Windows Live as Social Media

William Lai – Business Director

Windows Live is The Largest Social Media Platform & Media Network

Windows Live users are connected with single Windows Live IDs on services such as Messenger, Hotmail, Spaces, Skydrive, MSN Video, more to come

Do not mistaken buying advertising on social networking sites as Social Media

Create value for your audience.

Engage in the conversation.

Leverage their social network.

Creating Value

Reference web sites• Subservient chicken

http://www.subservientchicken.com/• HBO Voyeur

http://hk.youtube.com/watch?v=g8hLyPS4_08

Engaged in Conversation Join

the Conversation

Join the Right Conversation

Leveraging their network

Create value for your audience.

Engage in the conversation.

Leverage their social network.

APIs slide

http://premium.quiksilverlive.com/

HOW would you make this HOW would you make this site Socially Enabled?site Socially Enabled?

APIs slideAdd streaming Silverlight video Add

VideosAdd posts

Add data

Display recent upload

sAdd

advertisement

Add Messenger

http://premium.quiksilverlive.com/

These social enabled features can all be developed These social enabled features can all be developed through Windows Live APIs through Windows Live APIs

What is Windows Live Social APIs Think of a moving into a new flat. You know these following will be ready

• Turn on the tap and water is running• Switch on the light and there is electricity • Security to mind the gates• Gas for cooking

All You need to do …

• Buy some nice furniture

• What about a 42 inch TV

• Do I need some plants

• Which color will I paint this wall

API’s: Application Program Interface

Silverlight Authentication Contacts Photos Blogging

Messenger Alerts Agents Gadgets

Windows Live - a media network and a social media platform, provides a solution for marketers to develop social media campaigns and promote it

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Thank You!

William LaiBusiness Director william.lai@microsoft.com