Mike Polonsky

The Equicom GroupNovember 9, 2010

communications are important

really

communications are important^

presentations

every meeting

Al Gore

John Douglas

Most presentations are really bad

why?

6The

deadly sinsof presentations

1. the leave behind

2. curse of knowledge

3. more is better

4. words work

5. no goal

6. complacency

3step program topurify ourselvesof our past sins

what is a presentation?

1. the right information

2. rapidly transferred

3. high recall

1.what is the right information?

Tellthem what you’re going totellthem

Tellthem

Remind them what you toldthem

Tell them howyou’re going toborethem

Borethem

Remind them they’re bored

it’s about distilled nuggets

somethingbig coming

valueproposition

growth strategy

board

product description

mission

visionlast year’s

results

intellectualproperty

media coverage

corporategovernance

head shots

awards

table of contents

capabilities

features

benefits

values

typically, our big three nuggets

opportunityneed

expressed

strategic, core differentiator(what defines you, guides all you do)

need addressed

how you are going to stay on top

growth strategy

leave an impression

On June 4 1940, Winston Churchill delivered a 45 minute speech, commonly known as “We shall fight on the beaches”, to the House of Commons of the British Parliament. It was a great inspiration to an embattled United Kingdom as it entered what was probably the most vulnerable phase of the entire war. Public opinion for the war effort was waning in the face of devastating losses and a formidable enemy.Churchill encouraged a country to keep fighting in 45 minutes.

how do you encourage someone to give you $10M in

45 minutes?

don’t drown in detail

keep to the big ideakeep it high level

keep it clean

2.what is rapid transfer?

2.what is rapid transfer?

marathon 100 metres

NOW!huh aha

(rapid transfer)

points

Not all

are created equal

All points are equal

• Interesting point but not really relevant• Uninteresting point but relevant• Major, earth-shattering, earth-quaking

point• Interesting corollary perspective• Necessary background point• Interesting-but-dude-is-now-sleeping

point• Because-I-love-the-sound-of-my-voice

point

The point

Big big big support

additional support

additional support

additional support

The point

Big big big support

additional support

additional support

additional support

Underlying takeaway message

The point

Underlying takeaway message

A B C

The point

Underlying takeaway message

A B C

1. 2. 3.

grid it to great

think about emphasisthink about scale

think about priorities

not wordsmaps

picturesdiagrams

illustrations

“There is no such thing as words”

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3.what is high recall?

20-30 slides

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

• afj;psldk• aslkdflfk• asljkfhf

The great onesare more than a series of slides

power of a narrative

what is a presentation?

story1

high recall

not blind faith

brevitypatternsstories

emotion

the right information

rapidly transferred

with high recall

not everything

not words

not blind faith

think churchill

think billboard

think 3 little pigs

Why are presentations really important?

seeing

Am I glad to see you! as I see it. begin to see the light. Believe nothing of what you hear, and only half of what you see. can't see the wood for the trees. see you again. Monkey

see, monkey do. nice to see you. not able to see the forest for the trees. Not if I see you sooner, and Not if I see you first. see eye to eye. see fit. see if I care! see in a new light.

see the color of money. see the error of ways. see the writing on the wall. see which

way the wind is blowing. See you around. see you in a little while. see you later,

alligator. see you next year. see you soon. wait-and-see attitude. What you see is what

you get.

readingstop thinking

seeingstart thinking

great presentations are not about being creative

great presentations are about being logical

speak,so that I maysee you.

thank you.