Winning Listings & Converting Buyers with Facebook

(Part 1)

About Me• Graduate from UW-Madison• Marketing and Logistics Intern at WSDC• Marketing and Promotions Intern at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American Family

Insurance• Social Media Specialist at HSA

Phone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.com

Contact:Hi!

• Do you have a new Facebook Email Address?

• Facebook email is essentially Facebook Messages

• Briancgeick@facebook.com

Facebook Email

Agenda

Stats

Pages, Profiles and Groups

Page Group Profile

Used for Business Personal or Business Personal

Unlimited “likes” Unlimited Members 5,000 Friends

Posts Appear in News Feed (Public)

Posts Only Appear to Members Posts Appear to Friends

Anyone Can Like Set To Public or Private Have to Approve Each Friend

Customized With Apps Can NOT be Customized Can add games

Found by Search Engines NOT found by Search Engines Depends on Privacy Settings

Posts come from Page (Business)

Posts Come from Individual Profiles

Posts From Profile

Admins Are Not Visible Admins Are Visible N/A

Custom URL/Username Neither Username

Insights About Visitors NO Insights No Insights

Page Categories

• Brick and Mortar• Foot Traffic• Open Hours

More Than 1 Location Online Franchise

Timeline

All Activity

Most Activity

Important Activity

Milestones and Highlights

Milestone

Highlighted Post

vs2 X as large

Always visible

Pinned Post

Top of Page (7 Days)

Only Pin 1 Post

5 Common Mistakes

1. Agents who only post their listings2. Broadcasting – one way conversations3. Inappropriate content4. Confusion between FB profiles and pages5. No consistency

Recommendations

Recommendations

Recommendations

4,561 573

431

Bottom Line

Relevant Engaging

3 Rules of Social Media

1. Social Media is all about enabling conversations among your audience or market.

2. You cannot control conversations with social media, but you can influence them.

3. Influence is the cornerstone on which all real estate relationships are built

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Questions