Win Listings

and Convert Buyers with Facebook

(Part 3)

Burke Smith – Career Highlights

• Chief Communications Officer at HSA Home Warranty

• Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty

• Licensed California Broker & Real Estate Coach/Consultant/Trainer

• Personally responsible for over 1000 closed real estate transactions

• Featured on CNN & in the New York Times

• Nominated twp years in a row for Inman Innovator of the Year

Clients have closed over $25 billion in residential real estate!

• Graduate from UW-Madison

• Marketing and Logistics at WSDC

• Marketing and Promotions at ESPN Radio

• Social Media Intern at Monona Terrace

• IT and Social Media Consultant at American Family Insurance

• Social Media Specialist at HSA

Phone: 608-798-6001 ext. 6410

Email: Brian.Geick@onlineHSA.com

Contact:

Hi!

Brian Geick – Career Highlights

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HSA Social Media Resources

IE Users

• Webinar Recordings

• Slides

• Facebook Tutorials

• Checklist

• Quick Help Videos

Social Media Resources

Recap

• Pages vs Profiles vs Groups

• Creating a Page

• Invite Friends & Share Your Page

• Basic Recommendations

• New Posting Features

– Highlight, Pin, Milestones

Recap

• Recommendations

• Exporting & Inviting Email Contacts

• Custom Facebook URL

• Adding Apps To Your Page

• New Posting Features

– Highlight, Pin, Milestones

One Decade Ago

Refusal to Adapt

Results in a Failure

to Thrive

• Location Targeted Posts

• Language Targeted Posts

Facebook Update

• Age

• Education (high school, schools attended, education level)

• Gender

• Interests

• Relationship status

• Language

• Workplace

• Location (country, state, city)

Facebook Updates

• Instant Insights

Facebook Updates

Facebook Updates

• Notifications on the go

• Order

• Picture (111 x 74)

• Name

• Uninstall

Customizing Tabs

(111 px)

(74 p

x)

Adding Your Website

• 1 Application & 1 Line of Code

Copy and Paste the following code:

<script>

location.href =

"http://www.YOURWEBSITE.com"

</script>

Adding Your Website

QR Codes

• http://qrcode.kaywa.com/

• http://www.qrstuff.com/

• http://goqr.me/

=

QR Codes

• Billboards on highways

• On your website

– Exception: When QR code is your contact info

• Sending a QR code by email

• Non-mobile friendly sites

• Areas that don’t get reception (subways)

How Not to Use QR Codes

facebook.com/HSAHomeWarranty

text like HSAHomeWarranty to 32665

Text to Like

Text to Like

Text to Like

Text to Like

text like YourPageName to 32665

facebook.com/YourPageName

Monitoring Your Presence

Monitoring Your Presence

• Master Agent Facebook Report

HSA Master Agents

• Facebook Signage

HSA Master Agents

Review

Customizing Tabs

Text To Like

Monitoring Social Presence

Add Your Website

QR Codes

Targeting Posts

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