File | New Start

File | New Philosphy

File | New Customer

File | New Design

File | New Experience

File | New Platform

Smart Design

Integrated Experiences

PEOPLE OFFICE

MARKETPLACE

PICTURES MUSIC+VIDEO

GAMES

What will developers say?

Common Hardware Elements

= Windows Phone Hardware

+ Consistent Platform + Quality Focus

Help end users personalize their phones

Help developers be profitable

Enable cloud powered experiences

Screen

Cloud

Tools

Portal Services Cloud Services

Runtime – On “Screen”

Code you write on the client

Code you write on the server

Tools you use to design & develop

Tools you use to ship & sell

Phone Emulator

Samples Documentation

Guides Community

Packaging and Verification Tools

Notifications

Location Identity Feeds

Maps Social

App Deployment Registration

Validation

Certification

Publishing

Marketplace

MO and CC Billing

Business Intelligence

Update Management

Tools

Portal Services Cloud Services

Sensors Media Data

Xbox LIVE Notifications

.NET Framework managed code sandbox

Location

Phone

Runtime – On “Screen”

Notifications

Location Identity Feeds

Maps Social

App Deployment

Cloud Services

Made easy with APIs you know; Windows Communication Foundation SOAP. REST. LINQ.

Theirs

You build; You consume; Made easy with Cloud Computing services like Windows Azure

Yours

Notifications Location Xbox LIVE App Deployment & Marketplace

Ours

Sensors Media Data

Xbox LIVE Notifications

.NET Framework managed code sandbox

Location

Phone

Runtime – On “Screen”

High performance game framework

Rapid creation of multi-screen 2D and 3D games

Rich content pipeline

Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune

Modern XAML/event-driven application UI framework

Rapid creation of visually stunning apps

Metro-themed UI controls

HTML/JavaScript

500,000 developers spanning Windows and web

Two flavors

Common capabilities

Input

• Touch • Hardware buttons

Media

• Digital media capture & playback • Media library access

Data

• Isolated Storage • LINQ (Objects and XML)

.NET

• Superset of Silverlight 3.0 • Windows Communication Foundation

• SOAP and REST services

Phone Access

• Integrated access to phone UI • Sensors • Picker for contacts and photos

Integrated With Cloud Services

• App Deployment & Updates • Notifications • Location • Xbox LIVE

demo

navigation

web browser

media

input

os integration

push notifications

New photos online!

Seattle, WA: Sunny and 85 degrees

14 15

location

Location

services

WiFi

+ Accuracy

- Power

- Speed

- Indoors

- Accuracy

+ Power

+ Speed

- Wilderness

+/- Accuracy

+/- Power

+/- Speed

+/- Urban areas

GPS

Cell towers

demo

2D and 3D

configurable effects

scaler & orientation

media

sensors & touch

Phone Emulator

Samples Documentation

Guides Community

Packaging and Verification Tools

Tools

demos and labs

tools

documentation

developer guides

code samples

Registration

Validation

Certification

Publishing

Marketplace

MO and CC Billing

Business Intelligence

Update Management

Portal Services

Develop & Debug

Submit & Validate

Certify & Sign

Windows Phone Application Deployment Service

Marketplace

Fun to browse

Easy application updates

Try & Buy Flexible payment

developer.windowsphone.com

msdn.se/johan