&* S+,- G,/&- U012'&31-4” who designed
and bought up such programme for my course that made me gain the practical knowledge in
the corporate world.
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DECLARATION
I !I"#$% %'() hereby declare that this pro*ect report title +onsumer satisfaction on
ewis -erger paints in $urat city $ubmitted as per #niversity re/uirement of --)
curriculum is my original work, based on the finding during the pro*ect.
It is not submitted to any other institute for the award of any other degree, diploma,
fellowship or other similar title or prizes. I will not submit this report to obtain any other
degree in future and no other person will be allowed to copy from this pro*ect in any form.
If I will be found to be guilty of not fulfilling the above promises my submission can be
declared invalid and college has the right to re*ect this report.
!lace0 1 $#2)T !I"#$% %'()
3ate0 1 444444444444 T" -.-.) 5 T%
$'(
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E5ECUTIVE SUMMARY
The Indian !aints & consumer satisfaction to purchase with a variety of new players &
product flooding the market. The Indian market, which is under transition, is also getting
more and more competitive both in terms of consumption and /uality consciousness. )
booming paints and varnish industry has resulted innovate marketing techni/ues come into
play.
)ll ma*or players like 6ippon !aints, 6erolac !aints, )sian !aints and few other players are
trying to strengthen their retailing operations with different marketing strategies7techni/ues
because the paints and varnish industries come under the impulse category where factor like
supply change management. The width of distribution, advertisement, packing &
communication make all the differences.
In the background of the above scenario, it was decided by the company to carry out a
research to determine what dealers think about -erger !aints and 8arnish. Is -erger !aints
and 8arnish gives value for money, means total satisfaction or not.
This !ro*ect which was assigned to me is basically a dealer survey throughout the pro*ect. I
had found out the image of the product, purchase satisfaction of consumer from dealer, their
exception the reasons of satisfaction and dissatisfaction.
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INDE5
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INTRODUCTION
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#.# INTRODUCTION OF THE TOPIC
C+04 13-+&4 0* 17'3-+0':$
The name -erger or ewis -erger is today synonymous with color worldwide. -ut actually
the origin of the name dates back to over two & a half centuries in 'ngland in 9:5;, when a
young color chemist named ewis -erger, started manufacturing in 'urope,
process & art of the blue color, which was the color of most military uniform of that time.
'nriched by the imagination of ewis -erger, the unending /uest for creation and innovation
in the world of color & paints still continues.
The history of -erger !aints India imited as a company started in 9=>? as %adfield acres of land in one of India
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Durther in the year 9=5E, the share capital of -ritish !aints @%oldingsA imited was ac/uired
by +elanese +orporation, #$) and the controlling interest of -ritish !aints @IndiaA td was
ac/uired by +''#2F 68, %olland, a +elanese subsidiary. $ubse/uently in 9=5=, the
+elanese +orporation sold its Indian interests to -erger, Genson & 6icholson, #..
Then onwards the company -ritish !aints @IndiaA td became a member of the worldwide
-'2C'2 group having its operations across oceans in numerous geographies and this
marked the beginning of ewis -erger
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until >;9> with the (anaging 3irector (r. $ubir -ose. The current managing director of
-erger !aints India td is (r. )bhi*it 2oy.
B+&* +8 D1&'9-+&3
• (r. uldip $ingh 3hingra @+hairmanA
• (r. Curbachan $ingh 3hingra @8ice1+hairmanA
• (r. )bhi*it 2oy @(anaging 3irectorA
• (r. $ubir -ose @member in the -oard of the +ompany.A
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC0
5
10
15
20
25
30
7
4
8 9
4
1.50.5
5
25
18
9
12
6
3
76
3.5
10.2
4.5
17
27
9
18
Paint shows maximum growth before festive season (in crore).
Months
R M-'&17 U3'* I0 M;10< O8 P10-3
The re/uired 2aw materials are P1
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ADDITIVES:These are added in order to give some extra properties to and kind of paints i.e. /uick
drying, anti1setting, heat resisting etc.
ADULTERANTS:The materials which are used to reduce the cost of paint and also to reduce the
weight and to increase its durability, are called adulterants, barium $oleplate is widely used as anadulterant because of its cheapness and its properly not to react with paints.
#.! OBECTIVES OF THE STUDY
!rimary Fb*ective01
•
To study the customer satisfaction towards ewis -erger paints.• To know about the customer who are still not satisfied with the product.
• To introduce the concepts of value, lifestyle & culture of consumers @customerA.
$econdary Fb*ective01
• To know the buying satisfaction towards ewis -erger paints.
• To have the feedback and a backup of the customer.
#.> PROBEM STATEMENT
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P&+?7' I*'0-1819-1+0:$I have conducted the research study at shree rang sagar. It is authorized
dealer of paints. 6ow, shree rang sagar wants to know the customer satisfaction towards ewis -erger
paints with respect of the customer performance and expatiation and to know the improvement
undertaken by close competitors of paints.
#.@ RESEARCH METHODOLOGY
There are three types of research design0
9. 'xploratory>. 3escriptive
?. +ausal
I have chosen 3escriptive 2esearch 3esign for my pro*ect. The reason behind choosing
3escriptive 2esearch 3esign is that it is conclusive research which will help in determining,
evaluating & selecting the best course of action.3escriptive research is a fact finding investigation. It
is more specific than an exploratory study as it has focus on particular aspect or dimension for
formulating more sophisticated study.
• $ources of 3ata01
9. !rimary 3ata0 1 Kuestionnaire
>. $econdary 3ata0 1 Lebsite, newspaper, books and existing data which
+ompanies have.
a. (ethod of $ampling01
There are two methods of sampling0
9. !robability $ampling
>. 6on1!robability $ampling
Cenerally with the limitation of time and convenience we have to choose 6on1!robability
+onvenience $ampling.
3ata +ollection Tools01
Dor gathering data’s several tools are being helpful such as /uestionnaire, survey, website, books, etc.
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$ampling !lan01
$ampling is a process of obtaining the information about by examine a part of it effectiveness are also
examine.
• $ampling )rea 01M -hatar1 +itylight1 vesu@suratAN• $ample $ize01 9;; @) pilot survey was undertaken of about >; customer of ewis
-erger !aint at M -hatar 1+itylight1 vesu@suratAN which were fully satisfied by the
customer, so sample size were taken as 9;; .A
• $ampling (ethod0 1 6on1!robability +onvenience $ampling (ethod
#. DATA ANALYSIS
-y stepwise like checking, editing and tabulating through tables, charts and graphs.
#.6 LIMITATION OF THE STUDY
Le cannot study the whole population of the $urat.
9. Le have limited time to study.
>. +ost of survey.
#.% BENEFITS OF THE STUDY
-y studying the customer satisfaction, the level of satisfaction of the customers
towards the company can be known.
The company could get to know the review and true feedback, right from the
customer.
The review of the customer helps the company to know its market value or the level
of the satisfaction, and thus it could further take steps to improve.
Cet to know whether the customer is happily satisfied or not.
#. FUTURE SCOPE OF STUDY
It will help us to understand the customer satisfaction & perception towards the paints
segment.
The scope of the study helps in knowing the views of customers towards the paint sale
of ewis -erger !aints.
+ompany can improve the market share through satisfaction of customers
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LITERATURE REVIEW
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USTIFICATION FOR PROECT TITLE:$
“Customer Satisfaction at Lewis Berger”
CUSTOMER:
) customer is someone who makes use of the paid product of an individual or
organization. This is typically through purchasing or renting goods or services.
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The word historically derives from custom, meaning habitO a respondent was
someone who fre/uented a particular shop, who made it a habit to purchase goods of
the sort the shop sold their rather than elsewhere, and with whom the shopkeeper had
to maintain a relationship to keep his or her custom, meaning expected purchases inthe future. The shopkeeper remembered the sizes and preferences of his or her
+#$TF('2, for example. The word did not refer to those who purchased things at a
fair or bazaar, or from a street vendor.
CUSTOMER SATISFACTION:
I0-&+*,9-1+0 -+ C,3-+'& S-1389-1+0:
+ustomer $atisfaction, a term fre/uently used in marketing, is a measure of how
products and services supplied by the company meet or surpass customer
expectation. +ustomer $atisfaction is defined as the number of customer, or
percentage of total customer, whose reported experience with a firm, its products, or
its services exceeds specified satisfaction goal.
It is seen as key performance indicators within the business and is often part of a
balanced scorecard. In a competitive market place where businesses compete for
customer, customer satisfaction is seen as a key differentiator and increasingly and
become a key element of business strategy.
The importance of customer satisfaction diminished when a firm has increased
bargaining power. Dor example, cell phone plan providers, such as )T&T and
8erizon, participation in an industry that is an oligopoly, where only a few suppliers
of certain product or services exits. )s such, many cell phone plan contracts have a
lot of fine print with provisions that they would never get always if they were, say, a
hundred cell phone plan providers, because customer satisfaction would be way too
low, and customer would easily have the option of leaving for a better contract offer.
M'010< +8 C,3-+'& 3-1389-1+0:
(any researchers have looked into the importance of customer satisfaction otler
@>;;;A defined satisfactions a person’s feelings of pleasure or disappointment
resulting from comparing a product’s perceived performance @or outcomeA in relation
to his or her expectations. %oyerand (acInnis@>;;9A saidthat satisfaction can be
associated with feelings of acceptance, happiness, relief, excitement, and delight.
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• Docus on key customers.
• !roactively generate high level of customer satisfaction with every interaction.
• )nticipate customer needs and respond to them before the competition does.
• -uild closer ties with customers.
• +reate avalue perception.
'mpower your front1line employees to solve problems. et cashiers, for
example, extend a small discount if a customer wants to buy slightly damaged
merchandise. e t the customer service ends the web discount, even if the prospective
customer called in for service. -y empowering the people who talk to your customers,
you
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Frganizations are increasingly interested in retaining existing +#$TF('2 while
targeting non1+#$TF('2O measuring respondent satisfaction provides an indication
of how successful the organization is at providing products and7or services to the
marketplace.
+ustomer satisfaction is an ambiguous and abstract concept and the actual
manifestation of the state of satisfaction will vary from person to person and
product7service to product7service. The state of satisfaction depends on a number of
both psychological and physical variables which correlate with satisfaction behaviors
such as return and recommend rate. The level of satisfaction can also vary depending
on other options the respondent may have and other products against which the
respondent can compare the organization
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>.# INDUSTRY PROFILE
TYPE: !#-I+ T3.
INDUSTY: PAINT INDUSTRY
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FOUNDED: #%= DECEMBER= #!>
HEADQUATOR: KOLKATA= INDIA
KEY PEOPLE: ABHIIT ROY (M.D)
PROFIT: RS.#%% CRORE (US >!.!# MILLION)
EMPLOYEE: !>"" EMPLOYEE
WEBSITE: BERGER PAINTS.COM
B+&* +8 D1&'9-+&3
• (r. uldip $ingh 3hingra @+hairmanA
• (r. Curbachan $ingh 3hingra @8ice1+hairmanA• (r. )bhi*it 2oy @(anaging 3irectorA
• (r. $ubir -ose @member in the -oard of the +ompany.A
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JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC0
5
10
15
20
25
30
7
4
89
4
1.50.5
5
25
18
9
12
6
3
76
3.5
1 0.2
4.5
17
27
9
18
Paint shows maximum growth before festive season (in crore).
Months
R M-'&17 U3'* I0 M;10< O8 P10-3:$
The re/uired 2aw materials are P1
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RESINS:
The materials used in paints to give it the property of binding it with other ingredients and
causes it to adhere to the surface to be painted are called resins.
SOLVENTS:
The materials used in paints to help it to spread over the surface are called solvents.
ADDITIVES:
These are added in order to give some extra properties to and kind of paints i.e. /uick drying,
anti1setting, heat resisting etc.
ADULTERANTS:
The materials which are used to reduce the cost of paint and also to reduce the weight and to
increase its durability, are called adulterants, barium $oleplate is widely used as an adulterant
because of its cheapness and its properly not to react with paints.
>.! COMPANY PROFILE
“HISTORY OF SHREE RANG SAGAR”
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$hree 2ang $agar was started on 9==:1=J. %is owner is (r. %immat patel. %e sells all
products of ewis -erger paints.
%e manufactured all shades of tinning machinesO he makes his shade on computers. %e sells
ewis -erger !aints of all types and also of 6erolac &3ulux.
>.! COMPANY PROFILE
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SHOP NAME: $%2'' 2)6C $)C)2
CONSTITUTION: PRIVATE LTD.
PRODUCT RANGE: LEWIS BERGER= DULU5 PAINTS=
NEROLAC PAINTS.
YEAR OF ESTABLISHMENT: #%$
OWNER: MR.HIMMAT PATEL
ADDRESS: U$!"= KANCHANANGA COMPLE5
= BHATAR CHAR RASTA= SURAT.
3.3 CORE CONCEPT
erger!s Presence in "n#ia
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B'&
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C+04 B9;
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gain its present status wherein the ma*ority stake is with 3elhi based 3hingra brothers and
business revenue more than 2s >B;; crore.
Today -erger !aints India imited, having solely used and developed the name and
trademark -'2C'2 and all its variants in India, is a household name in paint. Lith %ead
Fffice in olkata the company manufactures and markets a range of decorative & industrial
paint products under various product brands and has it operations spread throughout the
length & breath of the countryO with seven manufacturing facilities in India and more than JE
depots, several regional & area offices, besides four facilities overseas. It has a workforce of
over >E;; employees and a countrywide distribution network of 9E;;; plus dealers.
-erger !aints has clearly demonstrated its commitment to Indian consumers for over JJ
years, by offering its varied range of high performing /uality products backed by highest
level of customer service. +ompany
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-'2C'2 G'T 32".
-'2C'2 ()TT '(#$IF6.
-'2C'2 !)$TI+ '(#$IF6.
Transform our home with the POWER OF IMAGINATION.
S+' L0*&; P&+/'9-3:
$tructures new and old sometimes become distinct landmarks. Lhile a modern structure
gives you a glimpse of the changing cityscape, an ancient building makes you relive a slice of
history. -ut both could be reflecting the same colors. The colors from -erger !aints that are
used to brighten up the landmarks across India. %ere’s a /uick look at some of the pro*ects
that have been touched by -erger.
C79,-- C7,?= K+7;-
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The +alcutta +lub was set up in 9=;: in response to the
discriminatory practices of the -engal +lub which
admitted only white members. Today, it is not *ust popular
but also one of the most prestigious clubs in the city. )
membership to the club is so coveted and the list of
prospective members believed to be so large, that it takes
over a year before the screening committee finds time to
consider the suitability of an applicant.
T''0 K'04= K+7;-
) high rise condominium spread over five acres, Teenenya overlooks ake 6ucifera. The three towers, 95
storied each, arranged in a semicircle overlook the 9;; acre
water body.
!lenty of natural light, perfect cross ventilation and a whole
host of state1of1the1art amenities make the flats of Teen
enya, in )ction )rea II of 2a*a hat, perfect for living.
iving here is like living in the heart of nature with all the
modern facilities you can dream of.
C1-4 C'0-&' II= R/ -= K+7;-
2s. >:E crore was poured into making the mall and the five1
star hotel of +ity +entre II H a multi1utility urban
infrastructure pro*ect.
The pro*ect, which took three years to get completed, is
built on five acres of land. +ity +entre II, at 2a*a hat is *ust
? km from the 6eta*i $ubhas +handra -ose International
)irport. It has been designed to give a boost to the hotel
business while the mall caters to the people of north
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olkata largely.
C+E; crore pro*ects is spread across J lakh
s/. ft. The mall which will be fully operational by the third
/uarter of >;9; will have a hypermarket, food court, anchor
stores and a multiplex. ike all malls it house stores
offering lifestyle products, accessories, electronics,
footwear, cosmetics and more.
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T1= M017
The T ) !ai (anagement Institute @T)!(IA located in the
international university town of (anipal @arnatakaA, is
among the leading management institutes in India, and is
reputed for its academic rigor and faculty1student
interaction. Dounded by the visionary, ate $hri. T. ). !ai,
T)!(I’s mission is to provide much needed impetus to the
task of building professional management capability in the
country. In the process, it has also played a role in
strengthening the existing educational and health
infrastructure of (anipal.
Q,71-4 C+0-&+7:
!aint manufacturers utilize an extensive array of /uality control measures. The ingredients
and the manufacturing process undergo stringent tests, and the finished product is checked to
insure that it is of high /uality. ) finished paint is inspected for its density, fineness of grind,
dispersion, and viscosity. !aint is then applied to a surface and studied for bleed resistance,
rate of drying, and texture.
In terms of the paint
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fading caused by the elements is determined by exposing a portion of a painted surface to an
arc light and comparing the amount of fading to a painted surface that was not so exposed.
The paint
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. !lanned and structured Training and 3evelopment !rogrammers for all employees.
6. +reating an environment which encourages team effort and where each individual
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9. )re you aware about ewis -erger !aintP
P,&+3':$To know whether people are aware about ewis -erger paint.
D'9131+0 N+. +8 R'3+0*'0- P'&9'0-
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Y! N"0
20
40
60
80
100
120
100#
0#
1
2
N". "$ R!%"&'&( P)*&(+, -#
I0-'&&'--1+0:
%ere 9;; of people are aware about the ewis -erger paints & ; people are not. Le can
say that in $urat city people are aware about ewis -erger paints.
>. Lhich of the following company paint have you bought beforeP
@"ou can put more than one .A
P,&+3':$To know whether people had used any of the color before.
N' +8 -'
C+04
N+. +8 R'3+0*'0- P'&9'0-9.=:
A310 P10-3 >B 9;.:5
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D,7,J P10-3 ?? 9B.J
N1+0 10-3 9: :.5
O-'& ; ;
T+-7 >>? 9;;
B),) P+/&(!N)"+* P+/&(! A!/+& P+/&(! D P+/&(! N/%%"& %+/&(! O()0
20
40
60
80
100
120
100
49
2433
170
44.84#
21.97#
10.76#
14.80#
7.60#
0.00#
N". "$ R!%"&'&( P)*&(+,-#
I0-'&&'--1+0:
%ere, maximum people had been used -erger paints & 6erolac paints before such as BB.JB
&>9.=: respectively. )nd 9B.J; had been used 3ulux paints. $o, here we can say that
mostly people had been used -erger paints before also.
?. Drom where do you come to know about ewis -erger paintP
P,&+3':$To know which source is working for publicity of paints.
S+,&9'3 N+. +8 R'3+0*'0- P'&9'0-
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B00'& = =
M
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T+-7 9;; 9;;
Y! N"0
10
20
30
40
50
60
70
80
90
100
93#
7#
1
2
N". "$ R!%"&'&( P)*&(+, -#
I0-'&&'--1+0:
%ere, =? people had been used ewis -erger paint and : had not used it. (ostly people
have used ewis -erger paint.
E. Drom where you like to purchase ewis -erger paintsP
P,&+3':$To know from where people like to purchase ewis -erger paints.
P79' N+. +8 R'3+0*'0- P'&9'0-
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3,'& 3-+&'3 99 99
G'0'&7 S+ >9 >9
W+7' 3'77'& ? ?
O0710' = =
O-'& ; ;
T+-7 9;; 9;;
56#
11#
21#
3#9#
No. of Res$on#ent
R(+/)!
!%) !(")!
G&)+ S"%
" !)
O&/&
O()
I0-'&&'--1+0:
%ere, maximum people purchase ewis -erger paints from retailers i.e. E5 & some are
from general store & super shop are >9 & 99 respectively. $o, we can say that mostly
people prefer to purchase the paints from the 2etailers.
5. Lho influence you to buy particular paintsP
P,&+3':$To know that who influence anyone for buying paints.
I087,'09' N+. +8 R'3+0*'0- P'&9'0-
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F&1'0*3 9> 9>
R'7-12' >B >B
N'1 5>
O-'& > >
T+-7 9;; 9;;
F)/&'! R+(/ N/,") O()0
10
20
30
40
50
60
70
12#
24#
62#
2#
N". "$ R!%"&'&( P)*&(+, -#
I0-'&&'--1+0:
%ere, maximum people are been influence by their neighbor i.e. 5> & from relatives &
friends there are >B & 9> respectively. $o, mostly people are been influence by their
neighbor .
:. Lho usually take decision for purchasing paintP
P,&+3':$To know that who usually take decision for purchasing paint.
D'91*'& N+. +8 R'3+0*'0- P'&9'0-
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F-'& >: >:
M+-'& ? ?
4+,&3'78 EB EB
C17*&'0 > >
B&+-'&313-'& ? ?
O-'& 99 99
T+-7 9;; 9;;
27#
3#
54#
2#
3#11#
No. of Res$on#ent
F+()
M"()
")!$
C/')&
B)"():!/!()
O()
I0-'&&'--1+0:
(ostly people are taking decision at their own for purchasing paints i.e. EB and >: are
been by taken by the father’s. (ostly people are taking their decision at their own.
J. Lhich factors affected you while purchasing the paintsP
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P,&+3':$To know which factor affects to customer while purchasing the paints.
O9931+0 N+. +8 R'3+0*'0- P'&9'0-;
O-'& ; ;
T+-7 9;; 9;;
D/!*"&(! F!(/+ ";) S+! ";) S%*/+ ,/$( O()0
5
10
15
20
25
30
35
40
13#
32#
35#
20#
0#
N". "$ R!%"&'&( P)*&(+,-#
I0-'&&'--1+0:
%ere, factors affecting for purchasing paints are sale offer & festival offer i.e. ?E & ?>
respectively & >; are been affected by special offer. $o, mostly factor affected are sales
offer & festival offer.
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=. 3o you see criteria when you purchasing the paintP
P,&+3':$To know whether people are seeing the criteria while purchasing the paints.
D'9131+0 N+. +8 R'3+0*'0- P'&9'0-
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9;. Lhich criteria satisfied you after purchasing ewis -erger paintP
P,&+3':$To know that which criteria people see first.
C&1-'&1 #. !. >. @. .
Q,0-1-4 9: E9 >9 9; 9
P&19' 9: ?9 BB J ;
C+7+& ?? ?: >: ? ;
D,&?171-4 ?: B; 9E 5 >
Q,71-4 B> ?9 >> ? >
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99. 2ank the following companies as per your opinion.
P,&+3':$To know the opinion of people about the different companies.
C+01'3 #. !. >. @. .
B'&; :
N1+0 B E : 9= 5E
D,7,J 9> 9E ?? >5 9B
1 2 3 4 50
10
20
30
40
50
60
70 63
24
35 5
1210
40
28
109
46
1820
74 5
7
19
65
1215
33
26
14
1 23 4
5
B),) A!/+& N)"+* N/%%"& D
I0-'&&'--1+0:
%ere, mainly people are recommending the ewis -erger, )sian & 6erolac. $o, mostly
people ranked -erger at top most position.
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9>. )re you satisfied with ewis -erger paintsP
P,&+3':$To know that people are satisfy with ewis -erger paint or not.
D'9131+0 N+. +8 R'3+0*'0- P'&9'0-
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9?. !ersonal 3etail0
G'0*'&:
P,&+3':$To know the ratio of male & female filling the feedback form.
G'0*'& N+. +8 R'3+0*'0- P'&9'0-
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A +"0
10
20
30
40
50
60 56#
34#
9#
1#
N". "$ R!%"&'&( P)*&(+, -#
I0-'&&'--1+0:
%ere, E5 people are the age group of >; to ?E & ?B is of ?5 to BE age group. $o, it could
be seen that mostly age group of >; to ?E are filling the feedback form.
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O99,-1+0:
P,&+3':$To know about the occupation of the customers.
O99,-1+0 N+. +8 R'3+0*'0- P'&9'0-J >J
S-,*410< 95 95
T+-7 9;; 9;;
?"!@/$ J" : S)/* !/&!! S('/&,
0
5
10
15
20
25
30
35
40
20#
36#
28#
16#
N". "$ R!%"&'&( P)*&(+, -#
I0-'&&'--1+0:
%ere, ?5 are of Gob 7 $ervice, >J are of -usiness & >; are %ousewife . $o, it could be
said that ma*or part is covered by the *ob7service sector.
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FINDINGS
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I found that, there are 9;; people who are aware, that is normal.
I found thatO (aximum person had used ewis -erger more than any other paints.
I found that, !romotion mainly works at television at the highest source & magazine
also.
I found that, =? people had used ewis -erger paints before also.
I found that, (ost of !eople like to purchase paints more from 2etailer’s than theother (edias.
I found that, (ostly 6eighbor use to influences the people to buy particulars paint.
I found that, 3ecision is mainly taken through respondents themselves or through
fathers.
I found that, Dactors mainly affecting the people are sales offer & festival offers.
I founded that, all the respondents use to see the various criteria while purchasing any
paints.
I found that, +riteria that are been satisfied to the people are price, /uantity, &durability.
3uring ranking of companies mostly people rank ewis -erger at top most position &
than )sian & 6erolac.
=; people are satisfied with performance of ewis -erger paints.
+ompany should do advertisement at banners, internet & print ads. on a large factor
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so that they can improve more on it.
There is not a good response for the /uantity of the company. $o, they should try to
improve the /uantity of the company’s product.
3ifferent schemes to the wholesaler & online should be given so that sale of the paint
by these media could be increased.
CONCLUSION
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3uring the training at ewis -erger paints authorized dealer shree rang sagar, I
found that there is co1operative managerial staff & workers & also good & efficient
management throughout the period. The workers are satisfied with their management
as the main purpose of company is to achieve goals involving each & every
employee. )s during my survey it was found that many people are not aware about
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the company so, the company should do more promotion through various medias such
as print add, banners because according to the feedback it been seen that few people
are knowing by the above medias.
There should some schemes given to the retailers & super store because customers are
not getting the paints from them so these sources also works for selling of the paints.
+ompany should improve on its /uantity as people are not responding properly. $o,
these make a huge difference to the demand of the product of company.
)t last, it could be said that the company is covering a huge segment of market and a
ma*or part of customer in the presence situation of the company. A3 -' 3,&2'4 *+0'
?4 ' +0 9,3-+'& 3-1389-1+0 -+&*3 L'13 B'&
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The company should popularize the brand through T.8, internet & magazine as these
media are performing better as per the feedback in /uestion no.? so because of these
more people would be aware about the various company products.
The company should increase the wholesaler margin so that they will be motivated
and make an effort to push these products first to the dealers as per the /uestion no.E.
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The company should offer the various schemes for the customers so that customer
attract towards their products.
To motivate dealers, painter’s and customers schemes should be updated from time to
time.
There must be an improvement in the /uantity as there is least marking in the criteria
part as per the /uestion no.9;.
The budget of advertisement should be increased in comparison to competitors. If we
want to compete with our competitors we have to spread our advertising channel. Le
should do through various media, as audio, video press 7print and hoarding.
The company should strengthen the distribution channel so that as its products is
made available at every length and breadth of the city.
I have also observed that there is no proper service in some areas. Therefore service
must be improved.
BIBILOGRAPHY
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WEBSITE:$
--:.?'&
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6""?1%6,#1'UTF$
-?1393+,&9'+%&A8+@G+DA,#7
'0-?1393#10-&+*,9-1+0-+10-+10-&+*,9-1+0-+10-!.>@.!!.@.#.!.!.#6.!>.!/#.!"."..."."...#9.#.@.1
"!%'?1#6""?16>
BOOKS:$
-ooks name0 1 !hilip otler
6ame of author0 1 (r. !hilip otler
'dition0 1 Twelth
!ublisher’s 6ame0 1 3orling indersley, 6ew 3elhi.
"ear of !ublication0 1 >;;5
ANNE5URE
http://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biw
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Kuestionnaire Fn ewis -erger !aint
3ear participants,
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I am !I"#$% %'() a student of $%2'' #TT)2 C#G)2)T +F'C' @--)A
working on a pro*ect for consumer satisfaction research about ewis -erger paint -hatar 11
+ity light 11 8esu @$uratA. )ll information will be kept confidential and only be used for
academic purposes.
!lease put a in the corresponding
9 )re you aware about ewis -erger paintP
"es 6o
> Lhich of the following company’s paint have you bought beforeP @"ou can put more than
one .A
ewis -erger 3ulux
6erolac 6ippon
)sian paint other @specify if anyA 444444444444
?. Drom where do you come to know about ewis -erger paintP
Television -anners
!rint adds (agazines
Internet Fther @specify if anyA 444444444444
B %ave you used ewis -erger !aintP
"es 6o
E Drom where you like to purchase ewis -erger paintP
2etailer’s $uper stores
Ceneral shop Fnline
Lhole seller Fther @specify if anyA444444444444
5 Lho influence you to buy particular paintsP
Driends 2elative
6eighbor Fther @specify if anyA 444444444444
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: Lho usually takes decision for purchasing paintsP
Dather +hildren
(other -rother7$ister
"ourself other @specify if anyA 444444444444
J Lhich factors affected you while purchasing the paintsP
Destival offers $ales offer
3iscount offer $pecial gift
Fther @specify if anyA 444444444444
= 3o you see the criteria when you purchasing the paintP
"es 6o
9; Lhich criteria satisfied you after purchasing ewis -erger paintsP
@2ank the following where 9st is most Eth is leastA
9 > ? B E
Kuantity
!rice
+olor
3urability
Kuality
Fthers
99 2ank the following companies as per your opinion.
@2ank the following where 9st is best Eth is worstA
9 > ? B E
-erger
)sian
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6erolac
6ippon
3ulux
9>. )re you satisfied with ewis -erger paintP
"es 6o
9?. Cive your suggestions to help you serve better.
444444444444444444444444444444444444444444444444444444444444444444444444
444444444444444444444444444444444444444444444444444444444444444444444444
44444444444444444444444444444444444444444444444444444
9B. 6ame0 44444444444444444444444444444444444444444444444444444444
)ddress0 4444444444444444444444444444444444444444444444444444444
Cender0 444444444
)ge0 444444444
Fccupation0 444444444
SOME PRESTIGIOUS AWARDS
CERTIFICATE.
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THANK YOU
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